More than just a new aesthetic transformation, the three newspapers followed a meticulous 21-month process to rethink themselves totally, to become a part of a multi-platform environment, amplifying the definition of news. While stating firmly that print is here to stay, the three newspapers have also rethought all processes dealing with navigation, color use, and the methodology of making a reader’s journey thru each page faster and more meaningful.
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Mar. 13th Germany’s Welt am Sonntag: some like it compact
TAKEAWAY: The new lighter version of Welt am Sonntag is a beauty as a compact, but if you like the style of the more traditional broadsheet, you can have that, too, with more pages. Readers make the choice: WAMS original, or WAMS light. PLUS: New Pit Gottschalk blog dissects newsrooms and what makes them tick ALSO: In Nigeria, how NEXT covers a tragic massacre AND: Your iPad comment of the day
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design audit
Is your publication or web site as good as it could be? The Garcia Media design audit can help answer this very important question. We analyze your publication or web site thoroughly, paying special attention to how it looks, how it reads and how it keeps the readers’ attention. Then we deliver a complete report, with specific ideas on how to improve and gain more readers.