Paris Match
Paris Match is one of the few magazines in the world that can be many things at the same time, and in the same issue: it is part serious book, part fun book, part entertainment television show, and, with Match de la Semaine, it is the ultimate newspaper. Ironically, many claim that the newspaper of the future will not be daily, but weekly. Voila, Paris Match is so avant garde that it had this idea years ago, and we have worked hard to make this section of the magazine very special. And, may we add, the new Paris Match also borrows from that new medium, online, in the way it will navigate readers from one page to the next. Read TheMarioBlog
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Mar. 13th Germany’s Welt am Sonntag: some like it compact
TAKEAWAY: The new lighter version of Welt am Sonntag is a beauty as a compact, but if you like the style of the more traditional broadsheet, you can have that, too, with more pages. Readers make the choice: WAMS original, or WAMS light. PLUS: New Pit Gottschalk blog dissects newsrooms and what makes them tick ALSO: In Nigeria, how NEXT covers a tragic massacre AND: Your iPad comment of the day
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design audit
Is your publication or web site as good as it could be? The Garcia Media design audit can help answer this very important question. We analyze your publication or web site thoroughly, paying special attention to how it looks, how it reads and how it keeps the readers’ attention. Then we deliver a complete report, with specific ideas on how to improve and gain more readers.