The Mario Blog
05.16.2014—6am
SonntagsBlick: it’s a fresh look on Sundays in Switzerland

Switzerland's Sonntags Blick has a new editor, a new look, a new way of presenting information for readers on that most important day for the lean back read.

This is the weekend edition of TheMarioBlog and will be updated as needed. The new blog post is Monday, March 19.

Front page of the new SonntagsBlick

Christine Meier was best known as a Swiss TV personality.  Perky, smart and a storyteller, she won over an audience in her television appearances. One day, she was asked to become editor in chief of SonntagsBlick, the newspaper that many Swiss like to wake up to.

It was Mother's Day in Switzerland recently, and what a better day to launch the new look of SonntagsBlick, the one that has the seal of Christine, and her incredible instincts for people features, interviews of consequence and an overall entertaining experience that can capture the attention of Sunday morning readers.

“The relaunch of SonntagsBlick has been a big success with our readers. I think we have managed to come up with a formula that is a wiinner, not just in how the newspaper looks but also how it reads, with very reader friendly content for Sundays, a day of rest,” says Christine.

I first met Christine in Belgrade, the Serbian capital, during a  retreat for all members of Ringier media group.  She was the first person to get up from her seat after I finished my keynote speech to the group.

I remember her telling me: “I am going to be the new editor of SonntagsBlick, and I would love to chat with you and tell you about the things I'd like to do.”

We met. We chatted.  We decided on a date for me to come to Zurich and work with her and her team.  It was three fun, productive workshops leading to the new SonntagsBlick now in the street.

Working together with our Garcia Media Europe senior art director, Constantin Eberle, we started creating models that would accommodate not just a new look, but also new content and reorganization of content flow.

The view from the top

Florian Fels is CEO Publishing for Ringier. This is how he assessed the launch of SonntagsBlick:

The relaunch of SonntagsBlick is a success from todays perspective as we received many positive comments from readers and advertising clients. Thank you very much – Mario and team – for all your efforts, important contribution and great support!!! Excellent job!!!

The typography

The type palette includes Mislab Pro, Mislab Pro Narrow, Mislab Pro Compact. These fonts come from Typofonderie.

The color palette

Design elements

A logo on wheels: three possible positions

The front page design

Before and after front page prototypes.

Before and after sports front prototypes

Inside double page spread for sports (prototype)

Various stylistic details for adding data to sports stories

Inside page sections

Two news sections appear in the first book: Politics, Economics. We opted to give them some power without making them look as if they do not belong inside.

The Magazine

Here is cover of the old version of Magazine, when it appeared printed in glossy paper, and stapled.

Here are some early prototypes for how we envisioned the new Magazine, newsier and more integrated into the rest of the newspaper

One of the most radical features of the new SonntagsBlick is the fact that the glossy and bound weekly magazine supplement was replaced for one that is more like a newspaper supplement (covering the same type of topics of people, health, living), but in the same format and paper quality as the rest of the newspaper.

“Our emphasis is more people and family related stories here,” said editor Christine Meier.  “We want to tell our readers what others do on a Sunday morning, where they go and take their children, and what's to do in the city for those who wish to go out. Plenty of tips and rich in people features.”

Flip through the entire first edition of SonntagsBlick after rethink/redesign

TheMarioBlog post #1490

Blog Post05.26.2017—1am
New book: Designing for Touch
Blog Post05.25.2017—1am
Medium redesigns homepage: curated content is the key
Blog Post05.24.2017—1am
It’s the new storytelling, the new editing, the new design
Blog Post05.23.2017—1am
Millennials and their obsession with their phones—publishers, take note!
Blog Post05.22.2017—1am
Spiegel Daily: the German magazine’s new product
Blog Post05.19.2017—1am
Another day, another Trump bombshell for the front pages
Blog Post05.18.2017—1am
From digital to print: another example
Blog Post05.16.2017—6am
Trump bombshell news lands on the front pages
Blog Post—1am
For The Guardian: one contributor at a time
Blog Post05.15.2017—1am
The New York Times banks on kids: never too early!
Blog Post05.12.2017—1am
Good guide to e-newsletters that catch the reader’s attention
Blog Post05.10.2017—2pm
The firing of the FBI Director on Page One
Blog Post—1am
Sarasota Herald Tribune gets new look
Blog Post05.08.2017—8am
The Macron victory in France through the front pages
Blog Post—1am
Tony Awards: And the winner so far…..
Blog Post05.05.2017—1am
And now Dubai has its own font!
Blog Post05.04.2017—7am
The NYTimes’ Sketchbook: great visual solutions
Blog Post05.03.2017—1am
The luxury of paper
Blog Post05.02.2017—1am
Trump: 100 days and the front pages
Blog Post04.28.2017—2am
And now the annual report via Virtual Reality
Blog Post04.27.2017—2am
Digital down market? Yep, it’s the HuffPost’
Blog Post04.26.2017—2am
When digital products transition to print
Blog Post04.24.2017—9pm
Agustin Edwards: Death of a media patriarch
Blog Post04.22.2017—8am
The best designed newspapers in the world
Blog Post04.21.2017—1am
It’s Allium, Cyrus Highsmith’s new font creation
Blog Post04.20.2017—1am
For mobile ads, too, scrolling is the way to go
Blog Post04.19.2017—1am
NYT: Linear, visual storytelling at its best
Blog Post04.18.2017—1am
Gulf News: the evolution of sponsored content in Dubai
Blog Post04.12.2017—1am
Austria: The marketing of a newspaper
Blog Post04.11.2017—1am
NYT: What a difference a continent makes
Blog Post04.10.2017—1am
High school journalists’ investigative work produces results
Blog Post04.07.2017—1am
Some interesting weekend reads: innovation, new products, new numbers
Blog Post04.06.2017—1am
Print can be big, too
Blog Post04.05.2017—2am
The first Spanish-language newspaper for children is here
Blog Post04.04.2017—1am
Design thinking for journalists, why not?
Blog Post04.03.2017—2am
It’s a new look for the Las Vegas Review Journal
Blog Post03.31.2017—2am
Highlights of my webinar
Blog Post03.30.2017—7am
It’s the era of templates
Blog Post03.29.2017—1am
The role of print in my students’ lives
Blog Post03.28.2017—1am
Journalists and cocktail parties: not a happy mojito these days
Contact us with speaking requests, questions or to discuss a project.