This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, March 13. I will be reporting from Dubai, UAE.
When we turn to our favorite titles, whether it is a newspaper, magazine, TV or radio station, we do so with the knowledge that the information we will receive is accurate, credible and, of course, real.
That is why I continue to be mesmerized by the avalanche of newspaper marketing campaigns that are built around the expected, the genuine and the real. We discussed the subject in one of my recent blogs.
The latest media group to use such strategy is The Wall Street Journal which has introducedThe Face of Real News campaign recently.
In their own words:
“The Face of Real News” campaign celebrates how Wall Street Journal stories are built, illustrating the ground-breaking reporting behind some of its most notable and ambitious stories, as told by the journalists behind them.
The first short film in the series features John Carreyrou and how his investigative reporting uncovered one of the biggest corporate scandals of the decade at Theranos. WSJ members received an exclusive first look at the campaign last month.
This week, the WSJ introduced the next film, which highlights Mergers & Acquisitions Reporter Dana Mattioli, who helped break the story of the largest deal in Warren Buffett’s storied career during the weekend of her best friend’s wedding.
“We are proud to bring to life some of our greatest stories as told through the perspective of the journalists behind them. The campaign highlights the in-depth reporting that our members value,” said Suzi Watford, Chief Marketing Officer, The Wall Street Journal.
Check out “The Face of Real News” short films here:
Dana Mattioli, M&A Reporter: http://www.wsj.com/dana
John Carreyrou, Investigative Reporter: http://www.wsj.com/john
Over the coming weeks, the Journal will share five more films that tell the behind-the-scenes stories of Wall Street Journal journalists from across the globe. Here is one of their recent ads in Tweeter:
The Shape of Things to Come?
Three Gannett papers are moving to 3-day-a-week print editions
The newspapers are:
The Hattiesburg American in Mississippi
The Town Talk of Alexandria, Louisiana
The Daily World in Opelousas, Louisiana
Now they will print only on Wednesday, Friday and Sunday.
Speaking Engagements Coming Up
I will be speaking at these events in the weeks ahead:
WAN-IFRA Middle East Conference 2017
United Arab Emirates
My topic will be about the importance of Sponsored Content, with emphasis on the recent launch of the Gulf News‘ REACH by Gulf News project.
Mario García will talk about Visual Storytelling in the Digital Age. He will discuss the state of the media today, with emphasis on how we tell stories visually on mobile devices, the role of print and the importance of email newsletters and sponsored content to find new ways of promoting content and monetizing your operation.
For more information: https://events.wan-ifra.org/events/wan-ifra-middle-east-conference-2017
Mobile Media Culture in the Americas: The Digital Divide
I will be one of the speakers/panelists in this conference, a full day of interactive analysis of how information and communication technologies—specifically, mobile media—affect Latin American and Caribbean societies. How are mobile media bridging divides? Is that bridge strengthening democracy, social mobility, and economic equality and supporting growth and development? How has innovation changed the newsroom and news media landscape in Latin America and the Caribbean? What is being done to support enhanced journalistic coverage of our hemisphere?
Webinar for Crowdynews: open to all
March 29, 9 a.m. EST
The brief: What trends should every publisher embrace in 2017? According to Dr. Mario Garcia, top-of-mind should include digital storytelling, email newsletters, and sponsored content.
“Mario Garcia, world renown storyteller, editorial designer, and digital strategy consultant, will share practical steps news organizations can embrace to offset the disruptive forces rocking the news industry. During this 60-minute webinar, Mario will introduce a concept and then open the floor for a discussion on implementation and best practices sharing stories of those who are realizing success.”
In this webinar, Dr. Garcia will cover how to:
1) Go where your readers are: mobile. How do you create a more visually compelling and interactive experience for your mobile users while facing the challenge of a smaller screen size?
2) Be the source of their news – starting with their inbox every morning. How do you create a personalised, informative, and indispensable newsletter for your audience?
3) Serve your readers with high quality, non-obstructive ads or face ad blockers. How do you organize your newsroom to offer sponsored content while not compromising editorial integrity?
VOZ Media Conference
I will be the keynote speaker for this event, my presentation titled The important role of print in the digital age. This presentation presents a state of the media today, with emphasis on how we tell stories visually on mobile devices, the role of print and the importance of email newsletters and sponsored content to find new ways of promoting content and monetizing your operation.
For more information: http://www.voez.at