The Mario Blog
05.02.2013—8am
Tablet inspired reading experience for the computer

TAKEAWAY: With The Economist planning to publish a desktop app that mimics the tablet experience, it validates the idea that readers want to read news editions that come to an end.

TAKEAWAY: With The Economist planning to publish a desktop app that mimics the tablet experience, it validates the idea that readers want to read news editions that come to an end.

blog post image

In our blog post Wednesday we discussed the Financial Times and how it is catering to the needs of its digital users who want both the dynamics of constantly updated editions, but, at the same time, crave for the so called “static” (I don’t like the term personally, as it has negative implications), or curated edition that has a beginning and an end.

Yea, digital users want that last page of the book, the last sip at the bottom of the expresso cup, the sign at the end of the movie that reads The End.

And now, The Economist seems to be validating the idea of editions that have a sense of finality.

Take a look at this headline: The Economist plans desktop app that mimics tablet experience

What the headline means by tablet experience is exactly that: a lean back experience to be read in its entirety whenever the user wishes to do so, whether he is connected to the Internet or not.

While most media companies are using the HTML5 standard to make websites designed for desk- and laptop devices equally accessible on mobile devices, The Economist is going in the other direction—creating a tablet-like experience for the traditional Web—with a Google Chrome app that it plans to debut in mid-May.

The free app will allow users to view the issue at a later time without an Internet connection. Each weekly issue of The Economist will be available within the app, for subscribers, at 9 p.m. London time on Thursdays. Nonsubscribers will be able to register to read free Editor’s Picks.

The Chrome app is written in HTML5 but looks the same as the tablet app.

More importantly, it will bring the already proven benefits of tablet reading, the so called lean back experience, to the computer.

Cross germination of platforms is the shape of things to come, and not just via responsive design.

For more:

http://www.btobonline.com/article/20130417/MEDIABUSINESS1205/304179993/the-economist-plans-desktop-app-that-mimics-tablet-experience

TheMarioBlog post #1251
Blog Post09.22.2017—4am
Mexican earthquake: front pages tell the story
Blog Post09.21.2017—1am
Saying adios to The Village Voice in print
Blog Post09.20.2017—1am
Vogue in print: “point of view, attitude”
Blog Post09.19.2017—1am
The Boston Scene
Blog Post09.18.2017—1am
Thoughts on print: still here, still full of surprises, worthy of attention
Blog Post09.15.2017—1am
New report: For publishers, Facebook is no revenue panacea
Blog Post09.14.2017—1am
Smartphones and web traffic: where the action is
Blog Post09.13.2017—1am
Paris Match: a good visit and big plans
Blog Post09.12.2017—1am
Irma: the morning after
Blog Post09.11.2017—3am
Irma: the bad girl on every front page
Blog Post09.08.2017—1am
Type Magazine: the new Roger Black project
Blog Post09.06.2017—1am
Linear storytelling for mobile: a good example
Blog Post09.05.2017—1am
For Le Journal de Montreal: article page acts like home page, sort of
Blog Post09.01.2017—1am
Facebook the new front page?
Blog Post08.31.2017—1am
When it comes to news, “designer labels” can make the difference
Blog Post08.30.2017—1am
Those fabulous print glossy ads
Blog Post08.29.2017—1am
From here and there: what the email basket brings
Blog Post08.28.2017—1am
Why I would show this Times Mag cover to my class
Blog Post08.24.2017—1am
A caricature for the ages
Blog Post08.23.2017—1am
It was the day Americans looked up!
Blog Post08.22.2017—1am
It was all about the solar eclipse of the century
Blog Post08.21.2017—1am
A day without local news? In Minnesota, readers experience it
Blog Post08.18.2017—1am
The good news about print (in the USA)
Blog Post08.17.2017—1am
What’s your lead story right this minute?
Blog Post08.16.2017—1am
Panama’s La Prensa: workshop digital media, day 2
Blog Post08.15.2017—1am
Panama’s La Prensa: digital workshop
Blog Post08.14.2017—1am
Millennials still like their Facebook
Blog Post08.11.2017—1am
All about the Eclipse: the Times nailed it.
Blog Post08.10.2017—1am
It’s the Monocle printed newspaper again
Blog Post08.09.2017—1am
Who pays for news, and who believes the news? Report tells us
Blog Post08.08.2017—1am
Workshops: linear visual storytelling
Blog Post08.07.2017—1am
For newspaper print editions: the power of the headline
Blog Post08.04.2017—1am
Behold the iPad: it’s still part of the media quintet
Blog Post08.03.2017—1am
At the NYTimes: push for customized content moves forward
Blog Post08.02.2017—1am
The Mooch’s quick departure on the front pages
Blog Post08.01.2017—1am
At The New York Times: aggressively pushing digital subscriptions
Blog Post07.31.2017—1am
Thoughts while on vacation
Blog Post07.14.2017—1am
Local newspapers, new digital strategies that work
Blog Post07.13.2017—1am
The Donald Jr. Russian story: It’s somewhere on that front page
Blog Post07.12.2017—1am
Ecuador: where print still dominates
Contact us with speaking requests, questions or to discuss a project.