The Mario Blog
The nation’s oldest college daily ready to premiere new look

TAKEAWAY: The Yale Daily News team is ready to launch the first issue of the newspaper following six months of a total rethinking. It is just in time for the Class of 2012 to make its grand entrance as well.

blog post image

With the long Labor Day Weekend over, and somehow relieved that hurricane Gustav did not affect the people of New Orleans as much as was expected, we can now turn our attention to work again, and I am getting ready to fly to New Haven, Connecticut, for the launch of the Yale Daily News’ first edition following our rethinking/redesign project. My colleague Dr. Pegie Stark Adam joined me to work with the students—-an unusual experience for us, since university newspapers are not usually part of our work.

We both have academic backgrounds and found ourselves playing the role of professors many times during the course of the project, but getting inspiration from students who are among the smartest anywhere in the world, and, although Yale University does not offer a traditional journalism or mass communications major, these students, whose majors expand the full university catalog of offerings, it seems, all exhibited a great desire to communicate the stories around the campus, and to do it as professionally and ethically as the most responsible professional journalists we have ever worked with.

Tonight, we watch and coach the team as they prepare the Wednesday, September 3 edition incorporating the new thinking and design. As all opening nights, it should be exciting and everyone will be a bit nervous. I plan to report from Yale University the next three days, with guest spots on this blog from Pegie on how the architecture of the campus inspired her color palette, as well as from Reed Reibstein, a Yale sophomore and YDN staffer, who interned with Garcia Media this summer, and whose talents and interests in typography helped us to create the typographic scheme for the YDN.

Stay tuned. There is no better time to be on a college campus: arrival of students, all fresh and eager, and, indeed, a newly rethought and designed campus newspaper to welcome them.

TheMarioBlog posting #82

Blog Post02.21.2017—3am
In Dubai: Gulf News launches Sponsored Content
Blog Post02.20.2017—2am
Newsroom technology survey: important to participate
Blog Post02.17.2017—8am
Trumpian front pages
Blog Post02.16.2017—2am
Ties that bind: storytelling, design, coding
Blog Post02.15.2017—2am
Wanted: A Bring-Back-the-Copy Editors campaign
Blog Post02.14.2017—2am
Trump chaos incites newspaper marketing strategies
Blog Post02.13.2017—2am
In the era of fake news, fake photos?
Blog Post02.10.2017—6pm
The Economist does it again
Blog Post02.08.2017—1am
Voices in the news
Blog Post02.07.2017—2am
The quickly disappearing art of copy editing
Blog Post02.06.2017—2am
Some of my favorite e-mail newsletters
Blog Post02.03.2017—3am
Behold the Apple Watch : it’s still here, going strong
Blog Post02.02.2017—3am
News as a 24-hour event
Blog Post02.01.2017—3am
Visual storytelling innovation: key to progress in 2017
Blog Post01.31.2017—2am
Digital Design Challenge: Those article pages move up front
Blog Post01.30.2017—3am
Pages we like: Spain’s ABC
Blog Post01.27.2017—2am
It’s a new sports printed newspaper in Germany
Blog Post01.26.2017—3am
The new Axios: worthy of a look
Blog Post01.25.2017—3am
Mobile storytelling: fast, furious and simple
Blog Post01.24.2017—2am
New semester, new emphasis on visual storytelling
Blog Post01.23.2017—2am
The role of WED in creating a rich palette of visual storytelling for mobile
Blog Post01.20.2017—3am
Digital storytelling, Part Two: A linear fusion of narrative, imagery
Blog Post01.19.2017—5am
Digital storytelling, Part One: The fusion of writing/editing/design
Blog Post01.18.2017—2am
Designers of all ages: Let’s rethink, reinvent and recharge
Blog Post01.17.2017—2am
Those email newsletters (or briefings) gain importance
Blog Post01.11.2017—6pm
It’s always been about change
Blog Post01.03.2017—2am
Brutalism in web design: hoping it is not a forever trend
Blog Post12.19.2016—3am
Two predictions for journalism in the new year: Virtual Reality and Sponsored Content will thrive
Blog Post12.16.2016—3am
‘Tis the season for good media news
Blog Post12.15.2016—2am
Haptical, virtual reality and subscription service
Blog Post12.14.2016—2am
These media predictions resonate
Blog Post12.13.2016—2am
Austin Design Summit today
Blog Post12.12.2016—3am
In Denmark: great redesign of mobile, website for Politiken
Blog Post12.09.2016—3am
Sponsored content: Getting started (Part Five)
Blog Post12.08.2016—2am
Sponsored content: how much to charge (Part Four)
Blog Post12.07.2016—2am
Sponsored content and the local newspaper (Part Three)
Blog Post12.06.2016—3am
Sponsored content: who produces it? (Part Two)
Blog Post12.05.2016—3am
Sponsored content: the promising new frontier (Part One)
Blog Post11.27.2016—6am
The death of Fidel Castro: how newspapers covered it
Blog Post11.26.2016—11am
Adios to the man who made me a refugee
Contact us with speaking requests, questions or to discuss a project.