The Mario Blog
02.16.2012—4am
Two new magazine apps in Dubai

TAKEAWAY: Two of Al Nisr Publishing/Gulf News magazine titles have launched iPad apps. Some good, rich content here enhanced to fit the potential of the tablet.

TAKEAWAY: Two of Al Nisr Publishing/Gulf News magazine titles have launched iPad apps. Some good, rich content here enhanced to fit the potential of the tablet.

blog post image

Yesterday I spent the morning conducting a workshop about tablet creation and development for the talented team of Al Nisr Publishing/Gulf News
here in Dubai.

It was an enthusiastic group in charge of producing a variety of magazine titles dealing with everything from automobiles to lifestyle and real estate.

Two of the titles have launched iPad editions in the last month: Aquarius and Alpha.

Aquarius is a monthly geared to women, and now that I have downloaded the app, I can say that this is a vibrant, energetic, easy to use and pop up ready app. If this is the beginning, I can only imagine how good the Aquarius iPad app will get.

Fashion is the key here, and several interesting pop up moments allow the user to, for example, check what style sunglasses go with a specific face shape.

You are invited to download it and take a look here:
http://itunes.apple.com/ph/app/aquarius-magazine/id490937947?mt=8

Complete story:
http://gulfnews.com/business/media-marketing/gn-magazines-launches-apps-for-aquarius-alpha-1.981404

Alpha: the magazine for men

The second app launched from the group is Alpha, whose content is oriented towards a young male audience.

Here again, the team has provided this tablet edition with rich content, just the right number of pop up moments, and, especially, very good use of the tablet potential for its fitness section, where one can see the fitness instructor taking us through an exercise routine via video. Can’t get better than that.

More titles from the group are likely to launch iPad apps in the next few months.

The team members for both these publications tells me that the launch of their iPad editions has gone smoothly, and that the learning curve is high.

Download Alpha app here: http://itunes.apple.com/mg/app/alpha.-select/id498852553?mt=8&utm_source=page&utm_medium=internal&utm_campaign=app

“The launch of our digital publishing strategy is a milestone for the group and the first step towards ensuring our magazine brands are available to readers in their medium of choice. The digital applications add a new and exciting dimension to the print content, offering media-rich experiences and high levels of user interactivity. ” said Adrian Pickstock, Publishing Director of GN Magazines.

Pickstock said the group intends to launch applications for all its titles over the next few months, dovetailing with roll-outs across other mediums including online and mobile.

The world’s best designed newspapers

It is that time of the year again when the Society of News Design (SND) gathers a group of judges at Syracuse University’s S.I. Newhouse of Public Communications, to select that they think are the best designed newspapers in the world.

Five newspapers have made the cut, and you can read all about it here:

http://www.snd.org/2012/02/worlds-best-designed-newspaper-snd3/

TheMarioBlog post #949
Blog Post03.27.2017—1am
Financial Times: new look, new campaign (with readers as the main event)
Blog Post03.24.2017—2am
Mobile, news and Latin America: highlights of a conference
Blog Post03.23.2017—1am
For journalism students: learning about linear/visual storytelling
Blog Post03.22.2017—1am
Then we had 37 minutes to devote to print
Blog Post03.21.2017—1am
CNN Reliable Sources: the ultimate media briefing
Blog Post03.20.2017—1am
Netflix explores mobile-specific cuts of its series–and so should we
Blog Post03.17.2017—1am
These things caught my eye
Blog Post03.16.2017—1am
The Financial Times needs to make text type bigger
Blog Post03.15.2017—1am
Gulf News launches REACH by Gulf News
Blog Post03.14.2017—2am
Architectural Digest: Just call it AD
Blog Post03.13.2017—12am
Print to dust: The Tampa Tribune
Blog Post03.10.2017—2am
Wall Street Journal: “The Face of Real News”
Blog Post03.09.2017—2am
Inspiration is everywhere
Blog Post03.08.2017—2am
The new ad positions
Blog Post03.07.2017—2am
At The New York Times: when digital influences print
Blog Post03.06.2017—2am
Key centerpieces for discussion of media today
Blog Post03.03.2017—2am
It’s a new Type magazine
Blog Post03.02.2017—2am
Forget clicking, hello scrolling
Blog Post03.01.2017—2am
From Spain: a hard look at print and why it suffers
Blog Post02.28.2017—3am
Washington Post surprises with new slogan
Blog Post02.27.2017—2am
La La Land: the posters are winners, too
Blog Post02.21.2017—3am
In Dubai: Gulf News launches Sponsored Content
Blog Post02.20.2017—2am
Newsroom technology survey: important to participate
Blog Post02.17.2017—8am
Trumpian front pages
Blog Post02.16.2017—2am
Ties that bind: storytelling, design, coding
Blog Post02.15.2017—2am
Wanted: A Bring-Back-the-Copy Editors campaign
Blog Post02.14.2017—2am
Trump chaos incites newspaper marketing strategies
Blog Post02.13.2017—2am
In the era of fake news, fake photos?
Blog Post02.10.2017—6pm
The Economist does it again
Blog Post02.08.2017—1am
Voices in the news
Blog Post02.07.2017—2am
The quickly disappearing art of copy editing
Blog Post02.06.2017—2am
Some of my favorite e-mail newsletters
Blog Post02.03.2017—3am
Behold the Apple Watch : it’s still here, going strong
Blog Post02.02.2017—3am
News as a 24-hour event
Blog Post02.01.2017—3am
Visual storytelling innovation: key to progress in 2017
Blog Post01.31.2017—2am
Digital Design Challenge: Those article pages move up front
Blog Post01.30.2017—3am
Pages we like: Spain’s ABC
Blog Post01.27.2017—2am
It’s a new sports printed newspaper in Germany
Blog Post01.26.2017—3am
The new Axios: worthy of a look
Blog Post01.25.2017—3am
Mobile storytelling: fast, furious and simple
Contact us with speaking requests, questions or to discuss a project.