The Mario Blog
05.06.2013—8am
Preparing a presentation allows for some introspection

TAKEAWAY: What a difference a calendar year makes! Preparing to address an audience at the Nordic Media Festival conference in Norway this week, I take a look back at a similar presentation I did for the group in 2012: it’s like rewriting a book.

TAKEAWAY: What a difference a calendar year makes! Preparing to address an audience at the Nordic Media Festival conference in Norway this week, I take a look back at a similar presentation I did for the group in 2012: it’s like rewriting a book.

blog post image

Three centerpieces that spell change

As I prepare for my session at the Nordic Media Festival in Bergen, Norway, this Friday, it is a good opportunity for me to take stock of where we are in terms of integrating newsrooms and giving print its proper role in the midst of the media quartet and looking ahead.

In the process, I am astonished by how much has happened since last year, when I spoke at the same conference. At that time, I encouraged editors in the audience to “get their iPad editions ready”.

It is a calendar year, for sure, but it is several years in how we have advanced in our understanding of the new platforms, and three themes stand out:

-the role of the tablet continues to evolve and to gain momentum, but we are getting comfortable with the models that work, allowing us greater knowledge to make decisions as to what is the best tablet edition that works for a specific project. Should a tablet edition be all lean back? Too newsy? Perhaps a compromise of the two.

the role of smartphones has been the biggest surprise, as more publishers look at this platform for possibilities to enhance their offering and increase their revenues.

the role of social media is key to how publications connect with their audiences, how journalists interact with each other and their readers, and how a publication can promote its content beyond its front page or a traditional marketing campaign.

At the heart of it all, the essential discussion of that nexus where storytelling and technology meet.

All of this week I will try to expand on these subjects as I give finishing touches to my Nordic Media Festival presentation.

Highlights of my Nordic Media Festival presentation in 2012:

Nordic Media Festival: 1600 gather in Bergen, Norway

http://garciamedia.com/blog/articles/nordic_media_festival_1600_gather_in_bergen_norway/

For more information about the Nordic Days conference, May 8-10

Program and speakers

http://www.nordiskemediedager.no/om-mediedagene/nordic-media-festival/

TheMarioBlog post #1252
Blog Post02.21.2017—3am
In Dubai: Gulf News launches Sponsored Content
Blog Post02.20.2017—2am
Newsroom technology survey: important to participate
Blog Post02.17.2017—8am
Trumpian front pages
Blog Post02.16.2017—2am
Ties that bind: storytelling, design, coding
Blog Post02.15.2017—2am
Wanted: A Bring-Back-the-Copy Editors campaign
Blog Post02.14.2017—2am
Trump chaos incites newspaper marketing strategies
Blog Post02.13.2017—2am
In the era of fake news, fake photos?
Blog Post02.10.2017—6pm
The Economist does it again
Blog Post02.08.2017—1am
Voices in the news
Blog Post02.07.2017—2am
The quickly disappearing art of copy editing
Blog Post02.06.2017—2am
Some of my favorite e-mail newsletters
Blog Post02.03.2017—3am
Behold the Apple Watch : it’s still here, going strong
Blog Post02.02.2017—3am
News as a 24-hour event
Blog Post02.01.2017—3am
Visual storytelling innovation: key to progress in 2017
Blog Post01.31.2017—2am
Digital Design Challenge: Those article pages move up front
Blog Post01.30.2017—3am
Pages we like: Spain’s ABC
Blog Post01.27.2017—2am
It’s a new sports printed newspaper in Germany
Blog Post01.26.2017—3am
The new Axios: worthy of a look
Blog Post01.25.2017—3am
Mobile storytelling: fast, furious and simple
Blog Post01.24.2017—2am
New semester, new emphasis on visual storytelling
Blog Post01.23.2017—2am
The role of WED in creating a rich palette of visual storytelling for mobile
Blog Post01.20.2017—3am
Digital storytelling, Part Two: A linear fusion of narrative, imagery
Blog Post01.19.2017—5am
Digital storytelling, Part One: The fusion of writing/editing/design
Blog Post01.18.2017—2am
Designers of all ages: Let’s rethink, reinvent and recharge
Blog Post01.17.2017—2am
Those email newsletters (or briefings) gain importance
Blog Post01.11.2017—6pm
It’s always been about change
Blog Post01.03.2017—2am
Brutalism in web design: hoping it is not a forever trend
Blog Post12.19.2016—3am
Two predictions for journalism in the new year: Virtual Reality and Sponsored Content will thrive
Blog Post12.16.2016—3am
‘Tis the season for good media news
Blog Post12.15.2016—2am
Haptical, virtual reality and subscription service
Blog Post12.14.2016—2am
These media predictions resonate
Blog Post12.13.2016—2am
Austin Design Summit today
Blog Post12.12.2016—3am
In Denmark: great redesign of mobile, website for Politiken
Blog Post12.09.2016—3am
Sponsored content: Getting started (Part Five)
Blog Post12.08.2016—2am
Sponsored content: how much to charge (Part Four)
Blog Post12.07.2016—2am
Sponsored content and the local newspaper (Part Three)
Blog Post12.06.2016—3am
Sponsored content: who produces it? (Part Two)
Blog Post12.05.2016—3am
Sponsored content: the promising new frontier (Part One)
Blog Post11.27.2016—6am
The death of Fidel Castro: how newspapers covered it
Blog Post11.26.2016—11am
Adios to the man who made me a refugee
Contact us with speaking requests, questions or to discuss a project.