Dow Jones created vertical sites to leverage their brand and attract niche audiences while supplementing their main news site. The vertical sites were developed and designed to be very interactive while preserving the “newsy” feel that is consistent with The Wall Street Journal brand.
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May. 17th We bring our digital mentality to print design
TAKEAWAY: We may subconsciously bring elements of digital design and functionality when we design our print products. Color, navigation, graphics and symbology begin to take a new role in print because of our digital experiences.
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design audit
Is your publication or web site as good as it could be? The Garcia Media design audit can help answer this very important question. We analyze your publication or web site thoroughly, paying special attention to how it looks, how it reads and how it keeps the readers’ attention. Then we deliver a complete report, with specific ideas on how to improve and gain more readers.