When the Italian digital media site The Post Internazionale wanted to go for a change of logo, it turned to us at Garcia Media. Now the new brand was introduced. Take a look.
From our very first conversation with The Post Internazionale’s (TPI) editor in chief Giulio Gambino, we discussed what the goals of the rebranding were: to lend TPI a sense of credibility, elegance, sobriety and simplicity.
Knowing that the typography and the color palette will be the first impression of a firm, we opted for maintaining a serif font for the lettering, and the red that is already part of the TPI trademark.’
Let’s compare the logo of TPI that was there since the start, below, with the new one, which follows:
Another requirement of the new logo is that it would allow the editors and designers to incorporate news next to the TPI letters.
Here is how the new logo is now displayed at the top of the website
Here is how the new logo adapts to a variety of uses:
This was a project headed by our Garcia Media Latinamerica team with senior art directors Rodrigo Fino and Paula Ripoll.
A version of this blog post appears in Spanish here.
SIPConnect 2017, to be held in Miami June 21-23, is a program of the Inter American Press Association, IAPA, or SIP (Sociedad Interamericana de Prensa). The venue will be the Hilton Miami Downtown Hotel.
Join us at the SIPConnect Hemispheric Conference 2017. Organized by the IAPA, SIPConnect is a gathering of media and digital businesses to encourage more audiences and higher revenues. It’s a laboratory for new ideas and successful experiences for the digital transformation. As in the 2016 successful meeting that was attended by media from the US, Latin America and the Caribbean, experts in digital businesses and representatives of innovative companies will participate in this event.
For more information: http://www.sipiapa.org/notas/1211078-llamado-sipconnect-2017