The Mario Blog
11.14.2017—1am
The NY Times’ Jobs Classified: Really?

One must really be desperate to find a job to struggle with the sea of type in these Times Job pages.

I admit that I have been living in New York City already five years, and getting the print edition of the Sunday Times during that time. It was this past Sunday that, for the first time, I noticed the Jobs Classified pages, all three of them.

It is a sea of gray.  Take a look!

 

I thought that classified pages had, for the most, disappeared from US newspapers. And if they are going to look like this, they should.  I imagine that very few people turn to these pages to look for a job in the digital age. If they do, however, it will be a major challenge to get through the small (agate) type, with a monotone of only one weight for the font chosen. There is no bold, no all caps, no italics, no color, or anything that will help break these units and allow for the eye (and the finger) to move from one ad to the next.

It’s no wonder I never noticed these pages for five years. Of course, I am not presently looking for a job.  If I did, however, I would probably not have the inclination to struggle with the typographic obstacles here.

Although, I do remember reading somewhere, decades ago, that the reason classified pages used agate (small 6 point type) is because the people looking for a house, a job or a used car, wanted the information so badly that they would struggle with the small type.

In 2017, I wonder how many will struggle. Some obviously do or the New York Times would not have these pages in its Sunday edition.

Mario’s Speaking Engagements

 

Nov. 16-19WAN IFRA Latin America, Buenos Aires, Argentina

April 18-19, 2018-Newscamp ,Augsburg,  Germany.

 

May 26, 2018Associacion Riograndense de Imprensa, Univesidad de Santa Cruz (Unisc), Brazil

 

June 3-6, 2018The Seminar, San Antonio, Texas.

 

 

 

Our digital transformation workshops

If you would like to find out more about our workshops for digital transformation, email me: mario@garciamedia.com

I will be happy to answer your questions and provide more information. Our workshops are offered in both English and Spanish.

 

 

TheMarioBlog post #2735

Blog Post11.21.2017—1am
So 2017 was really NOT the year of video……
Blog Post11.20.2017—1am
The New York Times: the Spanish weekly
Blog Post11.17.2017—5am
Paywalls, storytelling highlight Latin American conference
Blog Post11.15.2017—5am
In Argentina: the hot topic is “paywalls”
Blog Post11.14.2017—1am
The NY Times’ Jobs Classified: Really?
Blog Post11.13.2017—1am
At The New York Times: a kids section on Sunday
Blog Post11.10.2017—12am
“I read it on Facebook.”
Blog Post11.09.2017—12am
The flow of a breaking new story in the mobile era
Blog Post11.08.2017—12am
When content hits the spot
Blog Post11.07.2017—12am
When hierarchy makes a statement
Blog Post11.06.2017—12am
When the advertising wraps around
Blog Post11.03.2017—1am
New Hebrew fonts from Typotheque
Blog Post11.02.2017—1am
Favorite branding logos? No surprises
Blog Post11.01.2017—7am
A New York terrorist attack on the front pages
Blog Post—1am
White (space) is the new trend for print
Blog Post10.31.2017—1am
Turkey: the jailing of an art director
Blog Post10.30.2017—1am
Need a job?
Blog Post10.27.2017—2am
The Economist & Snapchat Discover: Respecting young audiences
Blog Post10.26.2017—2am
The Wall: Get ready for the prototypes
Blog Post10.25.2017—5am
The New York Times’ website redesign: less is best and, please, sign in
Blog Post10.24.2017—5am
At The Washington Post, The Lily hits its own chords
Blog Post—5am
The Lily: new Washington Post product hits its own chords
Blog Post10.23.2017—1am
Coloring opinions
Blog Post10.20.2017—1am
Digital Media Conference: First Day highlights
Blog Post10.19.2017—6am
Speaking today at the North America Digital Media Conference
Blog Post10.18.2017—1am
Long narratives still have a coveted place
Blog Post10.17.2017—1am
Some good print-related news
Blog Post10.16.2017—1am
Digital Transformation: no newsroom is too small to attempt it
Blog Post10.13.2017—12am
WAN IFRA: the best of digital awards
Blog Post10.12.2017—12am
Taking your brand to where the young audience is: Instagram
Blog Post10.11.2017—1am
Multitaskers consume more media
Blog Post10.10.2017—12am
Germany’s Sūdkurier: workshops for digital transformation
Blog Post10.09.2017—1am
In Spain’s El Mundo: native ads
Blog Post09.29.2017—1am
For newspaper publishers, not much to sing about?
Blog Post09.28.2017—1am
Interesting reference about new digital story formats
Blog Post09.27.2017—1am
It’s a new mobile-focused redesign for salon.com
Blog Post09.26.2017—1am
Three things that caught our eye
Blog Post09.25.2017—1am
Paywalls & newspapers: from leaky to hard ones, and in between
Blog Post09.22.2017—4am
Mexican earthquake: front pages tell the story
Blog Post09.21.2017—1am
Saying adios to The Village Voice in print
Contact us with speaking requests, questions or to discuss a project.