It’s been said that printed products will always be around, because people find interest in newspapers, books and magazines beyond the pleasure of reading their content. The printed product as accessory, for example. Two of New York City’s luxury brand stores display windows that seem to support that notion.
I took a stroll up and down Madison Avenue in Manhattan this past weekend, and, to my surprise, there were actual printed newspapers displayed on the windows of two luxury brand stores, the Ermengildo Zegna boutique as well as Tod’s, a retailer of fine Italian fashion items.
Take a look at the Zegna store ad, with a newspaper, perhaps the Zegna Times, carefully protruding from an executive’s briefcase.
And at the Tod’s window, newspapers with the headline New Italian Dream are a main point of attraction.
Perhaps I should not be surprised about the use of the iconic image of a printed newspaper in a display window. I have a neighbor in my co op in New York City—a professor of art history—who tells me that she keeps her print subscriptions to Vanity Fair and The New Yorker (which she reads strictly online), because both publications make great coffee table material. Yes, like a vase with flowers or a scented candle.
Perhaps that’s what the luxury of paper is all about.
…and speaking of the “luxury of paper”…..
Nice to be quoted in this Editor & Publisher article about the value —and charm—of print Sunday editions of newspapers.
SIPConnect 2017, to be held in Miami June 21-23, is a program of the Inter American Press Association, IAPA, or SIP (Sociedad Interamericana de Prensa). The venue will be the Hilton Miami Downtown Hotel.
Join us at the SIPConnect Hemispheric Conference 2017. Organized by the IAPA, SIPConnect is a gathering of media and digital businesses to encourage more audiences and higher revenues. It’s a laboratory for new ideas and successful experiences for the digital transformation. As in the 2016 successful meeting that was attended by media from the US, Latin America and the Caribbean, experts in digital businesses and representatives of innovative companies will participate in this event.
For more information: http://www.sipiapa.org/notas/1211078-llamado-sipconnect-2017