The Mario Blog
11.07.2016—1am
Mexico’s Expreso: story of an evolutionary design change

Our latest Garcia Media Latinoamerica project has launched. It is Mexico’s regional daily, Expreso, published in Sonora.  Our work with the Expreso team reflects change across all platforms.

Different new versions for logo usage. Color palette.

The redesign of the front page: before and after

Expreso is a relatively young newspaper. In fact, it was born already with an online edition in 2005. From the start, it has been a dynamic, bold and daring newspaper that tries to stay as young as its readers. And it is that desire for constant change that has inspired this new redesign.

We at Garcia Media have been honored to accompany the Expreso team with this relaunch.  Our senior art directors Rodrigo Fino and Paula Ripoll directed the project.

Highlights of the project:

Tweeking of the logo:

The team decided to simplify the Espreso logo, but maintaining the original Eurostile font.

Color Palette

Emphasis on green, with consistent hues of it across platforms.

Responsive web design

The digital publication of Expreso is responsive across platforms. A new four-column grid was created for online presentation.

Clean design through inside pages

A key part of this project was an effort to create better hierarchy and to clean up inside pages to expedite the readers’ journey across every page of the printed newspaper.

 

For the Spanish case study by Rodrigo Fino:

http://www.garciamedia.com.ar/blog/la-marca-del-cambio/

The best of Columbia University Journalism students

Take a look:

https://medium.com/columbiajourn

Peges We Like

Germany’s Der Spiegel Magaziine: Clever!

TheMarioBlog post # 2523

Blog Post02.21.2017—3am
In Dubai: Gulf News launches Sponsored Content
Blog Post02.20.2017—2am
Newsroom technology survey: important to participate
Blog Post02.17.2017—8am
Trumpian front pages
Blog Post02.16.2017—2am
Ties that bind: storytelling, design, coding
Blog Post02.15.2017—2am
Wanted: A Bring-Back-the-Copy Editors campaign
Blog Post02.14.2017—2am
Trump chaos incites newspaper marketing strategies
Blog Post02.13.2017—2am
In the era of fake news, fake photos?
Blog Post02.10.2017—6pm
The Economist does it again
Blog Post02.08.2017—1am
Voices in the news
Blog Post02.07.2017—2am
The quickly disappearing art of copy editing
Blog Post02.06.2017—2am
Some of my favorite e-mail newsletters
Blog Post02.03.2017—3am
Behold the Apple Watch : it’s still here, going strong
Blog Post02.02.2017—3am
News as a 24-hour event
Blog Post02.01.2017—3am
Visual storytelling innovation: key to progress in 2017
Blog Post01.31.2017—2am
Digital Design Challenge: Those article pages move up front
Blog Post01.30.2017—3am
Pages we like: Spain’s ABC
Blog Post01.27.2017—2am
It’s a new sports printed newspaper in Germany
Blog Post01.26.2017—3am
The new Axios: worthy of a look
Blog Post01.25.2017—3am
Mobile storytelling: fast, furious and simple
Blog Post01.24.2017—2am
New semester, new emphasis on visual storytelling
Blog Post01.23.2017—2am
The role of WED in creating a rich palette of visual storytelling for mobile
Blog Post01.20.2017—3am
Digital storytelling, Part Two: A linear fusion of narrative, imagery
Blog Post01.19.2017—5am
Digital storytelling, Part One: The fusion of writing/editing/design
Blog Post01.18.2017—2am
Designers of all ages: Let’s rethink, reinvent and recharge
Blog Post01.17.2017—2am
Those email newsletters (or briefings) gain importance
Blog Post01.11.2017—6pm
It’s always been about change
Blog Post01.03.2017—2am
Brutalism in web design: hoping it is not a forever trend
Blog Post12.19.2016—3am
Two predictions for journalism in the new year: Virtual Reality and Sponsored Content will thrive
Blog Post12.16.2016—3am
‘Tis the season for good media news
Blog Post12.15.2016—2am
Haptical, virtual reality and subscription service
Blog Post12.14.2016—2am
These media predictions resonate
Blog Post12.13.2016—2am
Austin Design Summit today
Blog Post12.12.2016—3am
In Denmark: great redesign of mobile, website for Politiken
Blog Post12.09.2016—3am
Sponsored content: Getting started (Part Five)
Blog Post12.08.2016—2am
Sponsored content: how much to charge (Part Four)
Blog Post12.07.2016—2am
Sponsored content and the local newspaper (Part Three)
Blog Post12.06.2016—3am
Sponsored content: who produces it? (Part Two)
Blog Post12.05.2016—3am
Sponsored content: the promising new frontier (Part One)
Blog Post11.27.2016—6am
The death of Fidel Castro: how newspapers covered it
Blog Post11.26.2016—11am
Adios to the man who made me a refugee
Contact us with speaking requests, questions or to discuss a project.