Life is about contrast ! And this also applies to newspaper design. Here in Germany, we can always give our eyes a double espresso type of shock with the presentation of content in Bild Zeitung, an over the top newspaper where JLo’s arrival in Venice commands big space! Contrast that to the elegant, classic look of the Frankfurter Allgemeine, Germany’s answer to The New York Times. Indeed, if these newspapers were musical numbers, Bild is 89 trombones versus the FAZ’s 8 muted violins. The best part: there is an audience for both, and, in fact, I know people who carry the FAZ under their arm, but who are closet Bild Zeitung readers.
The circulation numbers
Bild circulation: 1,150,181 (Print, 2021)
FAZ Circulation: 201,408 (Print, 2/2021)
Bild is an explosion of color, giant headlines and narrow and wide columns, while the FAZ inspires serenity with a precise grid of six columns, a text driven design and only one photo in the same spot always on Page One.
Notice how much space Bild allows for an entertainment story profiling Jennifer Lopez. Entertainment is a key component of Bild’s daily fare.
FAZ introduces its F branding
While discussing the design of the FAZ, I notice how the design of this iconic German daily has now introduced a letter F in red as part of its new branding. Just like The New York Times has introduced its T over the years, the FAZ seeks the same type of brand recognition here.
The FAZ already displays the F in a red square for its weekend edition:
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TheMarioBlog post # 3322