The Mario Blog
11.08.2017—12am
When content hits the spot

The New York Times continues to please with its innovative content packages, some small but robust in serving an audience that seems to be in a hurry and looking for guidance on how to spend time better. Take a look at this feature.

Readers are in a hurry.

Life is complicated and the 24 hours of the day are not enough for many of us.  We seek and we appreciate when our newspaper/magazine  helps us sort through information and offerings, especially in the entertainment area.

That’s the reason I like the relatively new Watching section of , and how it spills into its print editions.

In this weekend’s Arts section, I discover This Weekend I Have…..

 

 

As you can see, this feature invites the reader to consider specific events and/or programs based on time available.

 

 

Good ideas that come from digital

 

We appreciate that the Times experiments with good ideas in its digital editions, then transfers them to print.  The Watching section is a reader-friendly guide to TV/film that allows the user to select the type of entertainment she is looking for.  That’s the spirit of This Weekend I Have…..

 

 

 

 

Some lessons here for all: continue experimenting, introduce new content elements, small as they may be, and be on the lookout for possibilities to incorporate your digital success stories into your print edition.

In a true media quintet environment, it is the fusion of ideas and their adaptation to various platforms that secures success.

 

 

Mario’s Speaking Engagements

 

Nov. 16-19WAN IFRA Latin America, Buenos Aires, Argentina

April 18-19, 2018-Newscamp ,Augsburg,  Germany.

 

June 3-6, 2018The Seminar, San Antonio, Texas.

 

 

 

Our digital transformation workshops

If you would like to find out more about our workshops for digital transformation, email me: mario@garciamedia.com

I will be happy to answer your questions and provide more information. Our workshops are offered in both English and Spanish.

 

 

TheMarioBlog post #2732

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