The Mario Blog
New Hebrew fonts from Typotheque

For those who design materials to be published in Hebrew, your font possibilities have now increased by about 21 full typeface families, including Greta Sans Hebrew, courtesy of Typotheque of the Netherlands. Here is my interview with type designer Peter Bilak.

This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, November 6 when I will be reporting from Dubai, United Arab Emirates

My only encounter with a publication in Hebrew happened more than two decades ago, when I had the privilege of consulting with the Israeli newspaper Haaretz.

At the time, considering a change of font was a challenging proposition.

That’s why I was so happy to hear from Dutch type designer Peter Bilak, of Typotheque.

Peter informs me that after a decade of working with Arabic type, now Typotheque’s designers have turned their attention to another Semitic writing script, Hebrew, and they have come up with 21 fonts.

” The aim of this seven-year project was not to create a particular style or a typeface family, but rather a complete Hebrew type program: rigorous, high-contrast typefaces for continuous text, low-contrast fonts for identities and branding, and display typefaces for expressive typography,” he said.

Peter’s involvement with Hebrew alphabets was the ultimate challenge as, as he admits, he does not read nor speak Hebrew.  Yet, he thinks there are benefits when an “outsider” approaches a project of this magnitude:

I am a firm believer that it is possible, and in fact many great advances in type design and typography have been made by people who were outsiders or even illiterate, since the skills required to speak a language are quite different from the skills required to work with its visual aspect. Of course, an outsider has to work harder to learn a script’s history, traditions and conventions, mapping out its expressive potential. I knew that in the process of exploring Hebrew type I would make silly mistakes that would never even occur to a native designer, that coming to understand the historical models, references and writing tools would be a long journey, but having already designed Cyrillic, Greek, Armenian, Inuktitut and Arabic typefaces, I was willing to take on this challenge.

A challenge that Peter welcomed with gusto and that he apparently met with much enthusiasm.  Here we see Peter’s early sketches for his Hebrew font creations.





Interview: four questions for type designer Peter Bilak



 1. What was the main challenge in designing an alphabet for a language which you do not speak or read?

A native speaker has always an advantage when designing a typeface — s/he know the letters intimately, and has a feeling for forms, their cultural and aesthetic connotations. An outsider can slowly acquire similar skills, but it takes time to train one’s eyes to local conventions. That’s why I find it most important to allow plenty of times for projects when one ventures into an unfamiliar writing script. It is certain that one will make mistakes, plenty of mistakes, just as one learns a new language. Personally, only after working with Hebrew for about five years, I could not only draw forms, but have an understanding of their meanings, what different shapes and styles refer to. I need to add that I received also help and advice of excellent local designers, most notably Michal Sahar, who gave Fedra and Greta its authentic voice in Hebrew.

2. In your view, what is the current status of typographic use in Israeli publications, primarily newspapers?

It was actually the current status of Israeli newspaper that drove my motivations in Hebrew. Most of the newspapers in Israel use the same font, Frank Rühl, designed in 1910 by Rafael Frank. It is a dated art-nouveau inspired typeface, but somehow seen as a model of a legibility typeface, and it dominates publications in the country. I haven’t yet seen a situation like this. If you look at most magazines and newspapers, 90% of them use of one these three fonts Frank Rühl 1910, David, 1954, and Hadassah, 1958. Which is very much unlike Western typography which is dominated by typefaces by contemporary designers. This is why I started with Greta Text, which is a popular newspaper typeface and already available in Latin, Cyrillic, Greek and Arabic.

3. Do you see your new Israeli fonts as advancing and modernizing how type is used in Hebrew language publications everywhere?

They are certainly paying attention to trends, but as described above, they are constrained by traditions, and contemporary typefaces are not widely accepted. The question is whether suitable replacements of those three popular fonts simply don’t exist, or the the market is more conservative than elsewhere.

 4. What is the reaction so far?

We’ve just launched the fonts at an event in Tel Aviv, where some 300 people attended the presentation, which was surprising even to most devoted type aficionados.  We had a couple of orders by now, but it will take time before the fonts are to be seen in the wild and before they can make any impact.




Take a look at the Hebrew front collection

Typotheque has just announced the release of a substantial collection of Hebrew fonts.


Here we see the fonts in use


Greta Sans Hebrew






Greta Text Hebrew






Greta Text Hebrew




November  Hebrew

Zico Display Hebrew

Get the new Typotheque book of Hebrew and Arabic fonts

Typotheque has published  a new typeface specimen (No. 15) especially for this occasion, presenting Typotheque’s entire collection of Hebrew (and Arabic and Latin) fonts. Get your copy online for the price of €5.



A Cover We Like

The Economist surprises again!






Fifty years of New York Magazine


Thanks to my friend and legendary designer Bob Newman for calling attention to this new book celebrating New York magazine’s 50th anniversary . It’s 400+ oversize pages packed with photos, vintage covers, graphics, illustration, and , writes Bob, “some nifty stories, all of it beautifully designed and packaged by design director Tom Alberty and his team.”.

You can get the book here:


And The Atlantic turns 160


The Atlantic is one of the few magazines that I still enjoy reading in its print edition, delivered monthly to my mailbox in New York City.  I do subscribe to The Atlantic’s digital newsletter, and that is where I got the image of the cake you see here. The image was accompanied by this text:

The Atlantic turns 160 years old today—and yes, there really are 160 candles on that cake. See an album of photos from the year the magazine launched here, and check out all the celebrations we’ve planned here. (Katie Martin / Emily Jan / The Atlantic)

Read more about this milestone:




Mario’s Speaking Engagements


Nov. 16-19WAN IFRA Latin America, Buenos Aires, Argentina

April 18-19, 2018-Newscamp ,Augsburg,  Germany.


June 3-6, 2018The Seminar, San Antonio, Texas.




Our digital transformation workshops

If you would like to find out more about our workshops for digital transformation, email me:

I will be happy to answer your questions and provide more information. Our workshops are offered in both English and Spanish.



TheMarioBlog post #2729

Blog Post01.22.2018—1am
Are we using better photos today?
Blog Post01.19.2018—1am
The challenge of that fold
Blog Post01.18.2018—1am
The Washington Post: another profitable year
Blog Post01.17.2018—1am
Did I really read that much?
Blog Post01.15.2018—4am
The Guardian changes more than just the format
Blog Post—1am
Are vulgar words now part of a journalist’s styleguide?
Blog Post01.12.2018—4pm
The new New York Times campaign
Blog Post01.11.2018—1am
The good news about paying for content
Blog Post01.08.2018—3pm
Prof. Miguel Urabayen (1926-2018): Tribute to a grand maestro
Blog Post—2pm
Fire & Fury: Here’s a cover that tells more of the story
Blog Post—1am
End of print edition for Montreal’s La Presse
Blog Post01.07.2018—11am
Happy New Year…..I am back, sort of
Blog Post12.19.2017—10am
My prediction for 2018: we will write, edit & design for mobile
Blog Post12.13.2017—1am
Best wishes for the holiday season!
Blog Post12.12.2017—1am
Every year should be year of the audience
Blog Post12.11.2017—1am
The Post Most: curated content as easy as 1-2-3
Blog Post12.08.2017—1am
The power of a comic
Blog Post12.07.2017—1am
Those European ePapers Continue Growing
Blog Post12.06.2017—1am
Journalism students and print (not a romance)
Blog Post12.05.2017—1am
The nuances of using ragged right type
Blog Post12.04.2017—1am
Monocle’s habit-forming daily briefing
Blog Post12.01.2017—1am
2018: More digital everything, more of the Trump factor
Blog Post11.30.2017—1am
That time of the year to think what next
Blog Post11.29.2017—1am
Apple goes romantic
Blog Post11.28.2017—1am
E-mail newsletters can be a real seductive hook
Blog Post11.27.2017—8am
An e-newsletter with visual appeal
Blog Post11.21.2017—1am
So 2017 was really NOT the year of video……
Blog Post11.20.2017—1am
The New York Times: the Spanish weekly
Blog Post11.17.2017—5am
Paywalls, storytelling highlight Latin American conference
Blog Post11.15.2017—5am
In Argentina: the hot topic is “paywalls”
Blog Post11.14.2017—1am
The NY Times’ Jobs Classified: Really?
Blog Post11.13.2017—1am
At The New York Times: a kids section on Sunday
Blog Post11.10.2017—12am
“I read it on Facebook.”
Blog Post11.09.2017—12am
The flow of a breaking new story in the mobile era
Blog Post11.08.2017—12am
When content hits the spot
Blog Post11.07.2017—12am
When hierarchy makes a statement
Blog Post11.06.2017—12am
When the advertising wraps around
Blog Post11.03.2017—1am
New Hebrew fonts from Typotheque
Blog Post11.02.2017—1am
Favorite branding logos? No surprises
Blog Post11.01.2017—7am
A New York terrorist attack on the front pages
Contact us with speaking requests, questions or to discuss a project.