It is called ¡la leche! (The milk!) and it appears four times a year. Its aim: not to treat children as ignorant and to keep them informed while teaching them.
Is it possible to write for children about the magic of the magic of toasts even if they don’t drink alcohol yet? Is it possible to write for them about fascinating navigation codes, or about Anna Frank, or the Civil War in Spain?
Yes, say the creators of ¡la leche! .
And they have now done if for a year, with much success.
“This newspaper for children is up there with its name, ¡la leche! , and it is now publishing its fourth issue in a year. It is one of the imaginative, ambitious and surprising new projects for children in Spanish in recent times,” writes Gustavo Puerto Leisse, the editor of ¡la leche! .
” Do children have the right to be informed? Yes. And not to be treated like imbeciles?”
¡la leche! does not consider any topic off limits: the peace agreement in Colombia, the Trump White House, Brexit and the European Union. Here we see a double page of ¡la leche! devoted to marine life.
In the era of Snapchat, which is where many of the young go to for information, exchange of selfies and entertainment, it is refreshing to see that a printed journal is enjoying a good measure of success.
Viva ¡la leche!
I will be the keynote speaker for this event, my presentation titled The important role of print in the digital age. This presentation presents a state of the media today, with emphasis on how we tell stories visually on mobile devices, the role of print and the importance of email newsletters and sponsored content to find new ways of promoting content and monetizing your operation.
For more information: http://www.voez.at/b2039m10