The Mario Blog
03.20.2012—5am
News and revenue: time for alliances

TAKEAWAY: Interest in news peaks, says a new study from the Pew Research Center’s Project for Excellence in Journalism; however, newspaper companies producing most news content are not seeing the profits. It is time for newspaper companies to form alliances with technology companies such as Microsoft, Google, AOL and Yahoo.

TAKEAWAY: Interest in news peaks, says a new study from the Pew Research Center’s Project for Excellence in Journalism; however, newspaper companies producing most news content are not seeing the profits. It is time for newspaper companies to form alliances with technology companies such as Microsoft, Google, AOL and Yahoo.

Another week and another study about how people read, the impact of the tablets and, of course, the economics of it all.

This time, it is a report from the The State of the News Media 2012 report, the Pew Research Center’s Project for Excellence in Journalism reports that there is much hope among publishers for the advertising market in tablets, which may operate differently from smartphones in this area.

However, and this is a topic I discussed with a gathering of advertising and media people at a Microsoft Austria gathering last week in Vienna: tablet ads must be richer in content, allow for more interactivity and engage the reader. Tablet ads that are flat, turn the page or look at the image type only won’t do. The revenue is only going to come when the creativity of the ads makes advertisers want to see their products in that tablet.

Tablets do offer a good and powerful sign of hope for revenue via advertising, but also through paid content.

The New York Times has already shown that paywalls can pay. Now Gannett has announced the most ambitious efforts to date. It will charge subscriptions for all of 80 of its local news sites; only flagship, soon to be 30 years old, USA Todaywill be exempt, and we wonder for how long that will be.

That brings us to mobile phone ads, which also hold much promise.

We know that the majority of people consulting their mobile phones for information are mostly interested in the weather, local news and restaurant information. It is in those areas that publishers need to emphasize their ad potential for that platform.

By the way, my Poynter colleague, Rick Edmonds, provides an excellent overview and interpretation of these topics and the Pew Study here:

– USA: 6 trends for newspapers in 2012, from a Sunday boom to an executive bust
http://www.poynter.org/latest-news/business-news/the-biz-blog/166575/6-trends-for-newspapers-in-2012/

An appropriate quote of the day:

Jill Abramson, editor of The New York Times, speaking at the South by Southwest Interactive festival, said:

“The Times — I don’t mean to sound arrogant or self-satisfied in any way — our news report is like none anywhere in the world. What I’m optimistic about is our quality journalism is gonna live on forever, regardless of platform.”

As reported in the Huffington Post:
http://www.huffingtonpost.com/2012/03/12/jill-abramson-sxsw-future-new-york-times_n_1339869.html?ref=topbar

– Insights for journalists from South by Southwest Interactive festival
http://knightcenter.utexas.edu/en/node/9322
 

Of related interest:

– Digital ad spending to overtake print
http://www.ft.com/intl/cms/s/0/2f671e0c-6e8e-11e1-b98d-00144feab49a.html#axzz1pGm93rtk

– Newspapers And Video: Slow And Steady Or Flood The Zone?
http://paidcontent.org/article/419-newspapers-and-video-slow-and-steady-or-flood-the-zone/

– USA: State of the News Media 2012 shows audience growth for all platforms but newspapers
http://www.poynter.org/latest-news/mediawire/166874/state-of-the-news-media-2012-shows-audience-growth-for-all-platforms-but-newspapers/

– USA: What Facebook and Twitter Mean for News
http://stateofthemedia.org/2012/mobile-devices-and-news-consumption-some-good-signs-for-journalism/what-facebook-and-twitter-mean-for-news/?src=prc-section

TheMarioBlog post #973
Blog Post09.22.2017—4am
Mexican earthquake: front pages tell the story
Blog Post09.21.2017—1am
Saying adios to The Village Voice in print
Blog Post09.20.2017—1am
Vogue in print: “point of view, attitude”
Blog Post09.19.2017—1am
The Boston Scene
Blog Post09.18.2017—1am
Thoughts on print: still here, still full of surprises, worthy of attention
Blog Post09.15.2017—1am
New report: For publishers, Facebook is no revenue panacea
Blog Post09.14.2017—1am
Smartphones and web traffic: where the action is
Blog Post09.13.2017—1am
Paris Match: a good visit and big plans
Blog Post09.12.2017—1am
Irma: the morning after
Blog Post09.11.2017—3am
Irma: the bad girl on every front page
Blog Post09.08.2017—1am
Type Magazine: the new Roger Black project
Blog Post09.06.2017—1am
Linear storytelling for mobile: a good example
Blog Post09.05.2017—1am
For Le Journal de Montreal: article page acts like home page, sort of
Blog Post09.01.2017—1am
Facebook the new front page?
Blog Post08.31.2017—1am
When it comes to news, “designer labels” can make the difference
Blog Post08.30.2017—1am
Those fabulous print glossy ads
Blog Post08.29.2017—1am
From here and there: what the email basket brings
Blog Post08.28.2017—1am
Why I would show this Times Mag cover to my class
Blog Post08.24.2017—1am
A caricature for the ages
Blog Post08.23.2017—1am
It was the day Americans looked up!
Blog Post08.22.2017—1am
It was all about the solar eclipse of the century
Blog Post08.21.2017—1am
A day without local news? In Minnesota, readers experience it
Blog Post08.18.2017—1am
The good news about print (in the USA)
Blog Post08.17.2017—1am
What’s your lead story right this minute?
Blog Post08.16.2017—1am
Panama’s La Prensa: workshop digital media, day 2
Blog Post08.15.2017—1am
Panama’s La Prensa: digital workshop
Blog Post08.14.2017—1am
Millennials still like their Facebook
Blog Post08.11.2017—1am
All about the Eclipse: the Times nailed it.
Blog Post08.10.2017—1am
It’s the Monocle printed newspaper again
Blog Post08.09.2017—1am
Who pays for news, and who believes the news? Report tells us
Blog Post08.08.2017—1am
Workshops: linear visual storytelling
Blog Post08.07.2017—1am
For newspaper print editions: the power of the headline
Blog Post08.04.2017—1am
Behold the iPad: it’s still part of the media quintet
Blog Post08.03.2017—1am
At the NYTimes: push for customized content moves forward
Blog Post08.02.2017—1am
The Mooch’s quick departure on the front pages
Blog Post08.01.2017—1am
At The New York Times: aggressively pushing digital subscriptions
Blog Post07.31.2017—1am
Thoughts while on vacation
Blog Post07.14.2017—1am
Local newspapers, new digital strategies that work
Blog Post07.13.2017—1am
The Donald Jr. Russian story: It’s somewhere on that front page
Blog Post07.12.2017—1am
Ecuador: where print still dominates
Contact us with speaking requests, questions or to discuss a project.