The Mario Blog
02.06.2017—2am
Some of my favorite e-mail newsletters

E mail newsletters have never been more popular than in 2017.  These are some that are comprehensive, well crafted and give me a sense of what's happening in my world.

All it takes is for a newsletter to become part of your daily ritual.  When that happens, loyalty develops to the brand where that newsletter is coming from.

It is difficult to be specific as to why some newsletters are quicker to get into our daily ritual than others.  I have been exposed to many email newsletters in the past two years.  Some have captured my attention, others have not, including some that are well edited and designed. 

The ones that got me hooked have three things in common:

1. They are simple but robust in their offerings.

2. They come from news brands that are respected, credible and well established.

3. They give me a sense that my day will be better because I will have started with knowledge of the stories in which direction they point me.

CNN Reliable Sources

This is a new one, edited by CNN's media guru Brian Stelter, and I am surprised at the depth, variety and all-inclusive fare that it offers, twice a day, no less.

An example of a recent entry:

Friday night surprise 
“You could not imagine a more dramatic way to end a week,” Anderson Cooper said at the start of “AC360.” The banner on the bottom of the screen was “FEDERAL JUDGE TEMPORARILY HALTS TRAVEL BAN NATIONWIDE.” Friday evening's ruling in Washington state caused the cablers to rip up their prime time rundowns… And it ensures that President Trump's immigration restrictions will dominate the news cycle for a second weekend. “This is a historic moment in our country,” the state's governor Jay Inslee just told Don Lemon..

New York Times Running

This is one of those specialized newsletters (Theater is another favorite one from the Times, as well as the new Louder –all about music), that offers me tips and inspiration for  my running, a passion I have cultivated for decades

The Times also publishes an occasional Top Stories briefing to alert subscribers to a story that is simply too big to miss.

Los Angeles Times: California Essentials

This one is breezy, specific and offers surprising stories about life out on the west coast. Of course, Hollywood is always going to play a key role, and that is one of the reasons I subscribe.

Here is the one item at the bottom of a recent newsletter that caught my attention:

Lullaby of Broadway: How one of downtown L.A.’s most important buildings, neglected for decades, is ready for a big comeback. Curbed Los Angeles

CNN: Five Things To Know Today

Nothing beats the directness of this CNN offering: the number five tells me that this is going to be a highly curated group of stories that may provide good background for those conversations at the water fountain or at Starbucks and that first meeting of the morning.

Quartz

This one is my perennial favorite: the way the headlines are written, the selection of stories, the surprises which abound.

I find myself talking about one of the Quartz  newsletter  stories almost daily, and it is NOT the hot news story of the day.

For example:

Surprising Discoveries

https://qz.com/895691/ups-drivers-dont-turn-left-and-it-saves-them-10-million-gallons-of-gas-a-year/

UPS drivers don’t turn left—and it saves them 10 million gallons of gas a year

The New Yorker

Want a newsletter with a design that is a visual extension of the print product we are all accustomed to —love the typography, the elegance and the images.  Here I come to find stories that one can only find in The New Yorker, and, while the sampling is ample, I admit I usually will be interested in one or two stories which I single out to read in my lean back time.

There is also a Fiction newsletter, a good way to find out what the best current literature is out there, as well as profiles of authors.

Axios A.M.

Axios A.M. is new but it has quickly captured my attention. Key here: the way the segments are written. While many other newsletters write entire paragraphs, sort of mini narratives that condense stories, Axios A.M. editors (in this case the byline is Mike Allen) go for snippets. In the morning, with the competition for my attention coming in all directions, it is hard to ignore Axios' quick way of presenting the top stories of the day. Take a look:

Trump's first three tweets this a.m., after joining the First Lady at Mar-a-Lago:

-“When a country is no longer able to say who can, and who cannot , come in & out, especially for reasons of safety &.security – big trouble!
-“More Interesting that certain Middle-Eastern countries agree with the ban. They know if certain people are allowed in it's death & destruction!”
-“The opinion of this so-called judge, which essentially takes law-enforcement away from our country, is ridiculous and will be overturned!”

Inflection Points

For those who wish to get clear, insightful analysis of geopolitics, masterfully presented by Fred Kempe, a former Wall Street Journal editor, with whom I had the honor of working. Fred is CEO of Atlantic Council, a Washington DC based foreign policy think tank and public policy group. Fred highlights the most important political news of the world with a globaland historical perspective that makes us wiser.

Here is a take from this weekend's edition:

“…..this week’s Inflection Points — coming in week two of the Trump administration — reflects less on the substance of the past week’s flurry of events and decisions, though some are of considerable significance. More urgent is for the President and his advisers to heed history’s lessons that the greatest dangers lie in what Senator John McCain referred to as the “self-inflicted wounds” of overly hasty actions and statements in an already unsettled world.”

TheMarioBlog post #2563

Blog Post11.21.2017—1am
So 2017 was really NOT the year of video……
Blog Post11.20.2017—1am
The New York Times: the Spanish weekly
Blog Post11.17.2017—5am
Paywalls, storytelling highlight Latin American conference
Blog Post11.15.2017—5am
In Argentina: the hot topic is “paywalls”
Blog Post11.14.2017—1am
The NY Times’ Jobs Classified: Really?
Blog Post11.13.2017—1am
At The New York Times: a kids section on Sunday
Blog Post11.10.2017—12am
“I read it on Facebook.”
Blog Post11.09.2017—12am
The flow of a breaking new story in the mobile era
Blog Post11.08.2017—12am
When content hits the spot
Blog Post11.07.2017—12am
When hierarchy makes a statement
Blog Post11.06.2017—12am
When the advertising wraps around
Blog Post11.03.2017—1am
New Hebrew fonts from Typotheque
Blog Post11.02.2017—1am
Favorite branding logos? No surprises
Blog Post11.01.2017—7am
A New York terrorist attack on the front pages
Blog Post—1am
White (space) is the new trend for print
Blog Post10.31.2017—1am
Turkey: the jailing of an art director
Blog Post10.30.2017—1am
Need a job?
Blog Post10.27.2017—2am
The Economist & Snapchat Discover: Respecting young audiences
Blog Post10.26.2017—2am
The Wall: Get ready for the prototypes
Blog Post10.25.2017—5am
The New York Times’ website redesign: less is best and, please, sign in
Blog Post10.24.2017—5am
At The Washington Post, The Lily hits its own chords
Blog Post—5am
The Lily: new Washington Post product hits its own chords
Blog Post10.23.2017—1am
Coloring opinions
Blog Post10.20.2017—1am
Digital Media Conference: First Day highlights
Blog Post10.19.2017—6am
Speaking today at the North America Digital Media Conference
Blog Post10.18.2017—1am
Long narratives still have a coveted place
Blog Post10.17.2017—1am
Some good print-related news
Blog Post10.16.2017—1am
Digital Transformation: no newsroom is too small to attempt it
Blog Post10.13.2017—12am
WAN IFRA: the best of digital awards
Blog Post10.12.2017—12am
Taking your brand to where the young audience is: Instagram
Blog Post10.11.2017—1am
Multitaskers consume more media
Blog Post10.10.2017—12am
Germany’s Sūdkurier: workshops for digital transformation
Blog Post10.09.2017—1am
In Spain’s El Mundo: native ads
Blog Post09.29.2017—1am
For newspaper publishers, not much to sing about?
Blog Post09.28.2017—1am
Interesting reference about new digital story formats
Blog Post09.27.2017—1am
It’s a new mobile-focused redesign for salon.com
Blog Post09.26.2017—1am
Three things that caught our eye
Blog Post09.25.2017—1am
Paywalls & newspapers: from leaky to hard ones, and in between
Blog Post09.22.2017—4am
Mexican earthquake: front pages tell the story
Blog Post09.21.2017—1am
Saying adios to The Village Voice in print
Contact us with speaking requests, questions or to discuss a project.