Thinking iPad? Garcia Media can help
The iPad is coming, and with it comes the chance to reinvigorate old business models and tell stories like never before. Garcia Media is poised to help publishers worldwide seize the opportunities that this new medium will provide.
For many companies, already challenged to produce print and web content, a third content stream will require operational change at many levels. Garcia Media is prepared to assist your organization, addressing the five critical areas that will ultimately determine the success of your iPad launch: business, editorial, usability, technical and advertising. Having led 580 projects spanning print, interactive and mobile media in 90 countries, Garcia Media is best-positioned to guide your company into this new arena and harness its full potential. What sets Garcia Media apart is its time-proven methodology of involving clients’ staffs in the process, the personalized attention of the Garcia Media team, and the 40 years of experience of its CEO and founder, Dr. Mario Garcia. Our iPad team is headed by Mario Sr. as its chief architect, supported by a worldwide team that includes Mario Garcia Jr., head of Garcia Interactive, with 15 years of experience on a variety of digital and mobile projects.
And to better serve our clients as they transition their media organizations into the Pad age, we are happy to announce our association with Joe Zeff Design and its president, formerly of TIME Magazine and The New York Times. “Joe Zeff is one of the most creative and insightful designers of our era,” according to Walter Isaacson, former CNN chairman and CEO and managing editor of Time magazine. Adds Priscilla Painton, editor-in-chief of Simon & Schuster, “Joe Zeff has the unique ability to translate complex images into lapidary images. His work is unforgettable.” Joe Zeff Design has produced iconic magazine covers for Time, Newsweek, Sports Illustrated, Fortune, Esquire and many others. Joe joins our iPad team and shares his expertise on a variety of topics, in particular the potential for animated content — and covers — on the iPad.
TAKEAWAY: A newspaper is saying goodbye to daily print edition, while a weekly is born in Florida. PLUS: Watching the press cover a story that’s close to home.
- South China Morning Post: anatomy of a scoop in the digital age
- It’s a new Washington Business Journal
- Taking time off at the beach
- The printed newspaper and the power to disconnect
- Mentors and role reversals
iPad design lab workshops
Do you want to take your brand to the next level by creating a tablet edition? García Media can help. We now offer one- to two-day “iPad Design Lab” workshops on demand to jumpstart your presence on this exciting new platform. We also offer “iPad Ad Lab” workshops to develop engaging advertising models for your app. Contact us for more information.
- Recent workshops:
- Nový Čas (Slovakia) Our recent apps:
- Kronen Zeitung (Austria)
- BAMM.tv (USA)
- Gulf News (Dubai) style guide