Here is an interesting and well statistically supported piece about how people spend time on social platforms.
The importance and impact of social media in the lives of our audiences is always a topic of interest to those of us who edit and design news.
Now this piece explains in graphic detail how people spend their time on social media, what the favorite stops on social media are for people in different countries, and time spent.
I am not surprised by the results, although I did find one statistic of interest, considering that in many newsrooms, the myth is that youngsters have abandoned Facebook. Obviously not.
Facebook reaches the most 18- to 29-year-old U.S. users
In the U.S., Facebook, Instagram and YouTube have the highest shares of 18- to 29-year-old users, with 86 percent, 58 percent and 71 percent, respectively, according to Statista data from February. Twitter is next in line with 47 percent of that age group, and Snapchat follows with 45 percent of that age group.
I am also somewhat surprised by the fact that Snapchat did not rank higher in any of these statistics, especially with the younger set.
I recommend this article and its contents. Should be material to discuss in every newsroom.