The Mario Blog
11.07.2017—12am
When hierarchy makes a statement

Taking a look at a very special edition of Spain’s El Pais: with a page one headline that extends all the way across, a rarity for them, but a signal to readers: this is a story that deserves the treatment.

Once upon a time in the land of newspaper make up (it was not referred to as “design” then ), editors were quite aware of the value of a headline size and extension in signaling the importance to a story to the reader.

Thus, a banner headline that moved all the way across the front page carried more significance than one that was two or three columns only.  A year could go by and perhaps there would never be a full banner headline on that front page.  It’s different in the digital age, reality TV and the 24/7 bombardment of news, when we lose a sense of what is important and what isn’t.

Alas, El Pais of Madrid is one of those newspapers where you still rarely see a headline gone across the entire width of the front page.  Most lead stories for El Pais are two columns, sometimes three lines, or four, but seldom a full banner.

That is why I stopped and looked twice when I saw the Friday, Nov. 3, edition as I passed thru the Zurich SWISS Lounge. Here was a full fledged banner, with a kicker and two lines. The story deserved it, but long before the reader read one word of the headline, he knew that this was no ordinary day in the news.

It wasn’t, of course. Spain is undergoing one of its most dramatic and turbulent political stories in years. The Catalonia region, which has had a long history of a drive for independence, has created a situation that has escalated into a showdown, with Spain’s leader , Mariano Rajoy, fired the government of the rebellious Catalonia region, dissolved the regional parliament and ordered new elections after Catalan lawmakers illegally declared an independent nation. Meanwhile, the leader of the Catalonian separatist movement,  Carles Puigdemont, left Spain for Belgium, where he remains.

The El Pais front page

The headline reads:  Junqueras to prison; arrest warrant for Puigdemont

Hierarchy matters, in whichever platform. More importantly, editors need to be more selective in how they display stories. Sort of like crying wolves too often with display of banner headlines when the stories may not deserve the treatment will most definitely limit the impact possibilities for when the story truly deserves it.

This is what a regular front page of El Pais may look like.

 

And another day when El Pais went all out: Spain had won its first ever World Cup trophy in 2010

 

 

El Pais shows us how it can be done effectively.

Mario’s Speaking Engagements

 

Nov. 16-19WAN IFRA Latin America, Buenos Aires, Argentina

April 18-19, 2018-Newscamp ,Augsburg,  Germany.

 

June 3-6, 2018The Seminar, San Antonio, Texas.

 

 

 

Our digital transformation workshops

If you would like to find out more about our workshops for digital transformation, email me: mario@garciamedia.com

I will be happy to answer your questions and provide more information. Our workshops are offered in both English and Spanish.

 

 

TheMarioBlog post #2731

Blog Post11.21.2017—1am
So 2017 was really NOT the year of video……
Blog Post11.20.2017—1am
The New York Times: the Spanish weekly
Blog Post11.17.2017—5am
Paywalls, storytelling highlight Latin American conference
Blog Post11.15.2017—5am
In Argentina: the hot topic is “paywalls”
Blog Post11.14.2017—1am
The NY Times’ Jobs Classified: Really?
Blog Post11.13.2017—1am
At The New York Times: a kids section on Sunday
Blog Post11.10.2017—12am
“I read it on Facebook.”
Blog Post11.09.2017—12am
The flow of a breaking new story in the mobile era
Blog Post11.08.2017—12am
When content hits the spot
Blog Post11.07.2017—12am
When hierarchy makes a statement
Blog Post11.06.2017—12am
When the advertising wraps around
Blog Post11.03.2017—1am
New Hebrew fonts from Typotheque
Blog Post11.02.2017—1am
Favorite branding logos? No surprises
Blog Post11.01.2017—7am
A New York terrorist attack on the front pages
Blog Post—1am
White (space) is the new trend for print
Blog Post10.31.2017—1am
Turkey: the jailing of an art director
Blog Post10.30.2017—1am
Need a job?
Blog Post10.27.2017—2am
The Economist & Snapchat Discover: Respecting young audiences
Blog Post10.26.2017—2am
The Wall: Get ready for the prototypes
Blog Post10.25.2017—5am
The New York Times’ website redesign: less is best and, please, sign in
Blog Post10.24.2017—5am
At The Washington Post, The Lily hits its own chords
Blog Post—5am
The Lily: new Washington Post product hits its own chords
Blog Post10.23.2017—1am
Coloring opinions
Blog Post10.20.2017—1am
Digital Media Conference: First Day highlights
Blog Post10.19.2017—6am
Speaking today at the North America Digital Media Conference
Blog Post10.18.2017—1am
Long narratives still have a coveted place
Blog Post10.17.2017—1am
Some good print-related news
Blog Post10.16.2017—1am
Digital Transformation: no newsroom is too small to attempt it
Blog Post10.13.2017—12am
WAN IFRA: the best of digital awards
Blog Post10.12.2017—12am
Taking your brand to where the young audience is: Instagram
Blog Post10.11.2017—1am
Multitaskers consume more media
Blog Post10.10.2017—12am
Germany’s Sūdkurier: workshops for digital transformation
Blog Post10.09.2017—1am
In Spain’s El Mundo: native ads
Blog Post09.29.2017—1am
For newspaper publishers, not much to sing about?
Blog Post09.28.2017—1am
Interesting reference about new digital story formats
Blog Post09.27.2017—1am
It’s a new mobile-focused redesign for salon.com
Blog Post09.26.2017—1am
Three things that caught our eye
Blog Post09.25.2017—1am
Paywalls & newspapers: from leaky to hard ones, and in between
Blog Post09.22.2017—4am
Mexican earthquake: front pages tell the story
Blog Post09.21.2017—1am
Saying adios to The Village Voice in print
Contact us with speaking requests, questions or to discuss a project.