More than just a new aesthetic transformation, the three newspapers followed a meticulous 21-month process to rethink themselves totally, to become a part of a multi-platform environment, amplifying the definition of news. While stating firmly that print is here to stay, the three newspapers have also rethought all processes dealing with navigation, color use, and the methodology of making a reader’s journey thru each page faster and more meaningful.
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May. 17th We bring our digital mentality to print design
TAKEAWAY: We may subconsciously bring elements of digital design and functionality when we design our print products. Color, navigation, graphics and symbology begin to take a new role in print because of our digital experiences.
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design audit
Is your publication or web site as good as it could be? The Garcia Media design audit can help answer this very important question. We analyze your publication or web site thoroughly, paying special attention to how it looks, how it reads and how it keeps the readers’ attention. Then we deliver a complete report, with specific ideas on how to improve and gain more readers.