The Mario Blog
09.02.2008—4am
The nation’s oldest college daily ready to premiere new look

TAKEAWAY: The Yale Daily News team is ready to launch the first issue of the newspaper following six months of a total rethinking. It is just in time for the Class of 2012 to make its grand entrance as well.

blog post image

With the long Labor Day Weekend over, and somehow relieved that hurricane Gustav did not affect the people of New Orleans as much as was expected, we can now turn our attention to work again, and I am getting ready to fly to New Haven, Connecticut, for the launch of the Yale Daily News’ first edition following our rethinking/redesign project. My colleague Dr. Pegie Stark Adam joined me to work with the students—-an unusual experience for us, since university newspapers are not usually part of our work.

We both have academic backgrounds and found ourselves playing the role of professors many times during the course of the project, but getting inspiration from students who are among the smartest anywhere in the world, and, although Yale University does not offer a traditional journalism or mass communications major, these students, whose majors expand the full university catalog of offerings, it seems, all exhibited a great desire to communicate the stories around the campus, and to do it as professionally and ethically as the most responsible professional journalists we have ever worked with.

Tonight, we watch and coach the team as they prepare the Wednesday, September 3 edition incorporating the new thinking and design. As all opening nights, it should be exciting and everyone will be a bit nervous. I plan to report from Yale University the next three days, with guest spots on this blog from Pegie on how the architecture of the campus inspired her color palette, as well as from Reed Reibstein, a Yale sophomore and YDN staffer, who interned with Garcia Media this summer, and whose talents and interests in typography helped us to create the typographic scheme for the YDN.

Stay tuned. There is no better time to be on a college campus: arrival of students, all fresh and eager, and, indeed, a newly rethought and designed campus newspaper to welcome them.

TheMarioBlog posting #82

Blog Post05.25.2017—1am
Medium redesigns homepage: curated content is the key
Blog Post05.24.2017—1am
It’s the new storytelling, the new editing, the new design
Blog Post05.23.2017—1am
Millennials and their obsession with their phones—publishers, take note!
Blog Post05.22.2017—1am
Spiegel Daily: the German magazine’s new product
Blog Post05.19.2017—1am
Another day, another Trump bombshell for the front pages
Blog Post05.18.2017—1am
From digital to print: another example
Blog Post05.16.2017—6am
Trump bombshell news lands on the front pages
Blog Post—1am
For The Guardian: one contributor at a time
Blog Post05.15.2017—1am
The New York Times banks on kids: never too early!
Blog Post05.12.2017—1am
Good guide to e-newsletters that catch the reader’s attention
Blog Post05.10.2017—2pm
The firing of the FBI Director on Page One
Blog Post—1am
Sarasota Herald Tribune gets new look
Blog Post05.08.2017—8am
The Macron victory in France through the front pages
Blog Post—1am
Tony Awards: And the winner so far…..
Blog Post05.05.2017—1am
And now Dubai has its own font!
Blog Post05.04.2017—7am
The NYTimes’ Sketchbook: great visual solutions
Blog Post05.03.2017—1am
The luxury of paper
Blog Post05.02.2017—1am
Trump: 100 days and the front pages
Blog Post04.28.2017—2am
And now the annual report via Virtual Reality
Blog Post04.27.2017—2am
Digital down market? Yep, it’s the HuffPost’
Blog Post04.26.2017—2am
When digital products transition to print
Blog Post04.24.2017—9pm
Agustin Edwards: Death of a media patriarch
Blog Post04.22.2017—8am
The best designed newspapers in the world
Blog Post04.21.2017—1am
It’s Allium, Cyrus Highsmith’s new font creation
Blog Post04.20.2017—1am
For mobile ads, too, scrolling is the way to go
Blog Post04.19.2017—1am
NYT: Linear, visual storytelling at its best
Blog Post04.18.2017—1am
Gulf News: the evolution of sponsored content in Dubai
Blog Post04.12.2017—1am
Austria: The marketing of a newspaper
Blog Post04.11.2017—1am
NYT: What a difference a continent makes
Blog Post04.10.2017—1am
High school journalists’ investigative work produces results
Blog Post04.07.2017—1am
Some interesting weekend reads: innovation, new products, new numbers
Blog Post04.06.2017—1am
Print can be big, too
Blog Post04.05.2017—2am
The first Spanish-language newspaper for children is here
Blog Post04.04.2017—1am
Design thinking for journalists, why not?
Blog Post04.03.2017—2am
It’s a new look for the Las Vegas Review Journal
Blog Post03.31.2017—2am
Highlights of my webinar
Blog Post03.30.2017—7am
It’s the era of templates
Blog Post03.29.2017—1am
The role of print in my students’ lives
Blog Post03.28.2017—1am
Journalists and cocktail parties: not a happy mojito these days
Blog Post03.27.2017—1am
Financial Times: new look, new campaign (with readers as the main event)
Contact us with speaking requests, questions or to discuss a project.