The Mario Blog
09.27.2017—1am
It’s a new mobile-focused redesign for salon.com

I like what I see here: fewer items per phone screen, easy scrolling and videos, videos, videos.

It is a media quintet, but, let’s be honest, the majority of the audience has its eyes, brain and fingers on the phone.  That is a reason salon.com, in its first redesign in several years, aims for a look and user experience that are tailor made for smartphones. I like what I see, and I think you will, too.

Obviously, this redesign takes into account what we have learned lately:

  1. Users of mobile devices prefer to scroll, and will keep scrolling as long as the content holds their interest.
  2. Fewer items per screen allow for larger images and easier to read headlines.  AT most, you may see two stories and photos per screen.
  3. Designers: notice how the new salon.com creates mini posters on each screen. Less is best, let the user scroll down to the next screen.

Salon.com specializes on content related to culture, politics, technology, lifestyle.  The newly redesign product emphasizes video.

Here is what Jordan Hoffner, CEO, Salon Media Group, said about the new product:

We are extremely focused on providing our highly engaged audiences with a product that serves their voracious appetite for news, politics, culture and innovation across articles, videos and podcasts.”

“We believe our audience will embrace the enhanced site experience on the multiple devices they use throughout the day to keep abreast of Salon’s breaking news, analysis and information. We also believe the new design which is the first in several years, will better support our fast growing, and highly popular interviews with news makers, documentaries and live video broadcasts.”

I also like that stories are presented in a linear style, with visuals and narrative moving continuously after the other, as we can see in this story:

https://www.salon.com/2017/09/26/jordin-sparks-national-anthem-bible-verse-hand/

 

 

Here is what the new salon.com looks like:

 

 

Digital Media North America

http://events.wan-ifra.org/events/digital-media-north-america-2017

 

 

This two-day event, organized jointly by WAN-IFRA and the News Media Alliance (NMA), will provide a unique opportunity for North American news media executives to hear and discuss digital revenue strategyfrom the world’s most advanced media companies.

I will be one of the speakers for this conference in New York City.

 

Finalists in the Digital Media contest 2017

 

https://mailing.wan-ifra.org/vm.php?m=4769&u=ed7c3017381fb21f96ef5cf355e244e7

 

 

Mario’s Speaking Engagements

Oct. 19, WAN IFRA Digital Media North America, New York City

Nov. 16-19, WAN IFRA Latin America, Buenos Aires, Argentina

 

 

 

TheMarioBlog post #2707

 

 

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Contact us with speaking requests, questions or to discuss a project.