The Mario Blog
04.06.2017—1am
Print can be big, too

Doing the keynote address today for the annual meeting of the Austrian Newspaper Association (VŌZ) in a presentation titled The important role of print in the digital age. It’s always good to be able to highlight print these days.

This is clearly a celebration of print in Vienna today as the Austrian Newspaper Association gathers for its annual meeting. I am honored to have been invited to do the keynote.  My presentation is titled The important role of print in the digital age,

Indeed, there is a place for print, but I am quick to point out that it is not the protagonist anymore, and that nobody breaks news in a printed edition, in most newspapers in the globe, anyway.

I have found the ultimate example of print to start my talk today, however. It is from the Sunday, April 2 New York Times, and it is a perfect example of how print can be big, vibrant and do things that would be quite difficult to accomplish, in terms of the size of photos, in a digital presentation of the same material.

Take a look at these images from the Times, as it starts a series titled The Road to Nowhere, about the more than 130,000 people who have lined up along a desert highway in Niger after being chased from their villages by Boko Haram, the Islamic militant group.

The series opens with this:

They come to the road in search of food. They come looking for water. They come because it’s the only safe place they can find.

The printed version of the series includes 8 pages with spectacular photography and a narrative that runs thru it. Let’s take a look here. The opener spans across the front and back of the section.

 

This opens up to a full 4-page photograph of refugees lining up along the highway.

Other pages of the supplement combine photos and text.

 

And here a view of the complete series in print.

 

The digital presentation of The Road to Nowhere

For those reading The New York Times series online, there is the 360 view with a series of videos. The story is written in a linear style, with the narrative and the videos woven together to facilitate reading and navigation.

Take a look at the digital treatment of the story:

https://www.nytimes.com/video/world/africa/100000004739547/niger-road-diffa.html

 

Voz Media conference today in Vienna

April 6
Vienna, Austria

I will be the keynote speaker for this event, my presentation titled The important role of print in the digital age. This presentation presents a state of the media today, with emphasis on how we tell stories visually on mobile devices, the role of print and the importance of email newsletters and sponsored content to find new ways of promoting content and monetizing your operation.

For more informationhttp://www.voez.at/b2039m10

 

TheMarioBlog post #2604

Blog Post04.22.2017—8am
The best designed newspapers in the world
Blog Post04.21.2017—1am
It’s Allium, Cyrus Highsmith’s new font creation
Blog Post04.20.2017—1am
For mobile ads, too, scrolling is the way to go
Blog Post04.19.2017—1am
NYT: Linear, visual storytelling at its best
Blog Post04.18.2017—1am
Gulf News: the evolution of sponsored content in Dubai
Blog Post04.12.2017—1am
Austria: The marketing of a newspaper
Blog Post04.11.2017—1am
NYT: What a difference a continent makes
Blog Post04.10.2017—1am
High school journalists’ investigative work produces results
Blog Post04.07.2017—1am
Some interesting weekend reads: innovation, new products, new numbers
Blog Post04.06.2017—1am
Print can be big, too
Blog Post04.05.2017—2am
The first Spanish-language newspaper for children is here
Blog Post04.04.2017—1am
Design thinking for journalists, why not?
Blog Post04.03.2017—2am
It’s a new look for the Las Vegas Review Journal
Blog Post03.31.2017—2am
Highlights of my webinar
Blog Post03.30.2017—7am
It’s the era of templates
Blog Post03.29.2017—1am
The role of print in my students’ lives
Blog Post03.28.2017—1am
Journalists and cocktail parties: not a happy mojito these days
Blog Post03.27.2017—1am
Financial Times: new look, new campaign (with readers as the main event)
Blog Post03.24.2017—2am
Mobile, news and Latin America: highlights of a conference
Blog Post03.23.2017—1am
For journalism students: learning about linear/visual storytelling
Blog Post03.22.2017—1am
Then we had 37 minutes to devote to print
Blog Post03.21.2017—1am
CNN Reliable Sources: the ultimate media briefing
Blog Post03.20.2017—1am
Netflix explores mobile-specific cuts of its series–and so should we
Blog Post03.17.2017—1am
These things caught my eye
Blog Post03.16.2017—1am
The Financial Times needs to make text type bigger
Blog Post03.15.2017—1am
Gulf News launches REACH by Gulf News
Blog Post03.14.2017—2am
Architectural Digest: Just call it AD
Blog Post03.13.2017—12am
Print to dust: The Tampa Tribune
Blog Post03.10.2017—2am
Wall Street Journal: “The Face of Real News”
Blog Post03.09.2017—2am
Inspiration is everywhere
Blog Post03.08.2017—2am
The new ad positions
Blog Post03.07.2017—2am
At The New York Times: when digital influences print
Blog Post03.06.2017—2am
Key centerpieces for discussion of media today
Blog Post03.03.2017—2am
It’s a new Type magazine
Blog Post03.02.2017—2am
Forget clicking, hello scrolling
Blog Post03.01.2017—2am
From Spain: a hard look at print and why it suffers
Blog Post02.28.2017—3am
Washington Post surprises with new slogan
Blog Post02.27.2017—2am
La La Land: the posters are winners, too
Blog Post02.21.2017—3am
In Dubai: Gulf News launches Sponsored Content
Blog Post02.20.2017—2am
Newsroom technology survey: important to participate
Contact us with speaking requests, questions or to discuss a project.