The Mario Blog
02.27.2017—2am
La La Land: the posters are winners, too

I don’t know about you, but I truly loved La La Land, the award winning film that is a contemporary salute to the Hollywood musicals of another era. Beyond the music and the great acting there are some posters worth taking a look.

A piece in the Sunday New York Times by Mekado Murphy highlighted how the advertising campaign for La La Land has made use of multiple posters. These posters are likely to be seen a lot in the next few days following last night Oscar Awards, in which La La Land  won 6 Oscars out of a record 14 nominations. (In case you did not watch the Oscars, La La Land was the winner of Best Picture for about 39 seconds, until the announcement was made that it was a mistake, and that Moonlight was the Best Picture winner. Read all about the confusing moment here .

Some of these posters are inspired by jazz albums —Blue Note records come to mind as you can see in the example below.

 

 

 

 

I tend to like the warm color palette in this one, which picks up on bright colors, many of which we saw in the dresses wore by Emma Stone  and other actresses in the film.

 

 

And this one is the most iconic of all the La La Land promotional posters, as it presents the key musical number when Emma Stone and Ryan Gossling did a Gene Kelly and Cyd Charisse turn, complete with a view of the City of Stars, and a lamp post (remember Singing in the Rain?). I read that this scene was filmed at a park outside of Los Angeles, at Hermosa Beach, and that the lamp posts were put there just for the film, inspiring the city councilmen to now consider replicating the look of the city pier as it appeared in the movie.

 

Take a look at the famous dancing scene, a highlight of La La Land.

These are eye catching posters, too, and are followed by posters used to promote La La Land for the international market.

 

 

 

Speaking Engagements Coming Up

I will be speaking at these two events in the weeks ahead:


WAN-IFRA Middle East Conference 2017
March 14
Dubai
United Arab Emirates

My topic will be about the importance of Sponsored Content, with emphasis on the recent launch of the Gulf NewsREACH by Gulf News project.

For more information: https://events.wan-ifra.org/events/wan-ifra-middle-east-conference-2017

VOZ Media Conference
April 6
Vienna, Austria

I will be the keynote speaker for this event, with emphasis on Visual Storytelling across platforms, the role of print media in the digital age and the importance of sponsored content strategies.

For more information: http://www.voez.at

TheMarioBlog post # 2576

Blog Post01.23.2018—1am
The new FT campaign
Blog Post01.22.2018—1am
Are we using better photos today?
Blog Post01.19.2018—1am
The challenge of that fold
Blog Post01.18.2018—1am
The Washington Post: another profitable year
Blog Post01.17.2018—1am
Did I really read that much?
Blog Post01.15.2018—4am
The Guardian changes more than just the format
Blog Post—1am
Are vulgar words now part of a journalist’s styleguide?
Blog Post01.12.2018—4pm
The new New York Times campaign
Blog Post01.11.2018—1am
The good news about paying for content
Blog Post01.08.2018—3pm
Prof. Miguel Urabayen (1926-2018): Tribute to a grand maestro
Blog Post—2pm
Fire & Fury: Here’s a cover that tells more of the story
Blog Post—1am
End of print edition for Montreal’s La Presse
Blog Post01.07.2018—11am
Happy New Year…..I am back, sort of
Blog Post12.19.2017—10am
My prediction for 2018: we will write, edit & design for mobile
Blog Post12.13.2017—1am
Best wishes for the holiday season!
Blog Post12.12.2017—1am
Every year should be year of the audience
Blog Post12.11.2017—1am
The Post Most: curated content as easy as 1-2-3
Blog Post12.08.2017—1am
The power of a comic
Blog Post12.07.2017—1am
Those European ePapers Continue Growing
Blog Post12.06.2017—1am
Journalism students and print (not a romance)
Blog Post12.05.2017—1am
The nuances of using ragged right type
Blog Post12.04.2017—1am
Monocle’s habit-forming daily briefing
Blog Post12.01.2017—1am
2018: More digital everything, more of the Trump factor
Blog Post11.30.2017—1am
That time of the year to think what next
Blog Post11.29.2017—1am
Apple goes romantic
Blog Post11.28.2017—1am
E-mail newsletters can be a real seductive hook
Blog Post11.27.2017—8am
An e-newsletter with visual appeal
Blog Post11.21.2017—1am
So 2017 was really NOT the year of video……
Blog Post11.20.2017—1am
The New York Times: the Spanish weekly
Blog Post11.17.2017—5am
Paywalls, storytelling highlight Latin American conference
Blog Post11.15.2017—5am
In Argentina: the hot topic is “paywalls”
Blog Post11.14.2017—1am
The NY Times’ Jobs Classified: Really?
Blog Post11.13.2017—1am
At The New York Times: a kids section on Sunday
Blog Post11.10.2017—12am
“I read it on Facebook.”
Blog Post11.09.2017—12am
The flow of a breaking new story in the mobile era
Blog Post11.08.2017—12am
When content hits the spot
Blog Post11.07.2017—12am
When hierarchy makes a statement
Blog Post11.06.2017—12am
When the advertising wraps around
Blog Post11.03.2017—1am
New Hebrew fonts from Typotheque
Blog Post11.02.2017—1am
Favorite branding logos? No surprises
Contact us with speaking requests, questions or to discuss a project.