The Mario Blog
04.06.2017—1am
Print can be big, too

Doing the keynote address today for the annual meeting of the Austrian Newspaper Association (VŌZ) in a presentation titled The important role of print in the digital age. It’s always good to be able to highlight print these days.

This is clearly a celebration of print in Vienna today as the Austrian Newspaper Association gathers for its annual meeting. I am honored to have been invited to do the keynote.  My presentation is titled The important role of print in the digital age,

Indeed, there is a place for print, but I am quick to point out that it is not the protagonist anymore, and that nobody breaks news in a printed edition, in most newspapers in the globe, anyway.

I have found the ultimate example of print to start my talk today, however. It is from the Sunday, April 2 New York Times, and it is a perfect example of how print can be big, vibrant and do things that would be quite difficult to accomplish, in terms of the size of photos, in a digital presentation of the same material.

Take a look at these images from the Times, as it starts a series titled The Road to Nowhere, about the more than 130,000 people who have lined up along a desert highway in Niger after being chased from their villages by Boko Haram, the Islamic militant group.

The series opens with this:

They come to the road in search of food. They come looking for water. They come because it’s the only safe place they can find.

The printed version of the series includes 8 pages with spectacular photography and a narrative that runs thru it. Let’s take a look here. The opener spans across the front and back of the section.

 

This opens up to a full 4-page photograph of refugees lining up along the highway.

Other pages of the supplement combine photos and text.

 

And here a view of the complete series in print.

 

The digital presentation of The Road to Nowhere

For those reading The New York Times series online, there is the 360 view with a series of videos. The story is written in a linear style, with the narrative and the videos woven together to facilitate reading and navigation.

Take a look at the digital treatment of the story:

https://www.nytimes.com/video/world/africa/100000004739547/niger-road-diffa.html

 

Voz Media conference today in Vienna

April 6
Vienna, Austria

I will be the keynote speaker for this event, my presentation titled The important role of print in the digital age. This presentation presents a state of the media today, with emphasis on how we tell stories visually on mobile devices, the role of print and the importance of email newsletters and sponsored content to find new ways of promoting content and monetizing your operation.

For more informationhttp://www.voez.at/b2039m10

 

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