The Mario Blog
03.17.2017—1am
These things caught my eye

From here, there and way beyond: we are all constantly connected with a keen eye for a variety of bits of information. I compiled these over a three hour period recently. Hope you enjoy them, too.

This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, March 20.

A thing of beauty

Great art direction and storytelling  in The Tennessean here, with the Andrew Jackson biographer, Joe Meacham writing a Dear Mr. President letter to President Donald J. Trump.  This is print art direction at its best, backed by content that is also interesting.

The cover that stops you and makes you look

The National Geographic design team does it again with this impactful rendition.

 

The New York Times: linear, visual storytelling at its best

Don’t miss this 12-part series about Turkey which started in The New York Times this week.  We have discussed the new visual storytelling, which is especially suitable for mobile platforms. Here is a textbook example:

https://www.nytimes.com/2017/03/15/world/europe/a-message-from-turkey-a-nation-under-pressure.html?rref=collection%2Fseriescollection%2Fstate-of-emergency&action=click&contentCollection=europe&region=stream&module=stream_unit&version=latest&contentPlacement=1&pgtype=collection

 

 

 

Something special about this marketing campaign

…and it continues to reinforce truth and real news as the best selling point for the legitimate media.

 

 

And this one, too…..

The New York Times continues to market itself for the truth, its authenticity and credibility. Sign of the Times.

 

 

It’s all about that mask cropping

When it comes to President Trump, we all have to admit that sometimes we get tired of seeing that face coming out of everywhere, and especially the hair, and the hairdo and the whole blond reality of it.

That is why I liked the treatment CNBC gave this picture of our President (as opposed to that of The Huffington Post), with a severe mask cropping that went for the face, but, alas, left the hair out. Thanks!

Compare these two treatments both appearing the same day.

 

 

 

The headline of headlines

Copy editors everywhere dream of the day when they can write a headline such as this one from the Los Angeles Times. Cute.

 

 

Speaking Engagements Coming Up

I will be speaking at these events in the weeks ahead:

Mobile Media Culture in the Americas: The Digital Divide

March 23
Miami, Florida
USA

I will be one of the speakers/panelists in this conference, a full day of interactive analysis of how information and communication technologies—specifically, mobile media—affect Latin American and Caribbean societies. How are mobile media bridging divides? Is that bridge strengthening democracy, social mobility, and economic equality and supporting growth and development? How has innovation changed the newsroom and news media landscape in Latin America and the Caribbean? What is being done to support enhanced journalistic coverage of our hemisphere?

For more informationhttps://mmca17.splashthat.com/

Webinar for Crowdynews: open to all

March 29, 9 a.m. EST

The brief: What trends should every publisher embrace in 2017? According to Dr. Mario Garcia, top-of-mind should include digital storytelling, email newsletters, and sponsored content.

Mario Garcia, world renown storyteller, editorial designer, and digital strategy consultant, will share practical steps news organizations can embrace to offset the disruptive forces rocking the news industry. During this 60-minute webinar, Mario will introduce a concept and then open the floor for a discussion on implementation and best practices sharing stories of those who are realizing success.”

In this webinar, Dr. Garcia will cover how to: 

1) Go where your readers are: mobile. How do you create a more visually compelling and interactive experience for your mobile users while facing the challenge of a smaller screen size?

2) Be the source of their news – starting with their inbox every morning. How do you create a personalised, informative, and indispensable newsletter for your audience? 

3) Serve your readers with high quality, non-obstructive ads or face ad blockers. How do you organize your newsroom to offer sponsored content while not compromising editorial integrity?

To register, go here:

https://attendee.gotowebinar.com/register/5146625194690261761

VOZ Media Conference

April 6
Vienna, Austria

I will be the keynote speaker for this event, my presentation titled The important role of print in the digital age. This presentation presents a state of the media today, with emphasis on how we tell stories visually on mobile devices, the role of print and the importance of email newsletters and sponsored content to find new ways of promoting content and monetizing your operation.

For more information: http://www.voez.at

TheMarioBlog post #2589

Blog Post04.22.2017—8am
The best designed newspapers in the world
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It’s Allium, Cyrus Highsmith’s new font creation
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For mobile ads, too, scrolling is the way to go
Blog Post04.19.2017—1am
NYT: Linear, visual storytelling at its best
Blog Post04.18.2017—1am
Gulf News: the evolution of sponsored content in Dubai
Blog Post04.12.2017—1am
Austria: The marketing of a newspaper
Blog Post04.11.2017—1am
NYT: What a difference a continent makes
Blog Post04.10.2017—1am
High school journalists’ investigative work produces results
Blog Post04.07.2017—1am
Some interesting weekend reads: innovation, new products, new numbers
Blog Post04.06.2017—1am
Print can be big, too
Blog Post04.05.2017—2am
The first Spanish-language newspaper for children is here
Blog Post04.04.2017—1am
Design thinking for journalists, why not?
Blog Post04.03.2017—2am
It’s a new look for the Las Vegas Review Journal
Blog Post03.31.2017—2am
Highlights of my webinar
Blog Post03.30.2017—7am
It’s the era of templates
Blog Post03.29.2017—1am
The role of print in my students’ lives
Blog Post03.28.2017—1am
Journalists and cocktail parties: not a happy mojito these days
Blog Post03.27.2017—1am
Financial Times: new look, new campaign (with readers as the main event)
Blog Post03.24.2017—2am
Mobile, news and Latin America: highlights of a conference
Blog Post03.23.2017—1am
For journalism students: learning about linear/visual storytelling
Blog Post03.22.2017—1am
Then we had 37 minutes to devote to print
Blog Post03.21.2017—1am
CNN Reliable Sources: the ultimate media briefing
Blog Post03.20.2017—1am
Netflix explores mobile-specific cuts of its series–and so should we
Blog Post03.17.2017—1am
These things caught my eye
Blog Post03.16.2017—1am
The Financial Times needs to make text type bigger
Blog Post03.15.2017—1am
Gulf News launches REACH by Gulf News
Blog Post03.14.2017—2am
Architectural Digest: Just call it AD
Blog Post03.13.2017—12am
Print to dust: The Tampa Tribune
Blog Post03.10.2017—2am
Wall Street Journal: “The Face of Real News”
Blog Post03.09.2017—2am
Inspiration is everywhere
Blog Post03.08.2017—2am
The new ad positions
Blog Post03.07.2017—2am
At The New York Times: when digital influences print
Blog Post03.06.2017—2am
Key centerpieces for discussion of media today
Blog Post03.03.2017—2am
It’s a new Type magazine
Blog Post03.02.2017—2am
Forget clicking, hello scrolling
Blog Post03.01.2017—2am
From Spain: a hard look at print and why it suffers
Blog Post02.28.2017—3am
Washington Post surprises with new slogan
Blog Post02.27.2017—2am
La La Land: the posters are winners, too
Blog Post02.21.2017—3am
In Dubai: Gulf News launches Sponsored Content
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Newsroom technology survey: important to participate
Contact us with speaking requests, questions or to discuss a project.