The Mario Blog
04.05.2017—2am
The first Spanish-language newspaper for children is here

It is called ¡la leche! (The milk!) and it appears four times a year. Its aim: not to treat children as ignorant and to keep them informed while teaching them.

Is it possible to write for children about the magic of the magic of toasts even if they don’t drink alcohol yet? Is it possible to write for them about fascinating navigation codes, or about Anna Frank, or the Civil War in Spain?

Yes, say the creators of ¡la leche! .

And they have now done if for a year, with much success.

“This newspaper for children is up there with its name, ¡la leche! , and it is now publishing its fourth issue in a year. It is one of the imaginative, ambitious and surprising new projects for children in Spanish in recent times,” writes Gustavo Puerto Leisse, the editor of  ¡la leche! .

He adds:

” Do children have the right to be informed? Yes. And not to be treated like imbeciles?”

¡la leche!  does not consider any topic off limits: the peace agreement in Colombia, the Trump White House, Brexit and the European Union. Here we see a double page of ¡la leche! devoted to marine life.

In the era of Snapchat, which is where many of the young go to for information, exchange of selfies and entertainment, it is refreshing to see that a printed journal is enjoying a good measure of success.

Viva ¡la leche!

Read more (in Spanish)

El primer periódico en español para niños es… ¡la leche! (indispensable para tus hijos)
http://www.elconfidencial.com/cultura/2017-03-28/la-leche-periodico-revista-ninos-indispensable_1356546/

Speaking Engagements Coming Up

VOZ Media Conference

April 6
Vienna, Austria

I will be the keynote speaker for this event, my presentation titled The important role of print in the digital age. This presentation presents a state of the media today, with emphasis on how we tell stories visually on mobile devices, the role of print and the importance of email newsletters and sponsored content to find new ways of promoting content and monetizing your operation.

For more informationhttp://www.voez.at/b2039m10

TheMarioBlog post #2603

Blog Post10.23.2017—1am
Coloring opinions
Blog Post10.20.2017—1am
Digital Media Conference: First Day highlights
Blog Post10.19.2017—6am
Speaking today at the North America Digital Media Conference
Blog Post10.18.2017—1am
Long narratives still have a coveted place
Blog Post10.17.2017—1am
Some good print-related news
Blog Post10.16.2017—1am
Digital Transformation: no newsroom is too small to attempt it
Blog Post10.13.2017—12am
WAN IFRA: the best of digital awards
Blog Post10.12.2017—12am
Taking your brand to where the young audience is: Instagram
Blog Post10.11.2017—1am
Multitaskers consume more media
Blog Post10.10.2017—12am
Germany’s Sūdkurier: workshops for digital transformation
Blog Post10.09.2017—1am
In Spain’s El Mundo: native ads
Blog Post09.29.2017—1am
For newspaper publishers, not much to sing about?
Blog Post09.28.2017—1am
Interesting reference about new digital story formats
Blog Post09.27.2017—1am
It’s a new mobile-focused redesign for salon.com
Blog Post09.26.2017—1am
Three things that caught our eye
Blog Post09.25.2017—1am
Paywalls & newspapers: from leaky to hard ones, and in between
Blog Post09.22.2017—4am
Mexican earthquake: front pages tell the story
Blog Post09.21.2017—1am
Saying adios to The Village Voice in print
Blog Post09.20.2017—1am
Vogue in print: “point of view, attitude”
Blog Post09.19.2017—1am
The Boston Scene
Blog Post09.18.2017—1am
Thoughts on print: still here, still full of surprises, worthy of attention
Blog Post09.15.2017—1am
New report: For publishers, Facebook is no revenue panacea
Blog Post09.14.2017—1am
Smartphones and web traffic: where the action is
Blog Post09.13.2017—1am
Paris Match: a good visit and big plans
Blog Post09.12.2017—1am
Irma: the morning after
Blog Post09.11.2017—3am
Irma: the bad girl on every front page
Blog Post09.08.2017—1am
Type Magazine: the new Roger Black project
Blog Post09.06.2017—1am
Linear storytelling for mobile: a good example
Blog Post09.05.2017—1am
For Le Journal de Montreal: article page acts like home page, sort of
Blog Post09.01.2017—1am
Facebook the new front page?
Blog Post08.31.2017—1am
When it comes to news, “designer labels” can make the difference
Blog Post08.30.2017—1am
Those fabulous print glossy ads
Blog Post08.29.2017—1am
From here and there: what the email basket brings
Blog Post08.28.2017—1am
Why I would show this Times Mag cover to my class
Blog Post08.24.2017—1am
A caricature for the ages
Blog Post08.23.2017—1am
It was the day Americans looked up!
Blog Post08.22.2017—1am
It was all about the solar eclipse of the century
Blog Post08.21.2017—1am
A day without local news? In Minnesota, readers experience it
Blog Post08.18.2017—1am
The good news about print (in the USA)
Blog Post08.17.2017—1am
What’s your lead story right this minute?
Contact us with speaking requests, questions or to discuss a project.