The Mario Blog
02.27.2017—2am
La La Land: the posters are winners, too

I don’t know about you, but I truly loved La La Land, the award winning film that is a contemporary salute to the Hollywood musicals of another era. Beyond the music and the great acting there are some posters worth taking a look.

A piece in the Sunday New York Times by Mekado Murphy highlighted how the advertising campaign for La La Land has made use of multiple posters. These posters are likely to be seen a lot in the next few days following last night Oscar Awards, in which La La Land  won 6 Oscars out of a record 14 nominations. (In case you did not watch the Oscars, La La Land was the winner of Best Picture for about 39 seconds, until the announcement was made that it was a mistake, and that Moonlight was the Best Picture winner. Read all about the confusing moment here .

Some of these posters are inspired by jazz albums —Blue Note records come to mind as you can see in the example below.

 

 

 

 

I tend to like the warm color palette in this one, which picks up on bright colors, many of which we saw in the dresses wore by Emma Stone  and other actresses in the film.

 

 

And this one is the most iconic of all the La La Land promotional posters, as it presents the key musical number when Emma Stone and Ryan Gossling did a Gene Kelly and Cyd Charisse turn, complete with a view of the City of Stars, and a lamp post (remember Singing in the Rain?). I read that this scene was filmed at a park outside of Los Angeles, at Hermosa Beach, and that the lamp posts were put there just for the film, inspiring the city councilmen to now consider replicating the look of the city pier as it appeared in the movie.

 

Take a look at the famous dancing scene, a highlight of La La Land.

These are eye catching posters, too, and are followed by posters used to promote La La Land for the international market.

 

 

 

Speaking Engagements Coming Up

I will be speaking at these two events in the weeks ahead:


WAN-IFRA Middle East Conference 2017
March 14
Dubai
United Arab Emirates

My topic will be about the importance of Sponsored Content, with emphasis on the recent launch of the Gulf NewsREACH by Gulf News project.

For more information: https://events.wan-ifra.org/events/wan-ifra-middle-east-conference-2017

VOZ Media Conference
April 6
Vienna, Austria

I will be the keynote speaker for this event, with emphasis on Visual Storytelling across platforms, the role of print media in the digital age and the importance of sponsored content strategies.

For more information: http://www.voez.at

TheMarioBlog post # 2576

Blog Post03.27.2017—1am
Financial Times: new look, new campaign (with readers as the main event)
Blog Post03.24.2017—2am
Mobile, news and Latin America: highlights of a conference
Blog Post03.23.2017—1am
For journalism students: learning about linear/visual storytelling
Blog Post03.22.2017—1am
Then we had 37 minutes to devote to print
Blog Post03.21.2017—1am
CNN Reliable Sources: the ultimate media briefing
Blog Post03.20.2017—1am
Netflix explores mobile-specific cuts of its series–and so should we
Blog Post03.17.2017—1am
These things caught my eye
Blog Post03.16.2017—1am
The Financial Times needs to make text type bigger
Blog Post03.15.2017—1am
Gulf News launches REACH by Gulf News
Blog Post03.14.2017—2am
Architectural Digest: Just call it AD
Blog Post03.13.2017—12am
Print to dust: The Tampa Tribune
Blog Post03.10.2017—2am
Wall Street Journal: “The Face of Real News”
Blog Post03.09.2017—2am
Inspiration is everywhere
Blog Post03.08.2017—2am
The new ad positions
Blog Post03.07.2017—2am
At The New York Times: when digital influences print
Blog Post03.06.2017—2am
Key centerpieces for discussion of media today
Blog Post03.03.2017—2am
It’s a new Type magazine
Blog Post03.02.2017—2am
Forget clicking, hello scrolling
Blog Post03.01.2017—2am
From Spain: a hard look at print and why it suffers
Blog Post02.28.2017—3am
Washington Post surprises with new slogan
Blog Post02.27.2017—2am
La La Land: the posters are winners, too
Blog Post02.21.2017—3am
In Dubai: Gulf News launches Sponsored Content
Blog Post02.20.2017—2am
Newsroom technology survey: important to participate
Blog Post02.17.2017—8am
Trumpian front pages
Blog Post02.16.2017—2am
Ties that bind: storytelling, design, coding
Blog Post02.15.2017—2am
Wanted: A Bring-Back-the-Copy Editors campaign
Blog Post02.14.2017—2am
Trump chaos incites newspaper marketing strategies
Blog Post02.13.2017—2am
In the era of fake news, fake photos?
Blog Post02.10.2017—6pm
The Economist does it again
Blog Post02.08.2017—1am
Voices in the news
Blog Post02.07.2017—2am
The quickly disappearing art of copy editing
Blog Post02.06.2017—2am
Some of my favorite e-mail newsletters
Blog Post02.03.2017—3am
Behold the Apple Watch : it’s still here, going strong
Blog Post02.02.2017—3am
News as a 24-hour event
Blog Post02.01.2017—3am
Visual storytelling innovation: key to progress in 2017
Blog Post01.31.2017—2am
Digital Design Challenge: Those article pages move up front
Blog Post01.30.2017—3am
Pages we like: Spain’s ABC
Blog Post01.27.2017—2am
It’s a new sports printed newspaper in Germany
Blog Post01.26.2017—3am
The new Axios: worthy of a look
Blog Post01.25.2017—3am
Mobile storytelling: fast, furious and simple
Contact us with speaking requests, questions or to discuss a project.