The Mario Blog
08.30.2017—1am
Those fabulous print glossy ads

It’s hard to imagine that a digital version of this ad would have the same impact as it does in print.

This Casper mattress ad was the first thing I saw when I picked up my Sunday New York Times from my apartment door.

 

The headline proclaims, A New Day in Sleep, and the 8-page ad supplement, printed in high quality paper , does not disappoint. You open it and the four-page centerfold introduces you to the “Casper Wave“, the new mattress with “technology that mirrors the human shape for deeper, more restorative sleep. ”

 

“You’ll fit right in,” it promises.

It’s difficult to imagine that this ad would have the same visual impact in a digital version. However, if you go online, you can see animated graphics showing the new mattress technology, and there is also a video showing the product.  Initially, however, nothing compares to the impact of this printed supplement. Print continues to have its place and what this ad shows is that what one does in one platform, whether it is journalistic or advertising content, is not necessarily the way to go on another platform where information is consumed differently.

 

More front pages from Texas newspapers

Thanks to colleague Charles Apple for compiling these front pages that reflect how newspapers in the region directly affected by killer tropical storm Harvey are covering the event that has upended their lives and turn streets into lakes.

 

 

 

 

 

Pages we like

Here is some great coverage of the terrorist attack in Barcelona, as by Spain’s El Mundo, in its Cronica section:

 

 

Digital Media North America

http://events.wan-ifra.org/events/digital-media-north-america-2017

 

 

This two-day event, organized jointly by WAN-IFRA and the News Media Alliance (NMA), will provide a unique opportunity for North American news media executives to hear and discuss digital revenue strategy from the world’s most advanced media companies.

I will be one of the speakers for this conference in New York City.

 

TheMarioBlog post #2689

Blog Post09.22.2017—4am
Mexican earthquake: front pages tell the story
Blog Post09.21.2017—1am
Saying adios to The Village Voice in print
Blog Post09.20.2017—1am
Vogue in print: “point of view, attitude”
Blog Post09.19.2017—1am
The Boston Scene
Blog Post09.18.2017—1am
Thoughts on print: still here, still full of surprises, worthy of attention
Blog Post09.15.2017—1am
New report: For publishers, Facebook is no revenue panacea
Blog Post09.14.2017—1am
Smartphones and web traffic: where the action is
Blog Post09.13.2017—1am
Paris Match: a good visit and big plans
Blog Post09.12.2017—1am
Irma: the morning after
Blog Post09.11.2017—3am
Irma: the bad girl on every front page
Blog Post09.08.2017—1am
Type Magazine: the new Roger Black project
Blog Post09.06.2017—1am
Linear storytelling for mobile: a good example
Blog Post09.05.2017—1am
For Le Journal de Montreal: article page acts like home page, sort of
Blog Post09.01.2017—1am
Facebook the new front page?
Blog Post08.31.2017—1am
When it comes to news, “designer labels” can make the difference
Blog Post08.30.2017—1am
Those fabulous print glossy ads
Blog Post08.29.2017—1am
From here and there: what the email basket brings
Blog Post08.28.2017—1am
Why I would show this Times Mag cover to my class
Blog Post08.24.2017—1am
A caricature for the ages
Blog Post08.23.2017—1am
It was the day Americans looked up!
Blog Post08.22.2017—1am
It was all about the solar eclipse of the century
Blog Post08.21.2017—1am
A day without local news? In Minnesota, readers experience it
Blog Post08.18.2017—1am
The good news about print (in the USA)
Blog Post08.17.2017—1am
What’s your lead story right this minute?
Blog Post08.16.2017—1am
Panama’s La Prensa: workshop digital media, day 2
Blog Post08.15.2017—1am
Panama’s La Prensa: digital workshop
Blog Post08.14.2017—1am
Millennials still like their Facebook
Blog Post08.11.2017—1am
All about the Eclipse: the Times nailed it.
Blog Post08.10.2017—1am
It’s the Monocle printed newspaper again
Blog Post08.09.2017—1am
Who pays for news, and who believes the news? Report tells us
Blog Post08.08.2017—1am
Workshops: linear visual storytelling
Blog Post08.07.2017—1am
For newspaper print editions: the power of the headline
Blog Post08.04.2017—1am
Behold the iPad: it’s still part of the media quintet
Blog Post08.03.2017—1am
At the NYTimes: push for customized content moves forward
Blog Post08.02.2017—1am
The Mooch’s quick departure on the front pages
Blog Post08.01.2017—1am
At The New York Times: aggressively pushing digital subscriptions
Blog Post07.31.2017—1am
Thoughts while on vacation
Blog Post07.14.2017—1am
Local newspapers, new digital strategies that work
Blog Post07.13.2017—1am
The Donald Jr. Russian story: It’s somewhere on that front page
Blog Post07.12.2017—1am
Ecuador: where print still dominates
Contact us with speaking requests, questions or to discuss a project.