The Mario Blog
Irma: the bad girl on every front page

There is nothing nice we can say about this girl, Irma, the hurricane. She created havoc across the Caribbean, hammered Cuba, left at least 48 dead, and then decided to visit my home state of Florida, making her presence felt. The front pages could not resist her.

While I was not physically in Florida to feel the impact of Hurricane Irma, the most treacherous Atlantic hurricane ever recorded, I was there in mind and spirit. My children and grandchildren all live in Tampa, Florida, which as of Saturday, was supposed to be at the center of the storm. Thank God, that did not come to pass, and I happily report that my family are well and probably sleeping soundly for the first night in several days.

My children prepared “panic rooms” in which to escape (under the stairs) in case the worst happened, they got those inflatable beds ready, filled the bathtub with water, and put valuables in the dishwasher, the rituals that people who grow up in Florida know well. Then they waited and waited for Irma to come.

“It was uneventful,” my oldest son, Mario, texted me, to my big relief in Paris, where I was waking up Monday morning after a night of touch and go sleep.

Irma is still not totally gone as of this writing, but it has been downgraded to a Category 1 Hurricane, and we hope that she says goodbye never to return!  Yes, I know, there is little Jose forming somewhere in the Atlantic, but let’s not worry about that today.


Irma on the front pages

Irma became the lead story of newspapers across the land, and the globe. I was traveling in Spain before flying to Paris this weekend and El Pais carried the Irma story on its front page as well.

These are newspapers outside of Florida that led with Irma on Page One.


The Florida papers: a monster in their midst










Digital Media North America



This two-day event, organized jointly by WAN-IFRA and the News Media Alliance (NMA), will provide a unique opportunity for North American news media executives to hear and discuss digital revenue strategyfrom the world’s most advanced media companies.

I will be one of the speakers for this conference in New York City.


TheMarioBlog post #2695

Blog Post01.22.2018—1am
Are we using better photos today?
Blog Post01.19.2018—1am
The challenge of that fold
Blog Post01.18.2018—1am
The Washington Post: another profitable year
Blog Post01.17.2018—1am
Did I really read that much?
Blog Post01.15.2018—4am
The Guardian changes more than just the format
Blog Post—1am
Are vulgar words now part of a journalist’s styleguide?
Blog Post01.12.2018—4pm
The new New York Times campaign
Blog Post01.11.2018—1am
The good news about paying for content
Blog Post01.08.2018—3pm
Prof. Miguel Urabayen (1926-2018): Tribute to a grand maestro
Blog Post—2pm
Fire & Fury: Here’s a cover that tells more of the story
Blog Post—1am
End of print edition for Montreal’s La Presse
Blog Post01.07.2018—11am
Happy New Year…..I am back, sort of
Blog Post12.19.2017—10am
My prediction for 2018: we will write, edit & design for mobile
Blog Post12.13.2017—1am
Best wishes for the holiday season!
Blog Post12.12.2017—1am
Every year should be year of the audience
Blog Post12.11.2017—1am
The Post Most: curated content as easy as 1-2-3
Blog Post12.08.2017—1am
The power of a comic
Blog Post12.07.2017—1am
Those European ePapers Continue Growing
Blog Post12.06.2017—1am
Journalism students and print (not a romance)
Blog Post12.05.2017—1am
The nuances of using ragged right type
Blog Post12.04.2017—1am
Monocle’s habit-forming daily briefing
Blog Post12.01.2017—1am
2018: More digital everything, more of the Trump factor
Blog Post11.30.2017—1am
That time of the year to think what next
Blog Post11.29.2017—1am
Apple goes romantic
Blog Post11.28.2017—1am
E-mail newsletters can be a real seductive hook
Blog Post11.27.2017—8am
An e-newsletter with visual appeal
Blog Post11.21.2017—1am
So 2017 was really NOT the year of video……
Blog Post11.20.2017—1am
The New York Times: the Spanish weekly
Blog Post11.17.2017—5am
Paywalls, storytelling highlight Latin American conference
Blog Post11.15.2017—5am
In Argentina: the hot topic is “paywalls”
Blog Post11.14.2017—1am
The NY Times’ Jobs Classified: Really?
Blog Post11.13.2017—1am
At The New York Times: a kids section on Sunday
Blog Post11.10.2017—12am
“I read it on Facebook.”
Blog Post11.09.2017—12am
The flow of a breaking new story in the mobile era
Blog Post11.08.2017—12am
When content hits the spot
Blog Post11.07.2017—12am
When hierarchy makes a statement
Blog Post11.06.2017—12am
When the advertising wraps around
Blog Post11.03.2017—1am
New Hebrew fonts from Typotheque
Blog Post11.02.2017—1am
Favorite branding logos? No surprises
Blog Post11.01.2017—7am
A New York terrorist attack on the front pages
Contact us with speaking requests, questions or to discuss a project.