Wrap-around ads are usually an editor’s nightmare, and a publishing house way of making much needed money.
I observe that my Sunday edition of The New York Times often comes wrapped in glossy ads, like this one for the Sunday, Feb. 10, edition. A very glossy, colorful ad for Saks Fifth Avenue and its new “Iconic” main floor remake.
One sees the ad before there is even a glimpse of the front page.
In this case, the colors are bright, a mixture of primary and pastel color palettes. I am never bothered by these wrap-around ads and I suspect readers are not either. And if they contribute to the bottom line to keep publications going in this era when it is expensive to produce good journalism, more power to it.
Take a look at how the ICONIC ad looked!
It is for sure that the inclusion of such ads is part of what continues for the Times recently reported revenues.
TheMarioBlog post # 2992