The Mario Blog
01.26.2017—3am
The new Axios: worthy of a look

There is a new way to get informed digitally. Take a look at Axios—the Greek word for “worthy” or “deserving”. I think this one is worth a look.

It just launched last week, but Axios has a way of getting into one’s routine of morning briefings, or at least it’s working its way into mine.

You may ask: another e-mail newsletter? Who needs it? You are right. I personally already get the New York Times, Quartz (in English and Spanish), MyFT from the Financial Times, and the California Essentials from The Los Angeles Times. So, why add Axios?

Axios is the new media venture from Politico’s co-founders,and I must say that it sets itself apart from the rest in three essential ways:

— The content is primarily in the areas of business, healthcare, and technology (with politics and media mixed into all three topics).

— Axios handles stories in a way that satisfies the two tempos of leaning forward and leaning back.  In many cases, I am satisfied with the summarized version of the story, but the option is always there to click and read the entire story. Axios even reminds you of how many words are in the entire story before you take the plunge.

— Axios is very mobile-focused platform where every item is summarized in a screen, the size of your iPhone screen. The way the summaries are written, they immediately convey the importance of the story and why we should read it. In fact, the way Axios writes its reports is very much what we have seen in our previous blog posts of the past few days about WED, the fusion of writing/editing/design, and where linear thinking prevails. Notice the subheads that help with internal navigation of the article.

Axios includes sponsored content, such as this report about Boeing and the future of aviation.

There are also sponsors referred to as “launch partners”:

In the words of Axios chairman and CEO Jim VandeHei in interview with Nieman Lab:

“Rule number one is we don’t ever want to dumb it (content) down. Rule number two is we want to make sure that you have to understand that a smart serious news consumer on Snapchat consumes differently on Axios.com. On Snapchat it has to be short, graphical, video heavy — but doesn’t have to be dumb. You can keep it smart but still get a big audience.”

TheMarioBlog post #2556

Blog Post03.27.2017—1am
Financial Times: new look, new campaign (with readers as the main event)
Blog Post03.24.2017—2am
Mobile, news and Latin America: highlights of a conference
Blog Post03.23.2017—1am
For journalism students: learning about linear/visual storytelling
Blog Post03.22.2017—1am
Then we had 37 minutes to devote to print
Blog Post03.21.2017—1am
CNN Reliable Sources: the ultimate media briefing
Blog Post03.20.2017—1am
Netflix explores mobile-specific cuts of its series–and so should we
Blog Post03.17.2017—1am
These things caught my eye
Blog Post03.16.2017—1am
The Financial Times needs to make text type bigger
Blog Post03.15.2017—1am
Gulf News launches REACH by Gulf News
Blog Post03.14.2017—2am
Architectural Digest: Just call it AD
Blog Post03.13.2017—12am
Print to dust: The Tampa Tribune
Blog Post03.10.2017—2am
Wall Street Journal: “The Face of Real News”
Blog Post03.09.2017—2am
Inspiration is everywhere
Blog Post03.08.2017—2am
The new ad positions
Blog Post03.07.2017—2am
At The New York Times: when digital influences print
Blog Post03.06.2017—2am
Key centerpieces for discussion of media today
Blog Post03.03.2017—2am
It’s a new Type magazine
Blog Post03.02.2017—2am
Forget clicking, hello scrolling
Blog Post03.01.2017—2am
From Spain: a hard look at print and why it suffers
Blog Post02.28.2017—3am
Washington Post surprises with new slogan
Blog Post02.27.2017—2am
La La Land: the posters are winners, too
Blog Post02.21.2017—3am
In Dubai: Gulf News launches Sponsored Content
Blog Post02.20.2017—2am
Newsroom technology survey: important to participate
Blog Post02.17.2017—8am
Trumpian front pages
Blog Post02.16.2017—2am
Ties that bind: storytelling, design, coding
Blog Post02.15.2017—2am
Wanted: A Bring-Back-the-Copy Editors campaign
Blog Post02.14.2017—2am
Trump chaos incites newspaper marketing strategies
Blog Post02.13.2017—2am
In the era of fake news, fake photos?
Blog Post02.10.2017—6pm
The Economist does it again
Blog Post02.08.2017—1am
Voices in the news
Blog Post02.07.2017—2am
The quickly disappearing art of copy editing
Blog Post02.06.2017—2am
Some of my favorite e-mail newsletters
Blog Post02.03.2017—3am
Behold the Apple Watch : it’s still here, going strong
Blog Post02.02.2017—3am
News as a 24-hour event
Blog Post02.01.2017—3am
Visual storytelling innovation: key to progress in 2017
Blog Post01.31.2017—2am
Digital Design Challenge: Those article pages move up front
Blog Post01.30.2017—3am
Pages we like: Spain’s ABC
Blog Post01.27.2017—2am
It’s a new sports printed newspaper in Germany
Blog Post01.26.2017—3am
The new Axios: worthy of a look
Blog Post01.25.2017—3am
Mobile storytelling: fast, furious and simple
Contact us with speaking requests, questions or to discuss a project.