The Mario Blog
03.17.2017—1am
These things caught my eye

From here, there and way beyond: we are all constantly connected with a keen eye for a variety of bits of information. I compiled these over a three hour period recently. Hope you enjoy them, too.

This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, March 20.

A thing of beauty

Great art direction and storytelling  in The Tennessean here, with the Andrew Jackson biographer, Joe Meacham writing a Dear Mr. President letter to President Donald J. Trump.  This is print art direction at its best, backed by content that is also interesting.

The cover that stops you and makes you look

The National Geographic design team does it again with this impactful rendition.

 

The New York Times: linear, visual storytelling at its best

Don’t miss this 12-part series about Turkey which started in The New York Times this week.  We have discussed the new visual storytelling, which is especially suitable for mobile platforms. Here is a textbook example:

https://www.nytimes.com/2017/03/15/world/europe/a-message-from-turkey-a-nation-under-pressure.html?rref=collection%2Fseriescollection%2Fstate-of-emergency&action=click&contentCollection=europe&region=stream&module=stream_unit&version=latest&contentPlacement=1&pgtype=collection

 

 

 

Something special about this marketing campaign

…and it continues to reinforce truth and real news as the best selling point for the legitimate media.

 

 

And this one, too…..

The New York Times continues to market itself for the truth, its authenticity and credibility. Sign of the Times.

 

 

It’s all about that mask cropping

When it comes to President Trump, we all have to admit that sometimes we get tired of seeing that face coming out of everywhere, and especially the hair, and the hairdo and the whole blond reality of it.

That is why I liked the treatment CNBC gave this picture of our President (as opposed to that of The Huffington Post), with a severe mask cropping that went for the face, but, alas, left the hair out. Thanks!

Compare these two treatments both appearing the same day.

 

 

 

The headline of headlines

Copy editors everywhere dream of the day when they can write a headline such as this one from the Los Angeles Times. Cute.

 

 

Speaking Engagements Coming Up

I will be speaking at these events in the weeks ahead:

Mobile Media Culture in the Americas: The Digital Divide

March 23
Miami, Florida
USA

I will be one of the speakers/panelists in this conference, a full day of interactive analysis of how information and communication technologies—specifically, mobile media—affect Latin American and Caribbean societies. How are mobile media bridging divides? Is that bridge strengthening democracy, social mobility, and economic equality and supporting growth and development? How has innovation changed the newsroom and news media landscape in Latin America and the Caribbean? What is being done to support enhanced journalistic coverage of our hemisphere?

For more informationhttps://mmca17.splashthat.com/

Webinar for Crowdynews: open to all

March 29, 9 a.m. EST

The brief: What trends should every publisher embrace in 2017? According to Dr. Mario Garcia, top-of-mind should include digital storytelling, email newsletters, and sponsored content.

Mario Garcia, world renown storyteller, editorial designer, and digital strategy consultant, will share practical steps news organizations can embrace to offset the disruptive forces rocking the news industry. During this 60-minute webinar, Mario will introduce a concept and then open the floor for a discussion on implementation and best practices sharing stories of those who are realizing success.”

In this webinar, Dr. Garcia will cover how to: 

1) Go where your readers are: mobile. How do you create a more visually compelling and interactive experience for your mobile users while facing the challenge of a smaller screen size?

2) Be the source of their news – starting with their inbox every morning. How do you create a personalised, informative, and indispensable newsletter for your audience? 

3) Serve your readers with high quality, non-obstructive ads or face ad blockers. How do you organize your newsroom to offer sponsored content while not compromising editorial integrity?

To register, go here:

https://attendee.gotowebinar.com/register/5146625194690261761

VOZ Media Conference

April 6
Vienna, Austria

I will be the keynote speaker for this event, my presentation titled The important role of print in the digital age. This presentation presents a state of the media today, with emphasis on how we tell stories visually on mobile devices, the role of print and the importance of email newsletters and sponsored content to find new ways of promoting content and monetizing your operation.

For more information: http://www.voez.at

TheMarioBlog post #2589

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Multitaskers consume more media
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In Spain’s El Mundo: native ads
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Interesting reference about new digital story formats
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It’s a new mobile-focused redesign for salon.com
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Three things that caught our eye
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Paywalls & newspapers: from leaky to hard ones, and in between
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Mexican earthquake: front pages tell the story
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Saying adios to The Village Voice in print
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Vogue in print: “point of view, attitude”
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The Boston Scene
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Thoughts on print: still here, still full of surprises, worthy of attention
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New report: For publishers, Facebook is no revenue panacea
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Smartphones and web traffic: where the action is
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Paris Match: a good visit and big plans
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Irma: the morning after
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Irma: the bad girl on every front page
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Type Magazine: the new Roger Black project
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Linear storytelling for mobile: a good example
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For Le Journal de Montreal: article page acts like home page, sort of
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Facebook the new front page?
Blog Post08.31.2017—1am
When it comes to news, “designer labels” can make the difference
Blog Post08.30.2017—1am
Those fabulous print glossy ads
Blog Post08.29.2017—1am
From here and there: what the email basket brings
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Why I would show this Times Mag cover to my class
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A caricature for the ages
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It was the day Americans looked up!
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It was all about the solar eclipse of the century
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A day without local news? In Minnesota, readers experience it
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The good news about print (in the USA)
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What’s your lead story right this minute?
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Panama’s La Prensa: workshop digital media, day 2
Contact us with speaking requests, questions or to discuss a project.