The Mario Blog
Irma: the bad girl on every front page

There is nothing nice we can say about this girl, Irma, the hurricane. She created havoc across the Caribbean, hammered Cuba, left at least 48 dead, and then decided to visit my home state of Florida, making her presence felt. The front pages could not resist her.

While I was not physically in Florida to feel the impact of Hurricane Irma, the most treacherous Atlantic hurricane ever recorded, I was there in mind and spirit. My children and grandchildren all live in Tampa, Florida, which as of Saturday, was supposed to be at the center of the storm. Thank God, that did not come to pass, and I happily report that my family are well and probably sleeping soundly for the first night in several days.

My children prepared “panic rooms” in which to escape (under the stairs) in case the worst happened, they got those inflatable beds ready, filled the bathtub with water, and put valuables in the dishwasher, the rituals that people who grow up in Florida know well. Then they waited and waited for Irma to come.

“It was uneventful,” my oldest son, Mario, texted me, to my big relief in Paris, where I was waking up Monday morning after a night of touch and go sleep.

Irma is still not totally gone as of this writing, but it has been downgraded to a Category 1 Hurricane, and we hope that she says goodbye never to return!  Yes, I know, there is little Jose forming somewhere in the Atlantic, but let’s not worry about that today.


Irma on the front pages

Irma became the lead story of newspapers across the land, and the globe. I was traveling in Spain before flying to Paris this weekend and El Pais carried the Irma story on its front page as well.

These are newspapers outside of Florida that led with Irma on Page One.


The Florida papers: a monster in their midst










Digital Media North America



This two-day event, organized jointly by WAN-IFRA and the News Media Alliance (NMA), will provide a unique opportunity for North American news media executives to hear and discuss digital revenue strategyfrom the world’s most advanced media companies.

I will be one of the speakers for this conference in New York City.


TheMarioBlog post #2695

Blog Post09.22.2017—4am
Mexican earthquake: front pages tell the story
Blog Post09.21.2017—1am
Saying adios to The Village Voice in print
Blog Post09.20.2017—1am
Vogue in print: “point of view, attitude”
Blog Post09.19.2017—1am
The Boston Scene
Blog Post09.18.2017—1am
Thoughts on print: still here, still full of surprises, worthy of attention
Blog Post09.15.2017—1am
New report: For publishers, Facebook is no revenue panacea
Blog Post09.14.2017—1am
Smartphones and web traffic: where the action is
Blog Post09.13.2017—1am
Paris Match: a good visit and big plans
Blog Post09.12.2017—1am
Irma: the morning after
Blog Post09.11.2017—3am
Irma: the bad girl on every front page
Blog Post09.08.2017—1am
Type Magazine: the new Roger Black project
Blog Post09.06.2017—1am
Linear storytelling for mobile: a good example
Blog Post09.05.2017—1am
For Le Journal de Montreal: article page acts like home page, sort of
Blog Post09.01.2017—1am
Facebook the new front page?
Blog Post08.31.2017—1am
When it comes to news, “designer labels” can make the difference
Blog Post08.30.2017—1am
Those fabulous print glossy ads
Blog Post08.29.2017—1am
From here and there: what the email basket brings
Blog Post08.28.2017—1am
Why I would show this Times Mag cover to my class
Blog Post08.24.2017—1am
A caricature for the ages
Blog Post08.23.2017—1am
It was the day Americans looked up!
Blog Post08.22.2017—1am
It was all about the solar eclipse of the century
Blog Post08.21.2017—1am
A day without local news? In Minnesota, readers experience it
Blog Post08.18.2017—1am
The good news about print (in the USA)
Blog Post08.17.2017—1am
What’s your lead story right this minute?
Blog Post08.16.2017—1am
Panama’s La Prensa: workshop digital media, day 2
Blog Post08.15.2017—1am
Panama’s La Prensa: digital workshop
Blog Post08.14.2017—1am
Millennials still like their Facebook
Blog Post08.11.2017—1am
All about the Eclipse: the Times nailed it.
Blog Post08.10.2017—1am
It’s the Monocle printed newspaper again
Blog Post08.09.2017—1am
Who pays for news, and who believes the news? Report tells us
Blog Post08.08.2017—1am
Workshops: linear visual storytelling
Blog Post08.07.2017—1am
For newspaper print editions: the power of the headline
Blog Post08.04.2017—1am
Behold the iPad: it’s still part of the media quintet
Blog Post08.03.2017—1am
At the NYTimes: push for customized content moves forward
Blog Post08.02.2017—1am
The Mooch’s quick departure on the front pages
Blog Post08.01.2017—1am
At The New York Times: aggressively pushing digital subscriptions
Blog Post07.31.2017—1am
Thoughts while on vacation
Blog Post07.14.2017—1am
Local newspapers, new digital strategies that work
Blog Post07.13.2017—1am
The Donald Jr. Russian story: It’s somewhere on that front page
Blog Post07.12.2017—1am
Ecuador: where print still dominates
Contact us with speaking requests, questions or to discuss a project.