Not that there is anything very revolutionary about this, but you will not see the words Master Card on those circles that are the familiar branding for the credit card company.
You don’t see words in many other brands, as Nike and Apple, for example.
Now you see the circles, but not the words, for Master Card. I imagine the company is totally sure that those two circles in red and orange are so ingrained in the mind of the users that there is no need for words. That could be the case.
True, Master Card logo has been an evolutionary one through the years. Take a look here:
In each of the examples above, the words had a role to play, much more prominent in 1968 than in 2016, but always there, until this past week. It was the design studio Pentagram that worked on the 2016 version of the Master Card logo.
This image shows how Pentagram envisioned its remake of the logo in 2016 used:
And here is how that same presentation may look today:
The name went from being featured in the middle of the logo to, in its latest iteration before this one, being located underneath it in a sans-serif font.
“As the consumer and commerce landscape continues to evolve, the Mastercard Symbol represents Mastercard better than one word ever could, and the flexible modern design will allow it to work seamlessly across the digital landscape,” the company wrote in a press release.
The company also increasingly wants to be seen as a financial-tech firm instead of simply a credit-card network. In the release announcing the logo change, Mastercard calls itself a “digital payment company.”
Master Card is also reading the tea leaves and what some call the imminent demise of using the physical credit card to pay for goods and services.
As for the competitors, this is what two of the most prominent credit card companies do with their branding. In both cases, the name of the card appears front and center.
For more:
https://www.businessinsider.com/mastercard-new-logo-drops-name-2019-1?r=US&IR=T
https://www.pentagram.com/work/mastercard
Of related interest:
https://www.ft.com/content/445a308c-02f3-11e9-9d01-cd4d49afbbe3
At last, US banks are introducing contactless cards
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TheMarioBlog post #2975