Rethinking newspapers & magazines to engage and inform today’s hurried readers.


Creating user experiences that reach new media consumers more effectively.

tablet & mobile

Designing cutting-edge storytelling for tablet &
mobile apps

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Apr. 16th Appumentary: a term you should know, an example you should check out

TAKEAWAY: When Joe Zeff spoke to my Columbia University class a few weeks ago, he mentioned the term appumentary in the midst of his presentation.  Students were on alert, and so was I. What an apt way to describe the style of storytelling that involves the app and the documentary. Now he shows us what an appumentary is.

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iPad Design Lab: Storytelling in the Age of the Tablet

blog post image The hands-on guide by Mario R. GarcĂ­a to designing engaging and easy-to-use tablet news apps is now available on the iBookstore for iPad, as well as in a basic version for Amazon Kindle and Google Books. The iPad edition features video walkthroughs, audio introductions to each chapter, swipeable slideshows, a glossary and a sophisticated look and feel.