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Mar. 15th Romania Libera: new logo, new look, new start
TAKEAWAY: All Romanians know the 133-year-old newspaper Romanian Libera, as it has accompanied the country and its citizens through tumultuous times, Today, however, the RL adopts a new logo, new look and looks forward to continue chronicling the life of Romanians. Its marketing campaign uses the movie concept to remind Romanians that the RL is a daily reel of their lives. Many will do a double take at the breakfast table, or at the cafe, or in the bus on the way to school or work: it is a new Romania Libera, and many will say it looks younger. We think so too. ALSO: New look for Estado de S. Paulo, Brazil AND: Having fun with page one of Austria’s Die Presse
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