The Mario Blog
11.07.2016—1am
Mexico’s Expreso: story of an evolutionary design change

Our latest Garcia Media Latinoamerica project has launched. It is Mexico’s regional daily, Expreso, published in Sonora.  Our work with the Expreso team reflects change across all platforms.

Different new versions for logo usage. Color palette.

The redesign of the front page: before and after

Expreso is a relatively young newspaper. In fact, it was born already with an online edition in 2005. From the start, it has been a dynamic, bold and daring newspaper that tries to stay as young as its readers. And it is that desire for constant change that has inspired this new redesign.

We at Garcia Media have been honored to accompany the Expreso team with this relaunch.  Our senior art directors Rodrigo Fino and Paula Ripoll directed the project.

Highlights of the project:

Tweeking of the logo:

The team decided to simplify the Espreso logo, but maintaining the original Eurostile font.

Color Palette

Emphasis on green, with consistent hues of it across platforms.

Responsive web design

The digital publication of Expreso is responsive across platforms. A new four-column grid was created for online presentation.

Clean design through inside pages

A key part of this project was an effort to create better hierarchy and to clean up inside pages to expedite the readers’ journey across every page of the printed newspaper.

 

For the Spanish case study by Rodrigo Fino:

http://www.garciamedia.com.ar/blog/la-marca-del-cambio/

The best of Columbia University Journalism students

Take a look:

https://medium.com/columbiajourn

Peges We Like

Germany’s Der Spiegel Magaziine: Clever!

TheMarioBlog post # 2523

Blog Post12.13.2017—1am
Best wishes for the holiday season!
Blog Post12.12.2017—1am
Every year should be year of the audience
Blog Post12.11.2017—1am
The Post Most: curated content as easy as 1-2-3
Blog Post12.08.2017—1am
The power of a comic
Blog Post12.07.2017—1am
Those European ePapers Continue Growing
Blog Post12.06.2017—1am
Journalism students and print (not a romance)
Blog Post12.05.2017—1am
The nuances of using ragged right type
Blog Post12.04.2017—1am
Monocle’s habit-forming daily briefing
Blog Post12.01.2017—1am
2018: More digital everything, more of the Trump factor
Blog Post11.30.2017—1am
That time of the year to think what next
Blog Post11.29.2017—1am
Apple goes romantic
Blog Post11.28.2017—1am
E-mail newsletters can be a real seductive hook
Blog Post11.27.2017—8am
An e-newsletter with visual appeal
Blog Post11.21.2017—1am
So 2017 was really NOT the year of video……
Blog Post11.20.2017—1am
The New York Times: the Spanish weekly
Blog Post11.17.2017—5am
Paywalls, storytelling highlight Latin American conference
Blog Post11.15.2017—5am
In Argentina: the hot topic is “paywalls”
Blog Post11.14.2017—1am
The NY Times’ Jobs Classified: Really?
Blog Post11.13.2017—1am
At The New York Times: a kids section on Sunday
Blog Post11.10.2017—12am
“I read it on Facebook.”
Blog Post11.09.2017—12am
The flow of a breaking new story in the mobile era
Blog Post11.08.2017—12am
When content hits the spot
Blog Post11.07.2017—12am
When hierarchy makes a statement
Blog Post11.06.2017—12am
When the advertising wraps around
Blog Post11.03.2017—1am
New Hebrew fonts from Typotheque
Blog Post11.02.2017—1am
Favorite branding logos? No surprises
Blog Post11.01.2017—7am
A New York terrorist attack on the front pages
Blog Post—1am
White (space) is the new trend for print
Blog Post10.31.2017—1am
Turkey: the jailing of an art director
Blog Post10.30.2017—1am
Need a job?
Blog Post10.27.2017—2am
The Economist & Snapchat Discover: Respecting young audiences
Blog Post10.26.2017—2am
The Wall: Get ready for the prototypes
Blog Post10.25.2017—5am
The New York Times’ website redesign: less is best and, please, sign in
Blog Post10.24.2017—5am
At The Washington Post, The Lily hits its own chords
Blog Post—5am
The Lily: new Washington Post product hits its own chords
Blog Post10.23.2017—1am
Coloring opinions
Blog Post10.20.2017—1am
Digital Media Conference: First Day highlights
Blog Post10.19.2017—6am
Speaking today at the North America Digital Media Conference
Blog Post10.18.2017—1am
Long narratives still have a coveted place
Blog Post10.17.2017—1am
Some good print-related news
Contact us with speaking requests, questions or to discuss a project.