A vibrant, contemporary newspaper totally created for the reader of the “always on” culture, which, whether he lives in Dubai or Buenos Aires approaches life with a constant desire be informed whenever and wherever he wants it.
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Dec. 1st Meet the Printnets: your new audience
TAKEAWAY: I call them the printnets, and they are easily at home reading newspapers and magazines in print, but can quickly move on to surf the Internet.
They can read deeply and get into a story, but they are also master scanners. For now, they are a sizeable presence that we must pay attention to.
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Is your publication or web site as good as it could be? The Garcia Media design audit can help answer this very important question. We analyze your publication or web site thoroughly, paying special attention to how it looks, how it reads and how it keeps the readers’ attention. Then we deliver a complete report, with specific ideas on how to improve and gain more readers.