The Mario Blog
The flow of a breaking new story in the mobile era

It used to be easier, for sure. Reporter filed story, copy editor(s) read it/corrected it, and it would appear in tomorrow’s newspaper. Today, the story sprints from start to finish.

Once upon a time, when I was a young reporter, life was much simpler, and there were definitely more sets of curious eyes evaluating and correcting our copy.  Then I remember rushing to get the paper in the morning, to see if my byline was in the right place, and, then, how much of my original writing had survived the sharp pencils of those copy editors with detective eyes for misspelled words, incomplete sentences, dangling prepositions and split infinitives.

That was then. Today, unfortunately, the art of copy editing has died in many places or is on the way out in many others.  Technology does not limit us at all.  We can report using our smartphones, which are also photo and video cameras.  We could be anywhere and stream our story live.  The wonders of technology that keep us informed at all times.

Yet, in many newsrooms, the flow of a story follows traditional patterns.


In many newsrooms, editors are planning tomorrow’s newspaper.

I deal with this in my newsroom workshops weekly.

Let’s take a look at how The Washington Post had the recent story of the church shooting in Texas: it all began with a Tweet, the first reference to the story, with very little information, but enough to get us interested.  Soon after that Tweet, there were the short online reports, followed by more social media, as the horrific story developed, all the way through updates and, of course, on the front page of the printed newspaper the following day.



The process


If you see the chart above, it is clear that someone in the newsroom has ownership of the story and is making sure that it follows a path of updates, as well as variety on how the information is presented at different times, from social media to more complete treatments, to photo/video presentations, to more traditional treatments with headlines and text.

For this to happen, the “traffic cop” that owns the story directs its path.  Readers coming back to check the story appreciate the frequent updates, another reason to stay with your brand as it becomes essential.




Mario’s Speaking Engagements


Nov. 16-19WAN IFRA Latin America, Buenos Aires, Argentina

April 18-19, 2018-Newscamp ,Augsburg,  Germany.


June 3-6, 2018The Seminar, San Antonio, Texas.




Our digital transformation workshops

If you would like to find out more about our workshops for digital transformation, email me:

I will be happy to answer your questions and provide more information. Our workshops are offered in both English and Spanish.



TheMarioBlog post #2733

Blog Post11.21.2017—1am
So 2017 was really NOT the year of video……
Blog Post11.20.2017—1am
The New York Times: the Spanish weekly
Blog Post11.17.2017—5am
Paywalls, storytelling highlight Latin American conference
Blog Post11.15.2017—5am
In Argentina: the hot topic is “paywalls”
Blog Post11.14.2017—1am
The NY Times’ Jobs Classified: Really?
Blog Post11.13.2017—1am
At The New York Times: a kids section on Sunday
Blog Post11.10.2017—12am
“I read it on Facebook.”
Blog Post11.09.2017—12am
The flow of a breaking new story in the mobile era
Blog Post11.08.2017—12am
When content hits the spot
Blog Post11.07.2017—12am
When hierarchy makes a statement
Blog Post11.06.2017—12am
When the advertising wraps around
Blog Post11.03.2017—1am
New Hebrew fonts from Typotheque
Blog Post11.02.2017—1am
Favorite branding logos? No surprises
Blog Post11.01.2017—7am
A New York terrorist attack on the front pages
Blog Post—1am
White (space) is the new trend for print
Blog Post10.31.2017—1am
Turkey: the jailing of an art director
Blog Post10.30.2017—1am
Need a job?
Blog Post10.27.2017—2am
The Economist & Snapchat Discover: Respecting young audiences
Blog Post10.26.2017—2am
The Wall: Get ready for the prototypes
Blog Post10.25.2017—5am
The New York Times’ website redesign: less is best and, please, sign in
Blog Post10.24.2017—5am
At The Washington Post, The Lily hits its own chords
Blog Post—5am
The Lily: new Washington Post product hits its own chords
Blog Post10.23.2017—1am
Coloring opinions
Blog Post10.20.2017—1am
Digital Media Conference: First Day highlights
Blog Post10.19.2017—6am
Speaking today at the North America Digital Media Conference
Blog Post10.18.2017—1am
Long narratives still have a coveted place
Blog Post10.17.2017—1am
Some good print-related news
Blog Post10.16.2017—1am
Digital Transformation: no newsroom is too small to attempt it
Blog Post10.13.2017—12am
WAN IFRA: the best of digital awards
Blog Post10.12.2017—12am
Taking your brand to where the young audience is: Instagram
Blog Post10.11.2017—1am
Multitaskers consume more media
Blog Post10.10.2017—12am
Germany’s Sūdkurier: workshops for digital transformation
Blog Post10.09.2017—1am
In Spain’s El Mundo: native ads
Blog Post09.29.2017—1am
For newspaper publishers, not much to sing about?
Blog Post09.28.2017—1am
Interesting reference about new digital story formats
Blog Post09.27.2017—1am
It’s a new mobile-focused redesign for
Blog Post09.26.2017—1am
Three things that caught our eye
Blog Post09.25.2017—1am
Paywalls & newspapers: from leaky to hard ones, and in between
Blog Post09.22.2017—4am
Mexican earthquake: front pages tell the story
Blog Post09.21.2017—1am
Saying adios to The Village Voice in print
Contact us with speaking requests, questions or to discuss a project.