The Mario Blog
The Sunday Times redesign: Al Trivino discusses the typography

Al Trivino, who has been the chief designer for the new look of the Sunday Times of London shares how he went about creating the typographic components of the design.

blog post image
blog post image

In yesterday’s blog posting, I introduced the front page of the new Sunday Times, and started with some basics of the typographic components.

Today, after a long conversation with Al Trivino, designer for the new look, who was very kind and cooperative to interrupt a busy week of follow up work to chat with me, I introduce his comments behind the scenes in terms of type choices.

Here is Al’s description of how he made type choices:

I opted for Sunday Times Modern as a display font, only for headlines.This font is created by Eduardo Manso, a Barcelona-based typographer from Argentina, featured often in the
Type Directors Club. We started by dropshaped serifs, but we quickly changed to curved and polygonal serifs to create a stronger, beefier font, more in accordance with the type of newspaper the editors want to produce each Sunday. Also to innovate and to break the mold. When one compares it to the most often used fonts in the UK, Sunday Times looks robust and unique. We achieved that.

And, by the way, Al reminds me of a correction in yesterday’s blog. The typography sans for the newspaper is Flama, in its entire family: or cierto, un gran detalle! La tipogradía sans del diario es Flama in all its weights and styles, from condensed to semicondensed and ultracondensed. Created by the Portuguese typographer Mario Feliciano in 2007, it is a striking sans, with lots of vitality.
It is NOT Relato Sans, as mentioned in the blog yesterday. Relato Sans is the font considered for the magazines and supplements of the Sunday Times, but not for the newspaper itself.

Says Al: To me, Flama is the natural evolution of Helvetica, Franklin Gothic and Din. The old Sunday Times used 80% Helvetica, Franklin and Din.
I had to find a look that did not deviate too radically from that, but when I flound Flama I knew I had it. The robustness, the masculinity that the editors were asking for, but a new font.

The text font, continues Al, is Greta Text, by the great Peter Bilak. “In my view, this is the most complete body text font available anywhere.”

“So Sunday Times is the main font for NEWS in all sections of the newspaper. In my initial project, Sunday Times was the main typography for the entire newspaper, except sports, and two of the three tabs for travel, in gear, Unfortunately, the editor preferred to substitute Sunday Times for Flama in other sections. He wanted the older concept of all the sections have to adhere to one font.”

Here is a detailed spec of how the typography and sections go:.

News: Sunday Times Modern (secondary Flama) / broadsheet
Business: Flama / broadsheet
Money: Flama / broadsheet
News Review: Flama / broadsheet
Appointments: Flama / broadsheet
Sport: Flama + Flama Ultracondensed / broadsheet

Travel: Flama Condensed + Flama Ultracondensed / tabloid
Ingear: Flama / tabloid
Home: Flama / tabloid

TOMORROW: We continue with other details of the Sunday Times redesign

Blog Post11.21.2017—1am
So 2017 was really NOT the year of video……
Blog Post11.20.2017—1am
The New York Times: the Spanish weekly
Blog Post11.17.2017—5am
Paywalls, storytelling highlight Latin American conference
Blog Post11.15.2017—5am
In Argentina: the hot topic is “paywalls”
Blog Post11.14.2017—1am
The NY Times’ Jobs Classified: Really?
Blog Post11.13.2017—1am
At The New York Times: a kids section on Sunday
Blog Post11.10.2017—12am
“I read it on Facebook.”
Blog Post11.09.2017—12am
The flow of a breaking new story in the mobile era
Blog Post11.08.2017—12am
When content hits the spot
Blog Post11.07.2017—12am
When hierarchy makes a statement
Blog Post11.06.2017—12am
When the advertising wraps around
Blog Post11.03.2017—1am
New Hebrew fonts from Typotheque
Blog Post11.02.2017—1am
Favorite branding logos? No surprises
Blog Post11.01.2017—7am
A New York terrorist attack on the front pages
Blog Post—1am
White (space) is the new trend for print
Blog Post10.31.2017—1am
Turkey: the jailing of an art director
Blog Post10.30.2017—1am
Need a job?
Blog Post10.27.2017—2am
The Economist & Snapchat Discover: Respecting young audiences
Blog Post10.26.2017—2am
The Wall: Get ready for the prototypes
Blog Post10.25.2017—5am
The New York Times’ website redesign: less is best and, please, sign in
Blog Post10.24.2017—5am
At The Washington Post, The Lily hits its own chords
Blog Post—5am
The Lily: new Washington Post product hits its own chords
Blog Post10.23.2017—1am
Coloring opinions
Blog Post10.20.2017—1am
Digital Media Conference: First Day highlights
Blog Post10.19.2017—6am
Speaking today at the North America Digital Media Conference
Blog Post10.18.2017—1am
Long narratives still have a coveted place
Blog Post10.17.2017—1am
Some good print-related news
Blog Post10.16.2017—1am
Digital Transformation: no newsroom is too small to attempt it
Blog Post10.13.2017—12am
WAN IFRA: the best of digital awards
Blog Post10.12.2017—12am
Taking your brand to where the young audience is: Instagram
Blog Post10.11.2017—1am
Multitaskers consume more media
Blog Post10.10.2017—12am
Germany’s Sūdkurier: workshops for digital transformation
Blog Post10.09.2017—1am
In Spain’s El Mundo: native ads
Blog Post09.29.2017—1am
For newspaper publishers, not much to sing about?
Blog Post09.28.2017—1am
Interesting reference about new digital story formats
Blog Post09.27.2017—1am
It’s a new mobile-focused redesign for
Blog Post09.26.2017—1am
Three things that caught our eye
Blog Post09.25.2017—1am
Paywalls & newspapers: from leaky to hard ones, and in between
Blog Post09.22.2017—4am
Mexican earthquake: front pages tell the story
Blog Post09.21.2017—1am
Saying adios to The Village Voice in print
Contact us with speaking requests, questions or to discuss a project.