The Mario Blog
The design of this newsroom merits a second look

TAKEAWAY: Here is what happens when the design of the newsroom invites interaction, provides for functional, spacious areas and, eventually, leads to innovation. Check out the new newsroom of Austria’s WirtschaftsBlatt.

TAKEAWAY: Here is what happens when the design of the newsroom invites interaction, provides for functional, spacious areas and, eventually, leads to innovation. Check out the new newsroom of Austria’s WirtschaftsBlatt

Friday in TheMarioBlog:

At The Washington Post: effective storytelling through good packaging of end of the year stories.
blog post image

Wouldn’t you like to work in this newsroom?

blog post image

blog post image

blog post image

blog post image
Dr. Hans Gasser and I in front of one of the entrance panels in the WirtschaftsBlatt’s newsroom during the Mobilista 2 workshop in early December/photo by Roland Seper

Much is discussed about how a modern newspaper newsroom should look like?

And while the usual discussion is about furniture and space configurations that contribute to bring the print and digital teams closer together, to foster better communication and to achieve convergence, not much is said about the aesthetics of accomplishing it.

Enter the new, functional, convergent and VERY attractive new newsroom of Austria’s financial daily——and a Garcia Media client——WirtschaftsBlatt.

I knew that the move to the newsroom will involve an attractive newsroom setting the moment Dr. Hans Gasser told me that he had engaged the same architects who had previously designed the young and hip newsroom of a newspaper in which we both worked in Croatia, a very successful daily called 24 Sata.

The team of idfl (Innovative Design for Living) gave 24 Sata, a newspaper that we helped create in 2004, a spacious, attractive, colorful and inviting look. That design was most appropriate, since 24 Sata was conceived to be a newspaper for a very young audience. Each room was designed to have its own charm, glass dividers were not merely wall separators . Instead, they were designed with graphics, and with messages. As a result, people wanted to work at 24 Sata, or sit down and give the reporters an interview , just to relax in its comfy sofas, red chairs and airy environs.

Now they have done it again, this time in Vienna, giving the WirtschaftsBlatt newsroom its chic and elegant look, very colorful and full of graphic details, with every wall becoming a canvas, plus small meeting areas that resemble beach umbrellas in a tropical island. Overall , the designers, have created an ambience that is inviting, cozy and makes us forget we are, indeed in an office. Not necessarily what you would expect when stepping into the working habitat of a group of financial journalists.An office with the visuals to seduce you upon entering.

I have already conducted three workshops with the digital team here, and, if you ask me I will tell you that the spirit, motivation and excitement of these workshops had a lot to do with the environment in which they were conducted.

And, by the way, this is not just a beautiful for the eye newsroom: here the integration of print and digital journalists is also part of what the new newsroom has accommodated.

For the architects’ view of how they approached the WB project, go here:

Additional related blog posts:

24 Sata and color


TheMarioBlog post # 919
Blog Post10.23.2017—1am
Coloring opinions
Blog Post10.20.2017—1am
Digital Media Conference: First Day highlights
Blog Post10.19.2017—6am
Speaking today at the North America Digital Media Conference
Blog Post10.18.2017—1am
Long narratives still have a coveted place
Blog Post10.17.2017—1am
Some good print-related news
Blog Post10.16.2017—1am
Digital Transformation: no newsroom is too small to attempt it
Blog Post10.13.2017—12am
WAN IFRA: the best of digital awards
Blog Post10.12.2017—12am
Taking your brand to where the young audience is: Instagram
Blog Post10.11.2017—1am
Multitaskers consume more media
Blog Post10.10.2017—12am
Germany’s Sūdkurier: workshops for digital transformation
Blog Post10.09.2017—1am
In Spain’s El Mundo: native ads
Blog Post09.29.2017—1am
For newspaper publishers, not much to sing about?
Blog Post09.28.2017—1am
Interesting reference about new digital story formats
Blog Post09.27.2017—1am
It’s a new mobile-focused redesign for
Blog Post09.26.2017—1am
Three things that caught our eye
Blog Post09.25.2017—1am
Paywalls & newspapers: from leaky to hard ones, and in between
Blog Post09.22.2017—4am
Mexican earthquake: front pages tell the story
Blog Post09.21.2017—1am
Saying adios to The Village Voice in print
Blog Post09.20.2017—1am
Vogue in print: “point of view, attitude”
Blog Post09.19.2017—1am
The Boston Scene
Blog Post09.18.2017—1am
Thoughts on print: still here, still full of surprises, worthy of attention
Blog Post09.15.2017—1am
New report: For publishers, Facebook is no revenue panacea
Blog Post09.14.2017—1am
Smartphones and web traffic: where the action is
Blog Post09.13.2017—1am
Paris Match: a good visit and big plans
Blog Post09.12.2017—1am
Irma: the morning after
Blog Post09.11.2017—3am
Irma: the bad girl on every front page
Blog Post09.08.2017—1am
Type Magazine: the new Roger Black project
Blog Post09.06.2017—1am
Linear storytelling for mobile: a good example
Blog Post09.05.2017—1am
For Le Journal de Montreal: article page acts like home page, sort of
Blog Post09.01.2017—1am
Facebook the new front page?
Blog Post08.31.2017—1am
When it comes to news, “designer labels” can make the difference
Blog Post08.30.2017—1am
Those fabulous print glossy ads
Blog Post08.29.2017—1am
From here and there: what the email basket brings
Blog Post08.28.2017—1am
Why I would show this Times Mag cover to my class
Blog Post08.24.2017—1am
A caricature for the ages
Blog Post08.23.2017—1am
It was the day Americans looked up!
Blog Post08.22.2017—1am
It was all about the solar eclipse of the century
Blog Post08.21.2017—1am
A day without local news? In Minnesota, readers experience it
Blog Post08.18.2017—1am
The good news about print (in the USA)
Blog Post08.17.2017—1am
What’s your lead story right this minute?
Contact us with speaking requests, questions or to discuss a project.