Yes, it is the verb that prompts action for many of our projects. Someone thinks change, and, immmediately, the first reaction is “Let’s redesign”. Has the word seen better days?
For the past two years, I have been telling my clients globally that I would not use the word “redesign” to describe our projects.
“Let’s use rethink,” I tell them as they look at me with a puzzled look.
Rethink is the correct term when you are doing more than just changing a font, or a color palette. Rethink is all about a shift in the culture inside the newsroom, about the way you present news and information, how you consider the user experience, and how you transition from a print centric to a digital/mobile strategy.
Today, another reason to abandon the word redesign. Interviewed in CNN about the ever changing relationship between the White House and the media (or lack of it) in the White House, Anthony Scaramucci, who was a senior adviser on Donald Trump’s transition team, told Chris Cuomo that “a redesign of the communication strategy” at the WH is in the making. Really, a redesign?
Here is how CNN’s Brian Stelter, the senior media correspondent for CNN and the host of Reliable Sources, reacted:
SIPConnect 2017, to be held in Miami June 21-23, is a program of the Inter American Press Association, IAPA, or SIP (Sociedad Interamericana de Prensa). The venue will be the Hilton Miami Downtown Hotel.
Join us at the SIPConnect Hemispheric Conference 2017. Organized by the IAPA, SIPConnect is a gathering of media and digital businesses to encourage more audiences and higher revenues. It’s a laboratory for new ideas and successful experiences for the digital transformation. As in the 2016 successful meeting that was attended by media from the US, Latin America and the Caribbean, experts in digital businesses and representatives of innovative companies will participate in this event.
For more information: http://www.sipiapa.org/notas/1211078-llamado-sipconnect-2017