The Mario Blog

09.29.2016—2am    Post #2499
The WSJ and sponsored ads–in print, too

Interesting way The Wall Street Journal uses to package its sponsored ads into one ad unit in its printed edition.

Take a look at how these various advertisers are presented in what constitutes a print half-page ad configuration.  It is a way to take sponsored ads from digital to print, something that many advertising directors globally are not always willing to try, thinking that sponsored ads are the sole domain of digital.

I like this treatment and how it is presented visually. There is enough information about the products and then the option to go online and see the full ad.

TheMarioBlog post #2499

The Mario Blog