The Mario Blog
05.22.2017—1am
Spiegel Daily: the German magazine’s new product

It’s only online. It’s an evening publication. It is not free. It has a heavy social media component.

Here is a new product from the iconic weekly German magazine, Spiegel. The new product, Spiegel Daily, is available online and it costs a small amount as follows:

The weekly pass costs €2.49 and ends automatically after one week. Spiegel Online subscribers can access the daily for free, while print subscribers have to pay €0.50 per week for a digital upgrade to access it.

The logo is red, and the design is clean, well organized and inviting.  The site is easy to navigate as it includes six basic categories: News, Opinion, Stories, Social, Panorama and My Evening.

It is interesting that the Daily is published at 5 each afternoon, the equivalent of an “evening” newspaper. “

One of the sections is devoted to social media exclusively.

Another section is about “My Evening”–with tips for what to do, what to watch on TV.

Take a look here:

https://daily.spiegel.de/

For more information:

https://blog.wan-ifra.org/2017/05/16/der-spiegel-launches-paid-for-digital-daily

 

Speaking Engagements Coming Up

SIPConnect 2017, to be held in Miami June 21-23, is a program of the Inter American Press Association, IAPA, or SIP (Sociedad Interamericana de Prensa).  The venue will be the Hilton Miami Downtown Hotel.

Details:

Join us at the SIPConnect Hemispheric Conference 2017. Organized by the IAPA, SIPConnect is a gathering of media and digital businesses to encourage more audiences and higher revenues. It’s a laboratory for new ideas and successful experiences for the digital transformation. As in the 2016 successful meeting that was attended by media from the US, Latin America and the Caribbean, experts in digital businesses and representatives of innovative companies will participate in this event.

For more informationhttp://www.sipiapa.org/notas/1211078-llamado-sipconnect-2017

 TheMarioBlog post #2633

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Contact us with speaking requests, questions or to discuss a project.