Dow Jones created vertical sites to leverage their brand and attract niche audiences while supplementing their main news site. The vertical sites were developed and designed to be very interactive while preserving the “newsy” feel that is consistent with The Wall Street Journal brand.
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Aug. 28th In Brazil: Folha de Sao Paulo excels in Olympic coverage
TAKEAWAY: Less than a week since the Beijing Olympics came to a close, we discover some of the most exciting pages covering the event. Folha de Sao Paulo’s designer Marcio Freitas shares his experience.
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design audit
Is your publication or web site as good as it could be? The Garcia Media design audit can help answer this very important question. We analyze your publication or web site thoroughly, paying special attention to how it looks, how it reads and how it keeps the readers’ attention. Then we deliver a complete report, with specific ideas on how to improve and gain more readers.