The Mario Blog
10.11.2017—1am
Multitaskers consume more media

A marketing study reminds us of something we had already observed: many of us are multitasking during the course of a day but never keep our phones and tablets too far away, to see what new information we have just received. For publishers, more time your audience may spend with your product.

So, Americans are spending more time on media thanks to multitasking. That is what a recent  eMarketer survey is telling us. Specifically, this year the average U.S. adult will spend two more minutes per day consuming media than they did in 2016 — and about two hours more than they spent a decade ago

As an observer of the human condition when it comes to consumption on mobile devices, I am not at all surprised. In fact, I was on a very crowded flight from the Canary Islands to Zurich last week, one of those flights full of tourists who are returning home from their holiday in the sun. Some of them were watching a film on their seat’s entertainment system, while checking their phones from time to time as well. And, mind you, these were mostly pensioners of a certain age, the ones who travel on holiday in the middle of October.

The eMarketer study suggests that;

“There aren’t more hours in the day, but Americans are doing more things at once. When we’re watching TV or listening to the radio, we’re also on our phones checking social media and communicating with friends.”

Another reason for publishers to pay attention to how they extend their brand via mobile devices, with the creation of new products and, specifically, creating a culture in their newsrooms that favors specific content at certain times of the day for consumption on mobile devices.

 

Digital Media North America

http://events.wan-ifra.org/events/digital-media-north-america-2017

 

 

This two-day event, organized jointly by WAN-IFRA and the News Media Alliance (NMA), will provide a unique opportunity for North American news media executives to hear and discuss digital revenue strategyfrom the world’s most advanced media companies.

I will be one of the speakers for this conference in New York City.

 

Finalists in the Digital Media contest 2017

 

https://mailing.wan-ifra.org/vm.php?m=4769&u=ed7c3017381fb21f96ef5cf355e244e7

 

 

Mario’s Speaking Engagements

Oct. 19, WAN IFRA Digital Media North America, New York City

Nov. 16-19, WAN IFRA Latin America, Buenos Aires, Argentina

 

 

TheMarioBlog post #2712

 

 

Blog Post10.23.2017—1am
Coloring opinions
Blog Post10.20.2017—1am
Digital Media Conference: First Day highlights
Blog Post10.19.2017—6am
Speaking today at the North America Digital Media Conference
Blog Post10.18.2017—1am
Long narratives still have a coveted place
Blog Post10.17.2017—1am
Some good print-related news
Blog Post10.16.2017—1am
Digital Transformation: no newsroom is too small to attempt it
Blog Post10.13.2017—12am
WAN IFRA: the best of digital awards
Blog Post10.12.2017—12am
Taking your brand to where the young audience is: Instagram
Blog Post10.11.2017—1am
Multitaskers consume more media
Blog Post10.10.2017—12am
Germany’s Sūdkurier: workshops for digital transformation
Blog Post10.09.2017—1am
In Spain’s El Mundo: native ads
Blog Post09.29.2017—1am
For newspaper publishers, not much to sing about?
Blog Post09.28.2017—1am
Interesting reference about new digital story formats
Blog Post09.27.2017—1am
It’s a new mobile-focused redesign for salon.com
Blog Post09.26.2017—1am
Three things that caught our eye
Blog Post09.25.2017—1am
Paywalls & newspapers: from leaky to hard ones, and in between
Blog Post09.22.2017—4am
Mexican earthquake: front pages tell the story
Blog Post09.21.2017—1am
Saying adios to The Village Voice in print
Blog Post09.20.2017—1am
Vogue in print: “point of view, attitude”
Blog Post09.19.2017—1am
The Boston Scene
Blog Post09.18.2017—1am
Thoughts on print: still here, still full of surprises, worthy of attention
Blog Post09.15.2017—1am
New report: For publishers, Facebook is no revenue panacea
Blog Post09.14.2017—1am
Smartphones and web traffic: where the action is
Blog Post09.13.2017—1am
Paris Match: a good visit and big plans
Blog Post09.12.2017—1am
Irma: the morning after
Blog Post09.11.2017—3am
Irma: the bad girl on every front page
Blog Post09.08.2017—1am
Type Magazine: the new Roger Black project
Blog Post09.06.2017—1am
Linear storytelling for mobile: a good example
Blog Post09.05.2017—1am
For Le Journal de Montreal: article page acts like home page, sort of
Blog Post09.01.2017—1am
Facebook the new front page?
Blog Post08.31.2017—1am
When it comes to news, “designer labels” can make the difference
Blog Post08.30.2017—1am
Those fabulous print glossy ads
Blog Post08.29.2017—1am
From here and there: what the email basket brings
Blog Post08.28.2017—1am
Why I would show this Times Mag cover to my class
Blog Post08.24.2017—1am
A caricature for the ages
Blog Post08.23.2017—1am
It was the day Americans looked up!
Blog Post08.22.2017—1am
It was all about the solar eclipse of the century
Blog Post08.21.2017—1am
A day without local news? In Minnesota, readers experience it
Blog Post08.18.2017—1am
The good news about print (in the USA)
Blog Post08.17.2017—1am
What’s your lead story right this minute?
Contact us with speaking requests, questions or to discuss a project.