The Mario Blog
03.22.2017—1am
Then we had 37 minutes to devote to print

Yep! I just realized that my Columbia course this semester allowed me about 37 minutes to present key points about the status of print in the digital era.

You may ask: who decided to give print 37 minutes of a 16-week semester course?

Yours truly, I may add.

This is the fourth consecutive year I have taught Multiplatform Design & Storytelling course at Columbia University’s School of Journalism.  Much has happened in those four years, and as a conscientious professor who wants to make sure my students get the latest information, I have changed the course syllabus consistently each semester.  Digital design and storytelling dominate, as they should, so I was delighted that we could give print at least a portion of a class period.

Feeling optimistic

 

 

 

While the period devoted to print may have been rather short, the intensity of the presentation was right on target and so was the optimistic tone, even though there is never a single copy of a printed newspaper or magazine present in my classroom anymore.

When I asked the 16 students present in class how many read in print, only one hand went up and that was “because I work at a place where printed newspapers are brought in each day.”

Don’t misunderstand me, these sharp and well informed Columbia journalism students are voracious readers. In fact, news junkies. But they are just getting their information from digital platforms.  Nobody in the class remembers life without Google.

 

What’s the status of print today?

I offered the class four centerpieces of how I view the role of print today, which I share with you here:

The new front page…more feature, magazine oriented

The good and realistic editors know that you don’t break news in print, so they include more magazine like pieces on page one, more frequent use of illustrations, and, often, headlines that do not include a verb.

 

Aftenposten, Norway

 

The second-day headline…on day one!

Let’s not date that printed edition of the newspaper more than it already is.  The news first appeared on a mobile device, so by the time print arrives the following morning, the headline must advance the story.  Good editors assume that the reader already knows the essence of the story and is looking for additional information.

Almost everyone knew that Fidel Castro had died the day before the front pages displayed the important story on Page One.

Toronto Sunday Star, Canada

 

The new newspapers…born in the past few months

My optimism is based on the fact that my current work schedule includes “print only” projects, innovation of existing printed publications, and news about new newspapers born in 2017, such as Germany’s Fussball Bild.

Fussball Bild, Germany

Getting inventive…with print editions

I love it when publications such as The New York Times “play” with creating four different covers for the same edition of their Sunday Magazine.

The New York Times Magazine, USA

 

Speaking Engagements Coming Up

I will be speaking at these events in the weeks ahead:

Mobile Media Culture in the Americas: The Digital Divide

March 23
Miami, Florida
USA

I will be one of the speakers/panelists in this conference, a full day of interactive analysis of how information and communication technologies—specifically, mobile media—affect Latin American and Caribbean societies. How are mobile media bridging divides? Is that bridge strengthening democracy, social mobility, and economic equality and supporting growth and development? How has innovation changed the newsroom and news media landscape in Latin America and the Caribbean? What is being done to support enhanced journalistic coverage of our hemisphere?

For more informationhttps://mmca17.splashthat.com/

Webinar for Crowdynews: open to all

March 29, 9 a.m. EST

The brief: What trends should every publisher embrace in 2017? According to Dr. Mario Garcia, top-of-mind should include digital storytelling, email newsletters, and sponsored content.

Mario Garcia, world renown storyteller, editorial designer, and digital strategy consultant, will share practical steps news organizations can embrace to offset the disruptive forces rocking the news industry. During this 60-minute webinar, Mario will introduce a concept and then open the floor for a discussion on implementation and best practices sharing stories of those who are realizing success.”

In this webinar, Dr. Garcia will cover how to: 

1) Go where your readers are: mobile. How do you create a more visually compelling and interactive experience for your mobile users while facing the challenge of a smaller screen size?

2) Be the source of their news – starting with their inbox every morning. How do you create a personalised, informative, and indispensable newsletter for your audience? 

3) Serve your readers with high quality, non-obstructive ads or face ad blockers. How do you organize your newsroom to offer sponsored content while not compromising editorial integrity?

To register, go here:

https://attendee.gotowebinar.com/register/5146625194690261761

VOZ Media Conference

April 6
Vienna, Austria

I will be the keynote speaker for this event, my presentation titled The important role of print in the digital age. This presentation presents a state of the media today, with emphasis on how we tell stories visually on mobile devices, the role of print and the importance of email newsletters and sponsored content to find new ways of promoting content and monetizing your operation.

For more informationhttp://www.voez.at/b2039m10

 

 

TheMarioBlog post #2592

Blog Post09.22.2017—4am
Mexican earthquake: front pages tell the story
Blog Post09.21.2017—1am
Saying adios to The Village Voice in print
Blog Post09.20.2017—1am
Vogue in print: “point of view, attitude”
Blog Post09.19.2017—1am
The Boston Scene
Blog Post09.18.2017—1am
Thoughts on print: still here, still full of surprises, worthy of attention
Blog Post09.15.2017—1am
New report: For publishers, Facebook is no revenue panacea
Blog Post09.14.2017—1am
Smartphones and web traffic: where the action is
Blog Post09.13.2017—1am
Paris Match: a good visit and big plans
Blog Post09.12.2017—1am
Irma: the morning after
Blog Post09.11.2017—3am
Irma: the bad girl on every front page
Blog Post09.08.2017—1am
Type Magazine: the new Roger Black project
Blog Post09.06.2017—1am
Linear storytelling for mobile: a good example
Blog Post09.05.2017—1am
For Le Journal de Montreal: article page acts like home page, sort of
Blog Post09.01.2017—1am
Facebook the new front page?
Blog Post08.31.2017—1am
When it comes to news, “designer labels” can make the difference
Blog Post08.30.2017—1am
Those fabulous print glossy ads
Blog Post08.29.2017—1am
From here and there: what the email basket brings
Blog Post08.28.2017—1am
Why I would show this Times Mag cover to my class
Blog Post08.24.2017—1am
A caricature for the ages
Blog Post08.23.2017—1am
It was the day Americans looked up!
Blog Post08.22.2017—1am
It was all about the solar eclipse of the century
Blog Post08.21.2017—1am
A day without local news? In Minnesota, readers experience it
Blog Post08.18.2017—1am
The good news about print (in the USA)
Blog Post08.17.2017—1am
What’s your lead story right this minute?
Blog Post08.16.2017—1am
Panama’s La Prensa: workshop digital media, day 2
Blog Post08.15.2017—1am
Panama’s La Prensa: digital workshop
Blog Post08.14.2017—1am
Millennials still like their Facebook
Blog Post08.11.2017—1am
All about the Eclipse: the Times nailed it.
Blog Post08.10.2017—1am
It’s the Monocle printed newspaper again
Blog Post08.09.2017—1am
Who pays for news, and who believes the news? Report tells us
Blog Post08.08.2017—1am
Workshops: linear visual storytelling
Blog Post08.07.2017—1am
For newspaper print editions: the power of the headline
Blog Post08.04.2017—1am
Behold the iPad: it’s still part of the media quintet
Blog Post08.03.2017—1am
At the NYTimes: push for customized content moves forward
Blog Post08.02.2017—1am
The Mooch’s quick departure on the front pages
Blog Post08.01.2017—1am
At The New York Times: aggressively pushing digital subscriptions
Blog Post07.31.2017—1am
Thoughts while on vacation
Blog Post07.14.2017—1am
Local newspapers, new digital strategies that work
Blog Post07.13.2017—1am
The Donald Jr. Russian story: It’s somewhere on that front page
Blog Post07.12.2017—1am
Ecuador: where print still dominates
Contact us with speaking requests, questions or to discuss a project.