The Mario Blog
Rio Negro (Argentina): It’s a new look, philosophy for presenting the news

This week the regional daily Rio Negro has introduced a new look, new logo and a totally innovative way of presenting news and information across platforms.

The newly redesigned Rio Negro print edition: front page and two inside pages

Front pages: before and after redesign

Promotional campaign for the launch of Rio Negro May 2

The web edition of Rio Negro

Rio Negro is a 104-years-old daily newspaper in the Pampas region of Argentina—where the mountains embrace the city, life stops after lunch for a siesta, and readers are loyal to their newspaper that brings in the outside world.  To them, Rio Negro represents authoritative and credible regional journalism they depend on.

Garcia Media Lationamerica started working with the Rio Negro team in early 2015. One year later, the project is about to be launched, and all gears are go for a change that involves a new approach to how news is presented across platforms—and even a new logo.

The project has been directed by our Buenos Aires team, Rodrigo Fino and Paula Ripoll.

In Rodrigo’s words:

“When we began the project we knew that it would be a long road to achieve our goals and those of the team.  We brought our ideas but joined them with those of the local editors and designers who produce the newspaper daily.  Our task was that of working together to review everything the newspaper does, eliminating those things that no longer had any added value, while looking for those things that would contribute to making Rio Negro a more modern news organization.”

Chief among our concerns: how to attract a new generation of readers who don’t remember life without the Internet.

As Rodrigo explained: 

“It is not just about extending the brand across platforms, it is also about making sure that each of those platforms, regardless of where and how information is presented, the same credibility and authority that readers tie to the brand of Rio Negro remains there.”

The type palette

Sans Serif, Chivo, from
Serif , Abril from

The Rio Negro team

Gustavo Nori, Art Director, Daniel Juri, Editorial director, Guillermo Berto,General Editor

The supplements

A new logo

This is the new logo for Rio Negro

This is the existing logo for Rio Negro

In Spanish: case study of the Rio Negro redesign

Al Ritmo de los Tiempos

TheMarioBlog post # 2159

Blog Post12.13.2017—1am
Best wishes for the holiday season!
Blog Post12.12.2017—1am
Every year should be year of the audience
Blog Post12.11.2017—1am
The Post Most: curated content as easy as 1-2-3
Blog Post12.08.2017—1am
The power of a comic
Blog Post12.07.2017—1am
Those European ePapers Continue Growing
Blog Post12.06.2017—1am
Journalism students and print (not a romance)
Blog Post12.05.2017—1am
The nuances of using ragged right type
Blog Post12.04.2017—1am
Monocle’s habit-forming daily briefing
Blog Post12.01.2017—1am
2018: More digital everything, more of the Trump factor
Blog Post11.30.2017—1am
That time of the year to think what next
Blog Post11.29.2017—1am
Apple goes romantic
Blog Post11.28.2017—1am
E-mail newsletters can be a real seductive hook
Blog Post11.27.2017—8am
An e-newsletter with visual appeal
Blog Post11.21.2017—1am
So 2017 was really NOT the year of video……
Blog Post11.20.2017—1am
The New York Times: the Spanish weekly
Blog Post11.17.2017—5am
Paywalls, storytelling highlight Latin American conference
Blog Post11.15.2017—5am
In Argentina: the hot topic is “paywalls”
Blog Post11.14.2017—1am
The NY Times’ Jobs Classified: Really?
Blog Post11.13.2017—1am
At The New York Times: a kids section on Sunday
Blog Post11.10.2017—12am
“I read it on Facebook.”
Blog Post11.09.2017—12am
The flow of a breaking new story in the mobile era
Blog Post11.08.2017—12am
When content hits the spot
Blog Post11.07.2017—12am
When hierarchy makes a statement
Blog Post11.06.2017—12am
When the advertising wraps around
Blog Post11.03.2017—1am
New Hebrew fonts from Typotheque
Blog Post11.02.2017—1am
Favorite branding logos? No surprises
Blog Post11.01.2017—7am
A New York terrorist attack on the front pages
Blog Post—1am
White (space) is the new trend for print
Blog Post10.31.2017—1am
Turkey: the jailing of an art director
Blog Post10.30.2017—1am
Need a job?
Blog Post10.27.2017—2am
The Economist & Snapchat Discover: Respecting young audiences
Blog Post10.26.2017—2am
The Wall: Get ready for the prototypes
Blog Post10.25.2017—5am
The New York Times’ website redesign: less is best and, please, sign in
Blog Post10.24.2017—5am
At The Washington Post, The Lily hits its own chords
Blog Post—5am
The Lily: new Washington Post product hits its own chords
Blog Post10.23.2017—1am
Coloring opinions
Blog Post10.20.2017—1am
Digital Media Conference: First Day highlights
Blog Post10.19.2017—6am
Speaking today at the North America Digital Media Conference
Blog Post10.18.2017—1am
Long narratives still have a coveted place
Blog Post10.17.2017—1am
Some good print-related news
Contact us with speaking requests, questions or to discuss a project.