The Mario Blog
03.13.2017—12am
Print to dust: The Tampa Tribune

Sad to jog by Tampa’s beautiful Riverwalk and see the demolition of The Tampa Tribune building. End of an era and a rush of memories.

I already knew that The Tampa Tribune had ceased to exist. It happened May 3, 2016, when all-time rival, the Tampa Bay Times–formerly the St. Petersburg Times announced that it had acquired the Tribune, and was combining the Times and Tribune‘s operations, ending publication of the Tribune.  

Nobody is surprised anymore by such newspaper mergers and acquisitions, or for the closing of a newspaper title all together, sad as it is.

It is a different story, however, to be face to face with what was left of the once gloriously located Tampa Tribune building on the beautiful and welcoming Hillsborough River in Downtown Tampa.  That powerful wrecking ball was going at it heavily the morning that I happened to be in Tampa and doing a run around my neighborhood, in Harbour Island, off of Downtown Tampa. I confess that I had to stop, take a look, catch my breath and make a couple of photos that you see below.

 

 

 

The Tampa Tribune was, as its motto reminded us, “recording life daily” in Tampa since 1895. That’s a lot of life reporting all the way to 2016.  I came to Tampa to study journalism at the University of South Florida in 1967.

The Trib, as we journalism students affectionately referred to the newspaper, was part of our daily lessons, not the less because we in Tampa had the distinct privilege of living in a two-newspaper region. There was The Tampa Tribune and then, across the bay, The St. Petersburg Times.  A win win situation with two journalistically excellent newspapers, both Pulitzer Prize winners (The Tribune in 1966 for local investigative specialized reporting).  One could say that there were actually four newspapers in the region, as the Tribune had an afternoon newspaper, The Tampa Times, while the St. Petersburg Times had the St Petersburg Evening Independent.

Both newspapers also took big efforts to get into the other’s territory, with the Tribune publishing a St. Petersburg edition, and The St. Petersburg Times creating a robust Tampa edition.  Personally, I was involved at different times with redesigns of the St. Petersburg Times Tampa edition  as well as with the Evening Independent.

Lessons that last forever

As senior journalism students at USF, we had the best textbook daily comparing how the Tribune and the Times covered a specific local story, from a traffic accident to a political altercation. Those were great lessons. Professor Arthur Sanderson, who taught editing, would put the same story by both papers side by side on an overhead projector, and there was no clear winner all the time.  “The Trib did it in a more complete way,” Dr. Sanderson would say one day, but then “here we see why the St. Petersburg Times took more time with the story” would be the comment for another example.

We, the students, were the clear winners, of course, analyzing two ways of covering stories, and learning that there would be many more that would be possible while covering the same stories.

End of the two-newspaper cities

Today, few American cities can boast of having two newspapers, with two different views and ways of reporting the news.

Some, in fact, are lucky to have one newspaper still published for their communities, although I am happy to report that local weeklies do well and even thrive in many parts of the country.

Nothing like a visual, we often say.

For me, the sad visual of seeing the Tribune’s building demolished, to give way to a luxury residential tower, was a reminder that newspapers can’t rely on the glories of the past, and must take giant steps to adapt and to survive in the digital era.

I am confident that many are and many will.

I thank all those editors of The Tampa Tribune for the memories—and the lessons.

 

Speaking Engagements Coming Up

I will be speaking at these three events in the weeks ahead:


WAN-IFRA Middle East Conference 2017
March 14
Dubai
United Arab Emirates

My topic will be about the importance of Sponsored Content, with emphasis on the recent launch of the Gulf NewsREACH by Gulf News project.

Mario García will talk about Visual Storytelling in the Digital Age. He will discuss the state of the media today, with emphasis on how we tell stories visually on mobile devices, the role of print and the importance of email newsletters and sponsored content to find new ways of promoting content and monetizing your operation.

For more information: https://events.wan-ifra.org/events/wan-ifra-middle-east-conference-2017

Mobile Media Culture in the Americas: The Digital Divide

March 23
Miami, Florida
USA

I will be one of the speakers/panelists in this conference, a full day of interactive analysis of how information and communication technologies—specifically, mobile media—affect Latin American and Caribbean societies. How are mobile media bridging divides? Is that bridge strengthening democracy, social mobility, and economic equality and supporting growth and development? How has innovation changed the newsroom and news media landscape in Latin America and the Caribbean? What is being done to support enhanced journalistic coverage of our hemisphere?

For more informationhttps://mmca17.splashthat.com/

Webinar for Crowdynews: open to all

March 29, 9 a.m. EST

The brief: What trends should every publisher embrace in 2017? According to Dr. Mario Garcia, top-of-mind should include digital storytelling, email newsletters, and sponsored content.

Mario Garcia, world renown storyteller, editorial designer, and digital strategy consultant, will share practical steps news organizations can embrace to offset the disruptive forces rocking the news industry. During this 60-minute webinar, Mario will introduce a concept and then open the floor for a discussion on implementation and best practices sharing stories of those who are realizing success.”

In this webinar, Dr. Garcia will cover how to: 

1) Go where your readers are: mobile. How do you create a more visually compelling and interactive experience for your mobile users while facing the challenge of a smaller screen size?

2) Be the source of their news – starting with their inbox every morning. How do you create a personalised, informative, and indispensable newsletter for your audience? 

3) Serve your readers with high quality, non-obstructive ads or face ad blockers. How do you organize your newsroom to offer sponsored content while not compromising editorial integrity?

To register, go here:

https://attendee.gotowebinar.com/register/5146625194690261761

VOZ Media Conference

April 6
Vienna, Austria

I will be the keynote speaker for this event, my presentation titled The important role of print in the digital age. This presentation presents a state of the media today, with emphasis on how we tell stories visually on mobile devices, the role of print and the importance of email newsletters and sponsored content to find new ways of promoting content and monetizing your operation.

For more information: http://www.voez.at

 

TheMarioBlog post #2586

Blog Post09.22.2017—4am
Mexican earthquake: front pages tell the story
Blog Post09.21.2017—1am
Saying adios to The Village Voice in print
Blog Post09.20.2017—1am
Vogue in print: “point of view, attitude”
Blog Post09.19.2017—1am
The Boston Scene
Blog Post09.18.2017—1am
Thoughts on print: still here, still full of surprises, worthy of attention
Blog Post09.15.2017—1am
New report: For publishers, Facebook is no revenue panacea
Blog Post09.14.2017—1am
Smartphones and web traffic: where the action is
Blog Post09.13.2017—1am
Paris Match: a good visit and big plans
Blog Post09.12.2017—1am
Irma: the morning after
Blog Post09.11.2017—3am
Irma: the bad girl on every front page
Blog Post09.08.2017—1am
Type Magazine: the new Roger Black project
Blog Post09.06.2017—1am
Linear storytelling for mobile: a good example
Blog Post09.05.2017—1am
For Le Journal de Montreal: article page acts like home page, sort of
Blog Post09.01.2017—1am
Facebook the new front page?
Blog Post08.31.2017—1am
When it comes to news, “designer labels” can make the difference
Blog Post08.30.2017—1am
Those fabulous print glossy ads
Blog Post08.29.2017—1am
From here and there: what the email basket brings
Blog Post08.28.2017—1am
Why I would show this Times Mag cover to my class
Blog Post08.24.2017—1am
A caricature for the ages
Blog Post08.23.2017—1am
It was the day Americans looked up!
Blog Post08.22.2017—1am
It was all about the solar eclipse of the century
Blog Post08.21.2017—1am
A day without local news? In Minnesota, readers experience it
Blog Post08.18.2017—1am
The good news about print (in the USA)
Blog Post08.17.2017—1am
What’s your lead story right this minute?
Blog Post08.16.2017—1am
Panama’s La Prensa: workshop digital media, day 2
Blog Post08.15.2017—1am
Panama’s La Prensa: digital workshop
Blog Post08.14.2017—1am
Millennials still like their Facebook
Blog Post08.11.2017—1am
All about the Eclipse: the Times nailed it.
Blog Post08.10.2017—1am
It’s the Monocle printed newspaper again
Blog Post08.09.2017—1am
Who pays for news, and who believes the news? Report tells us
Blog Post08.08.2017—1am
Workshops: linear visual storytelling
Blog Post08.07.2017—1am
For newspaper print editions: the power of the headline
Blog Post08.04.2017—1am
Behold the iPad: it’s still part of the media quintet
Blog Post08.03.2017—1am
At the NYTimes: push for customized content moves forward
Blog Post08.02.2017—1am
The Mooch’s quick departure on the front pages
Blog Post08.01.2017—1am
At The New York Times: aggressively pushing digital subscriptions
Blog Post07.31.2017—1am
Thoughts while on vacation
Blog Post07.14.2017—1am
Local newspapers, new digital strategies that work
Blog Post07.13.2017—1am
The Donald Jr. Russian story: It’s somewhere on that front page
Blog Post07.12.2017—1am
Ecuador: where print still dominates
Contact us with speaking requests, questions or to discuss a project.