If, as we know, social media are the ports through which most of the audience ships travel and come to us, then art directing those links we put there makes perfect sense. Take a look.
The New York Times is beginning to use more “art” with its Twitter links to stories its team has published.
Take a look at this one today, related to the latest Russia-election intrusion story:
Recently, the Los Angeles Times also made use of a quote, in this case with black type against a white background:
This one from The Washington Post is quite fun, animated with great graphics:
I also like how The Guardian promotes its “tell us a story confidentially” campaign:
So, as you can see, the “type attack” lives well in social media, too.