The Mario Blog
San Antonio Express-News: a winning series of pages to honor a championship team

When the San Antonio Spurs won their 5th NBA championship a few days ago, the team of the San Antonio Express-News was prepared to tackle the task of presenting the victory in all its details.

It was celebration time at the San Antonio Express-News when their team, The Spurs, won their fifth NBA Championship

The San Antonio Express-News may have guessed that its local Spurs were going to win the NBA Championship, defeating Miami to walk away with the big prize.

Art director Luis Adrian Alvarez sends me the entire victory package they published right after the game ended and the players grabbed their trophy.

As you can see, some of the headlines for this special coverage are in Spanish.  Alvarez explains why:

– “Uno más”
The idea of this headline came from Dean Lockwood, our Director for News Production at the Express-News. That night, when Spurs won their third game on the NBA Finals, he was on charge of the front page and, originally, he was thinking in use “One more” as the main headline on the page. 
As you know, San Antonio is an American city with a strong Mexican heritage, and a lot of people in our community are bilingual. 
When the front page designer, Emilio Rábago, sent me a PDF of an earlier version of the page with this headline, I thought he was joking. Luckily not. 
And as far as I know, we didn't receive any reader complaint about this headline.  
– “¡CINCO!”
I designed this page and encouraged our editors to run again another headline in Spanish. Close to the deadline, we tried different options in English and Spanish, but on the end, Dean Lockwood and our newspaper Editor, Mike Leary, came up together with this headline.


About the magazine and supplements

Our Assistant Sports Editor, Doug Pils, worked really hard to compile  all the stories and photos we used on these products in a timely fashion. Chuck Blount and Jim Martinez, the Sports designers, with the help of Imelda Robles and Bruno García, features designers, took care of the inside pages and I worked on the covers.

About the branding (The Rematch / Redemption):

After the Spurs won the West Conference Championship, we had a meeting with different departments, like circulation, marketing, the newsroom and even our Publisher, John McKeon, was there. Everyone agreed that our presentation should be really bold during the NBA Finals. Dean Lockwood defined we should use “The Rematch” during the Finals and between him and Chuck Blount came up with “Redemption” for the different championship editions we had. I designed all the architecture we used during the NBA Finals on the newspaper, as well as the book and the magazine.  

About the ASF page:

This page was masterfully crafted by Joaquin Herrera, a features designer from our team.

Recommended video: designing for multi platforms

Here is a video that I think will outline things that you already know about how each platform in the media quartet works (basically this does not include print), but which  confirms many of the thoughts we share in TheMarioBlog;

TheMarioBlog post # 1522

Blog Post02.21.2017—3am
In Dubai: Gulf News launches Sponsored Content
Blog Post02.20.2017—2am
Newsroom technology survey: important to participate
Blog Post02.17.2017—8am
Trumpian front pages
Blog Post02.16.2017—2am
Ties that bind: storytelling, design, coding
Blog Post02.15.2017—2am
Wanted: A Bring-Back-the-Copy Editors campaign
Blog Post02.14.2017—2am
Trump chaos incites newspaper marketing strategies
Blog Post02.13.2017—2am
In the era of fake news, fake photos?
Blog Post02.10.2017—6pm
The Economist does it again
Blog Post02.08.2017—1am
Voices in the news
Blog Post02.07.2017—2am
The quickly disappearing art of copy editing
Blog Post02.06.2017—2am
Some of my favorite e-mail newsletters
Blog Post02.03.2017—3am
Behold the Apple Watch : it’s still here, going strong
Blog Post02.02.2017—3am
News as a 24-hour event
Blog Post02.01.2017—3am
Visual storytelling innovation: key to progress in 2017
Blog Post01.31.2017—2am
Digital Design Challenge: Those article pages move up front
Blog Post01.30.2017—3am
Pages we like: Spain’s ABC
Blog Post01.27.2017—2am
It’s a new sports printed newspaper in Germany
Blog Post01.26.2017—3am
The new Axios: worthy of a look
Blog Post01.25.2017—3am
Mobile storytelling: fast, furious and simple
Blog Post01.24.2017—2am
New semester, new emphasis on visual storytelling
Blog Post01.23.2017—2am
The role of WED in creating a rich palette of visual storytelling for mobile
Blog Post01.20.2017—3am
Digital storytelling, Part Two: A linear fusion of narrative, imagery
Blog Post01.19.2017—5am
Digital storytelling, Part One: The fusion of writing/editing/design
Blog Post01.18.2017—2am
Designers of all ages: Let’s rethink, reinvent and recharge
Blog Post01.17.2017—2am
Those email newsletters (or briefings) gain importance
Blog Post01.11.2017—6pm
It’s always been about change
Blog Post01.03.2017—2am
Brutalism in web design: hoping it is not a forever trend
Blog Post12.19.2016—3am
Two predictions for journalism in the new year: Virtual Reality and Sponsored Content will thrive
Blog Post12.16.2016—3am
‘Tis the season for good media news
Blog Post12.15.2016—2am
Haptical, virtual reality and subscription service
Blog Post12.14.2016—2am
These media predictions resonate
Blog Post12.13.2016—2am
Austin Design Summit today
Blog Post12.12.2016—3am
In Denmark: great redesign of mobile, website for Politiken
Blog Post12.09.2016—3am
Sponsored content: Getting started (Part Five)
Blog Post12.08.2016—2am
Sponsored content: how much to charge (Part Four)
Blog Post12.07.2016—2am
Sponsored content and the local newspaper (Part Three)
Blog Post12.06.2016—3am
Sponsored content: who produces it? (Part Two)
Blog Post12.05.2016—3am
Sponsored content: the promising new frontier (Part One)
Blog Post11.27.2016—6am
The death of Fidel Castro: how newspapers covered it
Blog Post11.26.2016—11am
Adios to the man who made me a refugee
Contact us with speaking requests, questions or to discuss a project.