The Mario Blog
04.05.2017—2am
The first Spanish-language newspaper for children is here

It is called ¡la leche! (The milk!) and it appears four times a year. Its aim: not to treat children as ignorant and to keep them informed while teaching them.

Is it possible to write for children about the magic of the magic of toasts even if they don’t drink alcohol yet? Is it possible to write for them about fascinating navigation codes, or about Anna Frank, or the Civil War in Spain?

Yes, say the creators of ¡la leche! .

And they have now done if for a year, with much success.

“This newspaper for children is up there with its name, ¡la leche! , and it is now publishing its fourth issue in a year. It is one of the imaginative, ambitious and surprising new projects for children in Spanish in recent times,” writes Gustavo Puerto Leisse, the editor of  ¡la leche! .

He adds:

” Do children have the right to be informed? Yes. And not to be treated like imbeciles?”

¡la leche!  does not consider any topic off limits: the peace agreement in Colombia, the Trump White House, Brexit and the European Union. Here we see a double page of ¡la leche! devoted to marine life.

In the era of Snapchat, which is where many of the young go to for information, exchange of selfies and entertainment, it is refreshing to see that a printed journal is enjoying a good measure of success.

Viva ¡la leche!

Read more (in Spanish)

El primer periódico en español para niños es… ¡la leche! (indispensable para tus hijos)
http://www.elconfidencial.com/cultura/2017-03-28/la-leche-periodico-revista-ninos-indispensable_1356546/

Speaking Engagements Coming Up

VOZ Media Conference

April 6
Vienna, Austria

I will be the keynote speaker for this event, my presentation titled The important role of print in the digital age. This presentation presents a state of the media today, with emphasis on how we tell stories visually on mobile devices, the role of print and the importance of email newsletters and sponsored content to find new ways of promoting content and monetizing your operation.

For more informationhttp://www.voez.at/b2039m10

TheMarioBlog post #2603

Blog Post11.21.2017—1am
So 2017 was really NOT the year of video……
Blog Post11.20.2017—1am
The New York Times: the Spanish weekly
Blog Post11.17.2017—5am
Paywalls, storytelling highlight Latin American conference
Blog Post11.15.2017—5am
In Argentina: the hot topic is “paywalls”
Blog Post11.14.2017—1am
The NY Times’ Jobs Classified: Really?
Blog Post11.13.2017—1am
At The New York Times: a kids section on Sunday
Blog Post11.10.2017—12am
“I read it on Facebook.”
Blog Post11.09.2017—12am
The flow of a breaking new story in the mobile era
Blog Post11.08.2017—12am
When content hits the spot
Blog Post11.07.2017—12am
When hierarchy makes a statement
Blog Post11.06.2017—12am
When the advertising wraps around
Blog Post11.03.2017—1am
New Hebrew fonts from Typotheque
Blog Post11.02.2017—1am
Favorite branding logos? No surprises
Blog Post11.01.2017—7am
A New York terrorist attack on the front pages
Blog Post—1am
White (space) is the new trend for print
Blog Post10.31.2017—1am
Turkey: the jailing of an art director
Blog Post10.30.2017—1am
Need a job?
Blog Post10.27.2017—2am
The Economist & Snapchat Discover: Respecting young audiences
Blog Post10.26.2017—2am
The Wall: Get ready for the prototypes
Blog Post10.25.2017—5am
The New York Times’ website redesign: less is best and, please, sign in
Blog Post10.24.2017—5am
At The Washington Post, The Lily hits its own chords
Blog Post—5am
The Lily: new Washington Post product hits its own chords
Blog Post10.23.2017—1am
Coloring opinions
Blog Post10.20.2017—1am
Digital Media Conference: First Day highlights
Blog Post10.19.2017—6am
Speaking today at the North America Digital Media Conference
Blog Post10.18.2017—1am
Long narratives still have a coveted place
Blog Post10.17.2017—1am
Some good print-related news
Blog Post10.16.2017—1am
Digital Transformation: no newsroom is too small to attempt it
Blog Post10.13.2017—12am
WAN IFRA: the best of digital awards
Blog Post10.12.2017—12am
Taking your brand to where the young audience is: Instagram
Blog Post10.11.2017—1am
Multitaskers consume more media
Blog Post10.10.2017—12am
Germany’s Sūdkurier: workshops for digital transformation
Blog Post10.09.2017—1am
In Spain’s El Mundo: native ads
Blog Post09.29.2017—1am
For newspaper publishers, not much to sing about?
Blog Post09.28.2017—1am
Interesting reference about new digital story formats
Blog Post09.27.2017—1am
It’s a new mobile-focused redesign for salon.com
Blog Post09.26.2017—1am
Three things that caught our eye
Blog Post09.25.2017—1am
Paywalls & newspapers: from leaky to hard ones, and in between
Blog Post09.22.2017—4am
Mexican earthquake: front pages tell the story
Blog Post09.21.2017—1am
Saying adios to The Village Voice in print
Contact us with speaking requests, questions or to discuss a project.