The New York Times continues to please with its innovative content packages, some small but robust in serving an audience that seems to be in a hurry and looking for guidance on how to spend time better. Take a look at this feature.
Readers are in a hurry.
Life is complicated and the 24 hours of the day are not enough for many of us. We seek and we appreciate when our newspaper/magazine helps us sort through information and offerings, especially in the entertainment area.
That’s the reason I like the relatively new Watching section of , and how it spills into its print editions.
In this weekend’s Arts section, I discover This Weekend I Have…..
As you can see, this feature invites the reader to consider specific events and/or programs based on time available.
We appreciate that the Times experiments with good ideas in its digital editions, then transfers them to print. The Watching section is a reader-friendly guide to TV/film that allows the user to select the type of entertainment she is looking for. That’s the spirit of This Weekend I Have…..
Some lessons here for all: continue experimenting, introduce new content elements, small as they may be, and be on the lookout for possibilities to incorporate your digital success stories into your print edition.
In a true media quintet environment, it is the fusion of ideas and their adaptation to various platforms that secures success.
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