The Mario Blog
01.25.2017—3am
Mobile storytelling: fast, furious and simple

In 2017, editorial teams are finally catching on to the fact that what plays well in print, online and tablets does not necessarily cut it for that small screen of your telephone.

If there is one word to attach to our refrigerator door, it is simplicity. Years ago, the magazine Real Simple became quite popular, with features that inspired us to simplify our lives: clearing clutter from our closets, or cooking nutritious meals without a lot of fuss.

Perhaps Real Simple should start publishing tips for editors and designers, since it is that which audiences want in the era of the journalism of interruptions.

This takes us back to the two tempos that I often discuss here: lean forward and lean back.  I believe that even when we are leaning back, we want to indulge in simplicity.

Why is it, for example, that The New York Times will sometimes use a story structure template about an important issue and remind us “why this is important”?  As a veteran reader of the Times, I can’t imagine that the Times would have used such headers to help us understand the Vietnam War, for example.  Readers would have considered an insult to their intelligence.
Few, if any, members of the Times audience probably resent it today, and, in fact, many will probably applaud it. We all need to understand the complex world around it, and it is up to storytellers to simplify things.

Simplicity applies to the reporter, the editor and the designer.

I was thrilled when our own stylesheet for the newly revamped Garcia Media website fit into one screen with only the essentials: typography, color and symbols. We could have added the story structure used for the blog. Period. If it is easy to record on a style sheet, then it is easy for the audience to consume.

Real simple does it. What took us so long to understand that basic premise?

TheMarioBlog post # 2555

Blog Post12.13.2017—1am
Best wishes for the holiday season!
Blog Post12.12.2017—1am
Every year should be year of the audience
Blog Post12.11.2017—1am
The Post Most: curated content as easy as 1-2-3
Blog Post12.08.2017—1am
The power of a comic
Blog Post12.07.2017—1am
Those European ePapers Continue Growing
Blog Post12.06.2017—1am
Journalism students and print (not a romance)
Blog Post12.05.2017—1am
The nuances of using ragged right type
Blog Post12.04.2017—1am
Monocle’s habit-forming daily briefing
Blog Post12.01.2017—1am
2018: More digital everything, more of the Trump factor
Blog Post11.30.2017—1am
That time of the year to think what next
Blog Post11.29.2017—1am
Apple goes romantic
Blog Post11.28.2017—1am
E-mail newsletters can be a real seductive hook
Blog Post11.27.2017—8am
An e-newsletter with visual appeal
Blog Post11.21.2017—1am
So 2017 was really NOT the year of video……
Blog Post11.20.2017—1am
The New York Times: the Spanish weekly
Blog Post11.17.2017—5am
Paywalls, storytelling highlight Latin American conference
Blog Post11.15.2017—5am
In Argentina: the hot topic is “paywalls”
Blog Post11.14.2017—1am
The NY Times’ Jobs Classified: Really?
Blog Post11.13.2017—1am
At The New York Times: a kids section on Sunday
Blog Post11.10.2017—12am
“I read it on Facebook.”
Blog Post11.09.2017—12am
The flow of a breaking new story in the mobile era
Blog Post11.08.2017—12am
When content hits the spot
Blog Post11.07.2017—12am
When hierarchy makes a statement
Blog Post11.06.2017—12am
When the advertising wraps around
Blog Post11.03.2017—1am
New Hebrew fonts from Typotheque
Blog Post11.02.2017—1am
Favorite branding logos? No surprises
Blog Post11.01.2017—7am
A New York terrorist attack on the front pages
Blog Post—1am
White (space) is the new trend for print
Blog Post10.31.2017—1am
Turkey: the jailing of an art director
Blog Post10.30.2017—1am
Need a job?
Blog Post10.27.2017—2am
The Economist & Snapchat Discover: Respecting young audiences
Blog Post10.26.2017—2am
The Wall: Get ready for the prototypes
Blog Post10.25.2017—5am
The New York Times’ website redesign: less is best and, please, sign in
Blog Post10.24.2017—5am
At The Washington Post, The Lily hits its own chords
Blog Post—5am
The Lily: new Washington Post product hits its own chords
Blog Post10.23.2017—1am
Coloring opinions
Blog Post10.20.2017—1am
Digital Media Conference: First Day highlights
Blog Post10.19.2017—6am
Speaking today at the North America Digital Media Conference
Blog Post10.18.2017—1am
Long narratives still have a coveted place
Blog Post10.17.2017—1am
Some good print-related news
Contact us with speaking requests, questions or to discuss a project.