The new La Tribune is out, and readers will find several new features: A front page that is designed to offer a quick glance at the main headlines of the day. A page 2-3 “mini newspaper within the newspaper” that offers a five-minute glance at the content of that day’s newspaper. Better hierarchy throughout the entire newspaper. More secondary readings to amplify information. Greater fusion between the print and online edition. A color palette that identifies various sections of the newspaper, starting with the navigator. Newly designed and rethought informational graphics style. New typographic fonts: Gotham Bold for new logo; Miller for headlines, with Guggenheim in various weights used for contrast throughout the entire newspaper.
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Mar. 15th Romania Libera: new logo, new look, new start
TAKEAWAY: All Romanians know the 133-year-old newspaper Romanian Libera, as it has accompanied the country and its citizens through tumultuous times, Today, however, the RL adopts a new logo, new look and looks forward to continue chronicling the life of Romanians. Its marketing campaign uses the movie concept to remind Romanians that the RL is a daily reel of their lives. Many will do a double take at the breakfast table, or at the cafe, or in the bus on the way to school or work: it is a new Romania Libera, and many will say it looks younger. We think so too. ALSO: New look for Estado de S. Paulo, Brazil AND: Having fun with page one of Austria’s Die Presse
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Is your publication or web site as good as it could be? The Garcia Media design audit can help answer this very important question. We analyze your publication or web site thoroughly, paying special attention to how it looks, how it reads and how it keeps the readers’ attention. Then we deliver a complete report, with specific ideas on how to improve and gain more readers.