The Mario Blog
08.02.2016—1am
The homepage is not dead——according to GQ

In the second blog post since my return from a month of vacation, I continue to catch up with topics of interest that happened during July. Today: GQ’s strategy for reversing declining homepage traffic: Make pages load faster, change the article page design to push people toward the homepage, and increase its publishing volume. Who says the homepage is dead?

From time to time we hear the argument that sounds logical and has proved true for many news organizations: the homepage is dead. Not many come there anymore, as they start their journey into our publications via social media.  

But for the men's glossy magazine, Gentleman's Quarterly (GQ) apparently this does not seem to be the trend. In fact, at GQ, it is all about a new homepage, with traffic up 20 percent in the past six months.

“There’s for years been so much conversation about how every page is a homepage,” said Howard Mittman, publisher and chief revenue officer at the men’s glossy. “But in premium environments for luxury advertising, premium positioning still matters. Maybe whereas five years ago, it was the premium space. Now it’s a part of that strategy, but it’s still an important part of that.”

Does this mean that the home page is having a resurgance here? Not so quick. Direct traffic to the homepage is still dwarfed by search and social. Homepage traffic, despite the 20 percent boost, still makes up just one-fifth of overall traffic. Overall site traffic is still growing faster — average traffic for the first half of the year, at 7 million, was 82 percent higher than the year-ago period, per comScore. But homepage traffic, while it’s not growing as fast as GQ’s overall traffic, is heading up after being flat the year before and down the year before that.

What I do see, however, is that the design of the new GQ homepage uses the imagery of “cards” that may stand alone when seen on mobile devices. We have discussed the card system here as a way to attract users who come in via social media.  The card system also allows for the brand to be more prominently presented, thus keeping it present and in front of the user.

What’s that font?

New gadget tells you the name of the font and the size of the type! Can't wait to get my hands on one of these.
http://www.itsnicethat.com/news/spector-font-detector-fiona-oleary-120716?utm_source=Jocelyn+K.+Glei%27s+newsletter&utm_campaign=6fdb1856a0-Newsletter_07_21_16&utm_medium=email&utm_term=0_0d0c9bd4c2-6fdb1856a0-133767817

TheMarioBlog post #2061

Blog Post09.22.2017—4am
Mexican earthquake: front pages tell the story
Blog Post09.21.2017—1am
Saying adios to The Village Voice in print
Blog Post09.20.2017—1am
Vogue in print: “point of view, attitude”
Blog Post09.19.2017—1am
The Boston Scene
Blog Post09.18.2017—1am
Thoughts on print: still here, still full of surprises, worthy of attention
Blog Post09.15.2017—1am
New report: For publishers, Facebook is no revenue panacea
Blog Post09.14.2017—1am
Smartphones and web traffic: where the action is
Blog Post09.13.2017—1am
Paris Match: a good visit and big plans
Blog Post09.12.2017—1am
Irma: the morning after
Blog Post09.11.2017—3am
Irma: the bad girl on every front page
Blog Post09.08.2017—1am
Type Magazine: the new Roger Black project
Blog Post09.06.2017—1am
Linear storytelling for mobile: a good example
Blog Post09.05.2017—1am
For Le Journal de Montreal: article page acts like home page, sort of
Blog Post09.01.2017—1am
Facebook the new front page?
Blog Post08.31.2017—1am
When it comes to news, “designer labels” can make the difference
Blog Post08.30.2017—1am
Those fabulous print glossy ads
Blog Post08.29.2017—1am
From here and there: what the email basket brings
Blog Post08.28.2017—1am
Why I would show this Times Mag cover to my class
Blog Post08.24.2017—1am
A caricature for the ages
Blog Post08.23.2017—1am
It was the day Americans looked up!
Blog Post08.22.2017—1am
It was all about the solar eclipse of the century
Blog Post08.21.2017—1am
A day without local news? In Minnesota, readers experience it
Blog Post08.18.2017—1am
The good news about print (in the USA)
Blog Post08.17.2017—1am
What’s your lead story right this minute?
Blog Post08.16.2017—1am
Panama’s La Prensa: workshop digital media, day 2
Blog Post08.15.2017—1am
Panama’s La Prensa: digital workshop
Blog Post08.14.2017—1am
Millennials still like their Facebook
Blog Post08.11.2017—1am
All about the Eclipse: the Times nailed it.
Blog Post08.10.2017—1am
It’s the Monocle printed newspaper again
Blog Post08.09.2017—1am
Who pays for news, and who believes the news? Report tells us
Blog Post08.08.2017—1am
Workshops: linear visual storytelling
Blog Post08.07.2017—1am
For newspaper print editions: the power of the headline
Blog Post08.04.2017—1am
Behold the iPad: it’s still part of the media quintet
Blog Post08.03.2017—1am
At the NYTimes: push for customized content moves forward
Blog Post08.02.2017—1am
The Mooch’s quick departure on the front pages
Blog Post08.01.2017—1am
At The New York Times: aggressively pushing digital subscriptions
Blog Post07.31.2017—1am
Thoughts while on vacation
Blog Post07.14.2017—1am
Local newspapers, new digital strategies that work
Blog Post07.13.2017—1am
The Donald Jr. Russian story: It’s somewhere on that front page
Blog Post07.12.2017—1am
Ecuador: where print still dominates
Contact us with speaking requests, questions or to discuss a project.