The Mario Blog
10.05.2016—7pm
The Philippine Daily Inquirer: it’s a new look, new rethink across platforms

Today, readers of The Philippine Daily Inquirer get what constitutes a new newspaper.  It is not just the design that has changed, but also the approach to storytelling across the media quintet.

It all began with an initial “getting to know you” workshop in Manila 18 months ago.  The executive team of The Philippine Daily Inquirer had invited me to come meet them to explore ways in which we at Garcia Media could help the 30-year daily with a sound history of investigative journalism to get better as it functioned in a digital world.

The workshop included an honest appraisal and evaluation of the Inquirer and how it presented the news—both visually and journalistically.  There was already major progress on the digital side, and The Inquirer even boasted of a smartwatch presence at the time of this workshop, something that impressed me.  There were, however, the usual gaps between how journalists viewed the print and digital editions.

We decided that there could be a true collaboration between Garcia Media and The Inquirer, and, thus, the process began. My first move was to bring in the talented designer Adonis Durado, creative director of the Times of Oman, and one of the most award winning designers in the industry today, to accompany me on this project.  There was no art director per se at The Inquirer, so Adonis and I mounted a search, in conjunction with the Inquirer team, and it was a win win when we were able to bring in Ralph (Apiong) Bagares, who has accompanied us in this exciting journey.

Several workshops and prototypes later, the Inquirer that appears today displays a contemporary and colorful look (appropriate to the also colorful Filipino culture and the vibrant, and sometimes chaotic, streets in which it circulates), but also improved storytelling strategies that adapt to the various platforms of the media quintet: smartwatch, smartphone, online, print and tablet.

 

The daily edition

Here is the front page of the first day edition of The Inquirer.

The last front page of The Inquirer with the old look next to the new

We decided to create a distinct look and feel, and content, to separate the daily edition from Sundays, which is a more lean back day where readers spend more time with their newspaper and expect for analysis and interpretation.  The first Sunday edition of The Inquirer with its new look will publish Oct. 9.

Modular advertising

Advertising, a vital part of the Inquirer, has undergone a total transformation and has gone modular, something new and different for Filipino newspapers, most of which still create what I call the staircase to hell in the positioning of ads. This was not easy to accomplish and I even addressed  a luncheon gathering of the newspaper’s advertisers to convince them that modular design brings order to the pages where their ads appear.

The Type and Color Palettes

The type palette of the new Inquirer includes:

Body text—Sindelar
Headlines-Mallory
Section Headers—Druk
Logo—Fritz Quadrata

Color is a key element of the Inquirer’s rethink.  We emphasize vibrant primary colors.

 

 

The logo

We prepared several studies for possible changes in the logo of the newspaper, the consensus was that the one using Fritz Quadrata worked best. Adonis Durado worked on creating a distinctive look for the letter Q.

The digital platforms

The new Inquirer is proud to showcase content across the five platforms of the media quintet, as seen here:

 

Smartwatch/Mobile/Tablet

 

The Inquirer’s smartwatch edition is for alerts of breaking news stories.

The Mobile App

The Mobile app includes a menu for breaking news, trending, bookmarks and notifications.

Users can scan their own photos and send them as part of a report titled My Story

The tablet incorporates pdfs of the printed newspaper that become an e-paper edition.

Online

The new inquirer.net offers users a view of 8 stories on the home page, substituting the existing carrousel of stories for a “card” system that gives each story immediate prominence. Hierarchy prevails for a lead story that is updated at all times. The Latest Headlines feature has been retained, but not at the very top of the screen.

Take a look at some of today’s pages from print edition

The team

Coming up

Print
1.  Joey Nolasco  – Executive Editor, Philippine Daily Inquirer
2.  Jun Bandayrel – Associate Editor for Page One Operations
3.  Nilo Paurom   – Editor-in-Chief, Sunday Inquirer
4.  Jun Engracia  – News Editor, Philippine Daily Inquirer
5.  Volt Contreras – Metro editor
6.  Raul Marcelo   – Business editor
7.  Thelma San Juan – Lifestyle editor
8.  Rito Asilo – Entertainment editor
9.  Teddyvic Melendres – Sports editor
10. Pennie dela Cruz – Associate Editor, Sunday Inquirer
10. Mike Ubac – Day Desk editor
11. Tina Dumlao  – Desk editor, Business section
12. Rem Zamora – Photo Chief
13. Miner Generalao – Research Dept. Head

Design
1.  Ralph Bagares       –  Group Art and Design Director
2.  Elizalde Pusung     –  OIC for Art and Design, PDI
3.  Ricky Velarde       –  Design Consultant, Sunday Inquirer
4.  Belen Belesario     –  Page Designer
5.  Jerito dela Cruz    –  Page Designer
6.  Steph Bravo Semilla –  Illustrator/Graphics Artist
7.  Albert Rodriguez    –  Illustrator/Graphics Artist
8.  Lynette Villariba   –  Art Director, PDI

Editorial Production
1.  Mary Ann Perido  –  Section head, Editorial Production System

Central Desk
1.  Juliet Javellana –  Director, Central Desk
2.  JV Rufino   –  Social Media Director and Deputy Director, Central Desk

Online
1.  John Nery           –  Editor-in-Chief, Inquirer.net and Associate Editor for Group Special Projects
2.  Sephy Garibay       –  Web Designer
3.  Matikas Santos      –  Newslab
4.  Sara Pacia          –  Newslab

Advertising
1.  Pepito Olarte       – Senior Consultant, Group Sales
2.  Lita Pascual        – AVP Advertising, Philippine Daily Inquirer
3.  Cathy Pumarega      – Sales Director, Group Sales

Information Technology
1.  Gary Libby         – VP Pre-press and IT, Philippine Daily Inquirer
2.  Josie Mendoza      – AVP – IT, Philippine Daily Inquirer
3.  Noli Navarro       – Network, Information Technology

 

Tomorrow: The Inquirer’s marketing campaign, both internal and external.

TheMarioBlog post # 2504

Blog Post04.22.2017—8am
The best designed newspapers in the world
Blog Post04.21.2017—1am
It’s Allium, Cyrus Highsmith’s new font creation
Blog Post04.20.2017—1am
For mobile ads, too, scrolling is the way to go
Blog Post04.19.2017—1am
NYT: Linear, visual storytelling at its best
Blog Post04.18.2017—1am
Gulf News: the evolution of sponsored content in Dubai
Blog Post04.12.2017—1am
Austria: The marketing of a newspaper
Blog Post04.11.2017—1am
NYT: What a difference a continent makes
Blog Post04.10.2017—1am
High school journalists’ investigative work produces results
Blog Post04.07.2017—1am
Some interesting weekend reads: innovation, new products, new numbers
Blog Post04.06.2017—1am
Print can be big, too
Blog Post04.05.2017—2am
The first Spanish-language newspaper for children is here
Blog Post04.04.2017—1am
Design thinking for journalists, why not?
Blog Post04.03.2017—2am
It’s a new look for the Las Vegas Review Journal
Blog Post03.31.2017—2am
Highlights of my webinar
Blog Post03.30.2017—7am
It’s the era of templates
Blog Post03.29.2017—1am
The role of print in my students’ lives
Blog Post03.28.2017—1am
Journalists and cocktail parties: not a happy mojito these days
Blog Post03.27.2017—1am
Financial Times: new look, new campaign (with readers as the main event)
Blog Post03.24.2017—2am
Mobile, news and Latin America: highlights of a conference
Blog Post03.23.2017—1am
For journalism students: learning about linear/visual storytelling
Blog Post03.22.2017—1am
Then we had 37 minutes to devote to print
Blog Post03.21.2017—1am
CNN Reliable Sources: the ultimate media briefing
Blog Post03.20.2017—1am
Netflix explores mobile-specific cuts of its series–and so should we
Blog Post03.17.2017—1am
These things caught my eye
Blog Post03.16.2017—1am
The Financial Times needs to make text type bigger
Blog Post03.15.2017—1am
Gulf News launches REACH by Gulf News
Blog Post03.14.2017—2am
Architectural Digest: Just call it AD
Blog Post03.13.2017—12am
Print to dust: The Tampa Tribune
Blog Post03.10.2017—2am
Wall Street Journal: “The Face of Real News”
Blog Post03.09.2017—2am
Inspiration is everywhere
Blog Post03.08.2017—2am
The new ad positions
Blog Post03.07.2017—2am
At The New York Times: when digital influences print
Blog Post03.06.2017—2am
Key centerpieces for discussion of media today
Blog Post03.03.2017—2am
It’s a new Type magazine
Blog Post03.02.2017—2am
Forget clicking, hello scrolling
Blog Post03.01.2017—2am
From Spain: a hard look at print and why it suffers
Blog Post02.28.2017—3am
Washington Post surprises with new slogan
Blog Post02.27.2017—2am
La La Land: the posters are winners, too
Blog Post02.21.2017—3am
In Dubai: Gulf News launches Sponsored Content
Blog Post02.20.2017—2am
Newsroom technology survey: important to participate
Contact us with speaking requests, questions or to discuss a project.